Grow your success with Business Factory. Read about our Facebook Ads case studies.

1. GROWING SUCCESS WITH
BUSINESS FACTORY
@ Prague, Brno, Warsaw, Dubai
2019

2. Technical solutions

3. ● Compared to regular Dynamic Ads with
feed for e-commerce we were able to
decrease overall CPA by 50%.
● Average long-term CPA was 23% lower
than KPI.
LEVERAGING DYNAMIC FLIGHT ADS
● To increase amount of sold flight tickets
we used Flight Ads, specific type of
Dynamic Ads in Facebook.
● Thanks to ROI Hunter and Template
Editor we made our ads more engaging
by showing info about flights directly in
the ad creative.
LOWER CPA BY 50%
Student Agency - Letenky.cz

4. Thanks to Template Editor we were able
to add info about matches including the
home and away jerseys dynamically in
the ad creative.
We used advanced e-commerce solution
for a non-ecommerce client from Georgia
during FIFA World Cup 2018. We treated
games and bets as products.
europebet: Winning World
Cup with Dynamic Ads
Using ROI Hunter’s
Template Editor
Registrations
2.5x
More
deposits
2.5x
Bets
+76%

5. For our Polish client Allegro we automated CRM data integration to
achieve outstanding ROI and to help our campaign specialists save
time where it matters the most.
BEFORE INTEGRATION WITH INTEGRATION
● Manual management of millions of
products sold via Facebook ads.
● 2 man days a week comparing results
with weekly margin data export in
Excel.
● Integrated their CRM data in the platform and automated
the process.
● Ability to measure Net Profit ROI from Facebook
campaigns.
20h 1min
Weekly efficiency
improvement of Allegro team
7.5x
ROI improvement

6. How we helped Tchibo to drive offline sales
Our results:
● 20% lift in revenue
● 3.5X return on ad spend from offline
conversion campaign
● 4.9X return on ad spend from store visits
campaign
Tchibo wanted to know whether it could
boost online conversions and, by improving
its data measurement, identify the impact of
Facebook activity on offline sales in its
stores.

7. Thanks to the Dynamic Ads solution in
Facebook Fortuna saw for the very first time
higher amount of users acquired by Facebook
paid traffic than Google paid traffic.
With Fortuna we found very effective way how
to lower the cost per acquisition during EURO
2016 thanks to Dynamic Ads. Overall the CPA
dropped by ½ of its price.
Fortuna: 50% cheaper
user acquisition
33% more users than from
Google Ads

8. By combining different ad types and highly
segmented audiences we were able to increase
the conversion rate by 80%, increase sales
during Ramadan by 75% and decrease CPC by
43%.
1.6X increase in click-through rate
● Thanks to Dynamic Video Ads in ROI
Hunter platform we were able to create
very engaging dynamic solution to re-
engage with visitors of the website.
● To reach website visitors we created
detailed segments and arranged the
creative for each one of them.
80% increase in conversion rate
Splash - 75% increase in sales during Ramadan

9. Lead generation

10. Raiffeisenbank:
6x lower cost per
lead
● We were one of the first ones to
try Dynamic Creative and probably
the first bank in CEE region ever!
● With conversion rate 5.9 %
Dynamic Creative outperformed all
the other types of ads we tested
and we successfully reached
nearly 300,000 users.

11. ● Thanks to advanced segmentation,
quality source audiences from CRM for
lookalike audiences, quick response rate
of call center and direct connection to
CRM from ROI Hunter, we generated 910
leads during 1 week of campaign.
SELLING CARS USING DPA ADS
● Together with Czech branch of Citroën
we were in 2016 one of the first ones to
start selling cars using Dynamic Ads in
Facebook.
● We were able to create a product feed
from cars and promote them to new
customers.
20X LOWER COST PER LEAD
Selling cars on Facebook for Citroën

12. 1 639 €5.24 €56.6 M
New leads In revenue from leadsCost per lead
Cost-efficient leads for Česká Spořitelna

13. Brand awareness

14. Our 4-week video ad campaign scored a
major boost in brand awareness, creating
a strong foundation for future direct
response campaigns.
OSHEE wanted to build brand awareness
among as many people as possible in
Poland during FIFA World Cup 2018 and
draw attention to its Vitamin Water
product line.
OSHEE: Brand lift study
11-point lift in ad recall

15. Do you want to know
more?
Contact us at
www.b.cz!