The document outlines various marketing strategies and tactics used by Melanie Burns Marketing for small businesses, including increasing bookings at a Puerto Rico inn through social media ads and SEO, growing Facebook fans for an airport parking service through targeted ads, using email marketing to keep existing clients engaged for a laser hair removal business, and developing a new responsive website for a veterinary clinic using WordPress. The strategies focused on social media, paid ads, content creation, and website design/management, achieving measurable results like increased bookings, revenue growth, and engaged clients.

1. +
MelanieBurnsMarketing Consultant for Small Business
MARKETING STRATEGY
SOCIAL MEDIA
EMAIL MARKETING
DIGITAL ADVERTISING
WORDPRESS WEBSITE + CONTENT MANAGEMENT

2. + Marketing Strategy
MALECON HOUSE INN, PUERTO RICO
GOAL: Increase bookings without advertising on online travel
agency sites (Expedia, Orbitz) or offering steep discounts through
half-priced deal sites (Groupon). Minimal budget allowed.
STRATEGY:
• Update website to include better navigation, keyword rich content,
beautiful photos
• Launch Facebook ads campaign using minimal budget along with
frequent and relevant content creation
• Increase no, or low-cost inbound links into website to improve search
visibility
RESULT:
• Increase in bookings – record number of bookings for march in history
• Increased fan base on Facebook by 58% in 6 months by concisely
targeting previous guests – not using a click farm

3. +
Social Media
Facebook Page Management
Using compelling photos, engaging
and relevant content, this is a sample
of Facebook pages that are managed
solely by our team with input on
content from the business owners.

4. +
Social Media
Facebook Ads
EZ AIR PARK: MINNEAPOLIS AIRPORT
OFFSITE PARKING & SHUTTLE SERVICE
GOAL: Increase awareness of brand and educate
audience of alternative ways to get to the airport.
STRATEGY:
• Ask audience compare rates to airport
parking ramps. Additional campaign to
encourage existing customers to refer their
friends and get rewarded using custom
audience email list.
RESULT:
• Trackable clicks to website and a low cost
per click (average less than $0.40) and
increase in fan base and customer reviews
on Facebook. Web analytics show these
visitors were more engaged than other paid
digital ad referrals to the website with a low
bounce rate.

5. +
Email Marketing
SIMPLY SMOOTH LASER HAIR REMOVAL
GOAL: Keep top of mind with existing client and
lead database as an expert on skin care services.
STRATEGY:
• Using Constant Contact email
subscription service, predesigned
templates are used to notify client list of
news and specials happening.
RESULT:
• Open rate comparable to industry
standards mean content was relevant
and appreciated. Effective at piquing
interest as measured by clicks and
email responses.

6. +
Digital Advertising
EZ AIR PARK – OUTDOOR STORAGE SEGMENT
GOAL: Created action and gain awareness of
ancillary service that his airport parking company
offers for outdoor vehicle storage.
STRATEGY:
• Google Adwords keyword pay-click ads and
digital display banner ads on male-dominated
websites to incite action. Place in targeted
geographic areas of Twins Cities Metro.
RESULT:
• Year-over-year growth of summer storage leases,
increased revenue from new customers.

7. +
Website Design
LOS ALTOS
VETERINARY CLINIC
GOAL: Deliver a new,
simple, responsive
website for well
established veterinary
practice.
STRATEGY:
• Using Wordpress predesigned template to build small website that
can be easily managed by client as the business evolves and to host
an active blog for the Doctor.
RESULT:
• Client now has a functional and updated website that delivers an
elevated customer experience Click on picture to view website

8. +
Design
Ness Plastic Surgery
Original artwork
Social Media MagazineDirect Mail