Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Станислав Димитров. "10 супер полезни Google Ads техники, които да опитате през 2019 година"
Similar to Станислав Димитров. "10 супер полезни Google Ads техники, които да опитате през 2019 година" (20)
More from DariaShalahinova
More from DariaShalahinova (20)
Recently uploaded
Recently uploaded (20)
Станислав Димитров. "10 супер полезни Google Ads техники, които да опитате през 2019 година"
- 1. 10 супер полезни Google Ads техники за 2019 Станислав Димитров, Konversa
- 2. Rock music. Liverpool FC. Travel buff. Stats Nerd. Netflix addict. 2
- 3. We work with some awesome clients 3
- 4. Today’s agenda 1. Ten Google Ads strategies to test in 2019 2. Why Google Ads doesn’t work for my business? 3. How big brands do PPC 4. What I learned after 15 years in PPC 5. Q&A 4
- 5. 1. Search / Responsive Search Ads (BETA) 5 More Space Pin to Position More Flexibility Save Time
- 6. 1. Search / Responsive Search Ads 6 Think of it as a password strength indicator as you’re signing up for a new website
- 7. 2. Display / New Display Ad Formats 7 Logo added to creative - branding Rounded CTA button, custom colors Colors extracted from images through machine learning
- 8. 3. Display / Responsive Display Ads 8 Google rolls them out as the new default display format Advertisers upload up to 15 images, 5 headlines, 5 logos Google ratings for assets performance
- 9. 3. Display / Responsive Display Ads 9 Time saving Broader reach Includes dynamic RMKT Works w/ Standard & Smart display campaigns
- 10. 4. Display / Smart Display Campaigns 10 Smart bidding Smart targeting Smart creatives >50 conv. (Display) or >100 conv. (Search) Budget 10 x tCPA
- 11. 4. Display / Smart Display Campaigns 11 >50% more than your Search CPA >20% more than your Remarketing CPA = The same as your Display CPA
- 12. 5. Video / TrueView for Action 12 CTA button leads to site Skip after 5’’ Viewer engagement Video >11’’
- 13. 6. Video / Vertical Video Ads 13 Compliment horizontal videos TrueView & UAC on YouTube 70% of YouTube watch time on mobile Vertical 9:16 or square 1:1 (or both)
- 14. 7. Shopping / Shoppable Image Ads 14 On selected publishers Coming to Google image search Products in image labeled w/ price Carousel of product listing ads
- 15. 8. Optimization / Audience Targeting 15
- 16. 8. Optimization / Audience Targeting 16 Detailed demo’s Life events Custom intent audience
- 17. 8. Optimization / Audience Targeting 17
- 18. 8. Optimization / Audience Targeting 18
- 19. 8. Optimization / Audience Targeting 19
- 20. 9. Optimization / Smart Bidding 20
- 21. 10. Optimization / Ad Variation 21
- 22. 10. Optimization / Campaign Experiments 22 Cookie-based for audience testing Search-based for low volume campaigns
- 23. Bonus: Cross-device measurement in Analytics 23
- 24. Google Ads not working for my business 24 Head keywords No strategy ROI focus off Campaign setup Poor LPs Pricing Competition
- 25. How big brands do PPC? 25
- 26. 26 Fear is an illusion
- 27. 27 Google Ads is like baking
- 28. 28 Don’t judge a book by it’s cover
- 29. 29 You’re not always right
- 30. 30 Change is the only constant