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Kenshoo Ecommerce
1. Energize E-Commerce Marketing With Kenshoo
Online advertising has become the new storefront.
Consumers are conducting more of the shopping journey
online now than ever before, and keeping up with this trend
means advertisers are tasked with creating engaging and
enticing product ads to enable discovery and reach consumers
at the point of purchase.
3X
Growth of online retail
versus traditional in 2017
- Business Insider - EMarketer
$2.5B
Expected ad revenue on
Amazon by 2019
Kenshoo E-Commerce
E-Commerce advertising is growing and provides many avenues to better engage
consumers and drive results. Amazon is a leader in e-commerce and rapidly
transforming into the top destination for customer engagement and advertising.
Kenshoo E-Commerce allows advertisers to energize e-commerce marketing activities
on Amazon by leveraging Amazon Marketing Services (AMS). Providing an innovative
solution, Kenshoo enables advertisers to create, manage and optimize product ads that
help meet consumers throughout their journey, ultimately driving sales and return on
ad spend.
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Using cross-channel insights from Google, Facebook and now Amazon,
advertisers can harness the power of Kenshoo to better connect with
consumers in this critical 3rd dimension of marketing.
Kenshoo unlocks complete visibility into e-commerce activity
alongside search and social campaigns, showing a unique and holistic
view of the online shopper's e-commerce activity.
Partnering with Kenshoo to help design an elegant technology solution to an
obstacle our teams have experienced, has further opened the door to more
efficiently manage Amazon Marketing Services buys…and with Kenshoo’s search
and social data as a gauge, potential visibility with this new solution is undeniable.
- Clint Armstrong, Sr. Partner, Group Director, Search & Social at Mindshare.
2. Leverage Amazon Marketing Services with Kenshoo
Gain transparency to your campaign performance and product
information
View purchase data within wide-ranging conversion windows
Visualize data in any time frame
Analyze Amazon product activity using Kenshoo’s detailed
reporting and insights
Comprehensive Performance Reporting
Create and manage campaigns using manual, bulk and automated actions
See how your Amazon products are performing across multiple ads
Schedule eligibility error reports within flexible time ranges for key insights
Elevate campaign management to be product-focused and
driven by real customer purchase actions
Product-driven Campaign Management
Quickly schedule keyword bid changes for optimal performance
Actively manage budget cycles for ad spend efficiency
Automate previously manual tasks to get the most out of
your ad spend with sophisticated pacing and optimization
tools
E-commerce Channel Optimization
Connect and understand brand performance across
channels using Kenshoo Heads Up Display
Monitor performance across platforms and drive immediate decisions
See valuable cross-channel and publisher insights
Omni Channel Media Visibility
Drive sales and product performance across Search, Social and now E-Commerce
with the full power of the Kenshoo platform.
For more information, visit www.kenshoo.com