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CollegeAssist
Never miss a thing
Mehul Kamra
IIT Delhi
CollegeAssist
Tired referring to desktop,
pressing CTRL+F and missing
out important deadlines?
CollegeAssist has it all. It helps you
generate instant schedule for next day,
week or month and provides every
notification from each course. 
Strategy and implementation
Goals and insights
•Communication gap between professors and students
•Students many a times miss out important notifications
and deadlines
•Even if professor mails, students are reluctant to
check mails
Problems that
CollegeAssist deals with :
Have you ever?
• Found it annoying to ask other
students?
• Missed an extra class?
• Reached class and came to know
that it got postponed?
• Don’t know the attendance
policy?
• Don’t know the grading policy?
• Don’t know the exam syllabus?
• Surprised by a quiz?
Goal
Building a one to
one platform for
professors and
students.
Life will become easy
if professor can
easily notify students
about the
discrepancies in
schedule.
1. Details of courses undertaken in current semester including
venue, time, attendance policy, grading policy
2. Everyday generated schedule and notification (8am to 8pm)
3. Class announcements including class dismissal which many
times students are unaware of due to lack of
communication
4. Announcement of extra class
5. Quiz and submissions remainder (week, 4 days, 2 days and
a day before)
6. Attendance percentage till date and the percentage of
shortage of attendance
7. Notification of other important events around
Current market
and
Target customers
CollegeAssist
Target customers
This App is targeting every college
who intend to ease their student's
worries and help them get notified to
every deep detail in hand at same
time. 
This App will also target Specific
Professors and students to reduce the
communication gap between them.
Competitor ahead!!
Points of Parity and Difference
• Gives notifications
• Offers to stay
connected to your
community
• Push notifications of
notes and events
• My App targets colleges,
SchoolWay targets schools and
obviously mobile phone users are
more in number in colleges than
in schools
• Provides to every deep detail
with push notification and time
to time reminder with venue of
your next class as posted by
professor
• Provides the attendance
percentage till date
Free v/s Premium
Free features :
1. Details of courses undertaken in
current semester including venue,
time, attendance policy, grading policy
2. Everyday generated schedule and
notification (8am to 8pm)
3. Class announcements including
class dismissal which many times
students are unaware of due to lack
of communication
4. Announcement of extra class
5. Notification of other important
events around
Premium features :
1. Quizes and submissions
remainder (week, 4 days, 2
days and a day before)
2. Attendance percentage
till date and the
percentage of shortage of
attendance
College
Professor
Student
CollegeAssist
Confused?
• If college is ready to pay as whole, all members (Professors
and students will be using the platform freely)
• If complete college doesn’t want to integrate it, individual
professors can register and buy (becomes free for
corresponding students)
• Students only need to pay if they want to extend the
assistance after their college/professor have bought.
Pricing
• Individual Colleges : 15$ per semester per course
(a genuine price for such a vast expenditure and offerings. If
there are 50 courses, this will cover a lot)
• Individual Professors : 20$ per semester per course
(a bit more than 15$ as the college completely is not accepting)
• Individual Students : 2$ per semester for all courses
(an optimum price only if they want a premium version as the
number of students targeted are more in number and college
students have less budgets but they surely can spare 2$ per
semester for such an convenient option)
Collaborating targets
❖ Collaborating above brands/
universities relating education
where professors and colleges
could be easily found and focused
are at the best targets.
❖ Once even one college accepts the
offer, it will give our App an
exposure of thousands of students
and will serve as a forest fire.
❖ Other revenue options such as
advertisements or announcements
for college people will open up
soon.
–Mehul Kamra
“Thank you.”
Created by Mehul
Kamra, IIT Delhi,
during a Marketing
Internship by Prof.
Sameer Mathur,
IIM Lucknow.
D I S C L A I M E R

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CollegeAssist - Marketing plan for a new Android App

  • 1. CollegeAssist Never miss a thing Mehul Kamra IIT Delhi
  • 2. CollegeAssist Tired referring to desktop, pressing CTRL+F and missing out important deadlines? CollegeAssist has it all. It helps you generate instant schedule for next day, week or month and provides every notification from each course. 
  • 4. •Communication gap between professors and students •Students many a times miss out important notifications and deadlines •Even if professor mails, students are reluctant to check mails Problems that CollegeAssist deals with :
  • 5. Have you ever? • Found it annoying to ask other students? • Missed an extra class? • Reached class and came to know that it got postponed? • Don’t know the attendance policy? • Don’t know the grading policy? • Don’t know the exam syllabus? • Surprised by a quiz?
  • 6.
  • 7. Goal Building a one to one platform for professors and students. Life will become easy if professor can easily notify students about the discrepancies in schedule.
  • 8.
  • 9. 1. Details of courses undertaken in current semester including venue, time, attendance policy, grading policy 2. Everyday generated schedule and notification (8am to 8pm) 3. Class announcements including class dismissal which many times students are unaware of due to lack of communication 4. Announcement of extra class 5. Quiz and submissions remainder (week, 4 days, 2 days and a day before) 6. Attendance percentage till date and the percentage of shortage of attendance 7. Notification of other important events around
  • 11. CollegeAssist Target customers This App is targeting every college who intend to ease their student's worries and help them get notified to every deep detail in hand at same time.  This App will also target Specific Professors and students to reduce the communication gap between them.
  • 13. Points of Parity and Difference • Gives notifications • Offers to stay connected to your community • Push notifications of notes and events • My App targets colleges, SchoolWay targets schools and obviously mobile phone users are more in number in colleges than in schools • Provides to every deep detail with push notification and time to time reminder with venue of your next class as posted by professor • Provides the attendance percentage till date
  • 14. Free v/s Premium Free features : 1. Details of courses undertaken in current semester including venue, time, attendance policy, grading policy 2. Everyday generated schedule and notification (8am to 8pm) 3. Class announcements including class dismissal which many times students are unaware of due to lack of communication 4. Announcement of extra class 5. Notification of other important events around Premium features : 1. Quizes and submissions remainder (week, 4 days, 2 days and a day before) 2. Attendance percentage till date and the percentage of shortage of attendance
  • 15.
  • 17. CollegeAssist Confused? • If college is ready to pay as whole, all members (Professors and students will be using the platform freely) • If complete college doesn’t want to integrate it, individual professors can register and buy (becomes free for corresponding students) • Students only need to pay if they want to extend the assistance after their college/professor have bought.
  • 18. Pricing • Individual Colleges : 15$ per semester per course (a genuine price for such a vast expenditure and offerings. If there are 50 courses, this will cover a lot) • Individual Professors : 20$ per semester per course (a bit more than 15$ as the college completely is not accepting) • Individual Students : 2$ per semester for all courses (an optimum price only if they want a premium version as the number of students targeted are more in number and college students have less budgets but they surely can spare 2$ per semester for such an convenient option)
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  • 22. Collaborating targets ❖ Collaborating above brands/ universities relating education where professors and colleges could be easily found and focused are at the best targets. ❖ Once even one college accepts the offer, it will give our App an exposure of thousands of students and will serve as a forest fire. ❖ Other revenue options such as advertisements or announcements for college people will open up soon.
  • 24. Created by Mehul Kamra, IIT Delhi, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow. D I S C L A I M E R