In this slide I explained that the body of women is used as a commodity.

1. COMMODIFICATION OF WOMAN

2. WHAT IS THE COMMODITY(META)?
According to Karl Max, Meta is, first and foremost, an object outside us, and it is
something that satisfies human needs in one way or another by the
characteristics it carries.
The commodification of a woman is to preserve and exploit her gender and sexuality
from her being, her personal attributes and abilities
-The fact that a woman is seen as a sexual object is the greatest example of this

3. The capitalist system captures women in this way and exploits them in the media, at
home, on the streets and in the workplace, ignores their productivity, fertility, other
personal and sexually related characteristics, or throws them in the background. In this
system,women have to use her femininity and women have to have suitable body size
in order to find its place in social affairs and business life,

4. Mankind who have made a stride o develop themselves until the industrial revolution-
without expecting any material interest-Mankind developed themselves in art and
science but in capital stock, has increased its ruthlessness and money ambition(more
money, more superiority//more superiority, more money)
However, the bourgeois class, who knows the importance of marketing to make
money, has used various methods to expand the narrowing market
On the other hand, companies that want to provide their own supremacy in the
markets that are opened do not hesitate to use the most brutal methods in this point
to get the highest profits from the competitive environment.

5. This type of exploitation, called advertising and marketing, is Leo Huberman's "Socialism
Alphabet", described as "Market Search is the greatest and inhumane capitalist movement
after the battle -new imperialism-"
It was necessary to find an impressive method when imposing wastefulness on people with
"more consumption" ratios.The ruthless and greedy new class, who knows that the market,
economy, politics and other forces of pressure and power are male dominated, decided to
use the attraction of the female body for men.
Woman are decieved with mask of woman's sexual freedom and equality.As opposed to
the fact that the woman has been humiliated and abhorred as never before in history.

6. 1-SLIM WAISTED
2-STAINLESS
3-WITHOUT ACNE,
LIKE A BARBİE DOLL
4- 90-60-90

7. Especially for the capitalists who benefit from established sovereign values, the female
body is a unique commodity and a sexual object.So it is a market area that will bring great
profits
 For women who are not ideal length:
-High heeled shoes(Platform heel)
-Mini bags
-Longitudinal striped clothes
-High waist trousers
 For woman who are ideal weight over For women who do not have ideal skin
-Dark dresses -beauty centers
-Corcet -depilatory cream
-Dietician -wax bands
-slimming centers -epilation
-Regime products
-Psychological consultants

8. In 1810,in tribal warfare in S.Africa,White Man captured a woman named
Sarah Beartmen.She has wide hips, boobs, klitorist.Also she has a strong
physics unlike civilized ladies.
Sarah who had a very normal physique according to her own tribe, was
outside the criteria of the civilized
Scientists put her under his scrutiny, suggesting that Sarah might be a link
between man and ape.So, they began to be exhibited various museums and
art galleries in Europe (In a cage).Everyone came to see this “interesting
creature.”Then her body was pinched and left on the street.She tried to live
by making prostitution.
She succumb towards civilized torture and She died when she was 25-
26.Because She was primitive and didn't adapt their criteria.So, She hasn't
the right to life

9. It not allowed or is ignored exist of woman as she is or as she want.
Woman falls into an existential void and she tried to prove her presence
with her appearance.
As John Berger exemplified by John Berger, the woman costantly carries a
mirror and looks at how she looks by men. Emerging uneven results:
“Men are like they behave, woman are as seem.While men watch woman,
woman watch your watching”

11. (NYOTAIMORI) PLATE WOMAN
-The local tradition of eating sushi,
called "Nyotaimori", is based on
presenting freshly prepared sushi in
the naked female body.
-It was created by Naked Sushi
company
-Woman's body ise used like a plate
-Customers, can not touch at her
body, can not speak with her and
can not say bad words about plate
woman

12. TURKISH VERSION

13. SEX DOLL
The sex market, which sees the woman's body as a sex object,
produces normal sex dolls and celebreties' sex dolls.In this way,
the sex market earn money on women and it commodifies woman

14. STRIP CLUB
Woman are making direct dances
for money and feeding men's sexual
desires.Then If man want and give
more money, They go to private
room together and eroticism
continues there.
As you can see, the woman is used
like a sex material.
Ukrain strip clubs are famous.

15. The brothel is like a kind of
woman's vitrine or a market
counter. It is the place where
women are satisfied with the
sexual dictation of the men who
pass by.
Here, the woman is presented
like a good-sized commodity and
the money is taken from the
man. this can be called impatient
sex.

16. BEAUTY COMPETATION
A Prison İn Russia

17. The woman is shown as a mindless
entity.If you give to the woman
jewels, you can obtain her.
-Woman is beatiful and sexy.But man is not muscled, he is
ordinary man.It actually refletcs target groups.
-This picture want to express, if you use our shower jell, you
can affect all woman.Your body is not important for woman,
just use this shower jell.Woman don't look your body or
character.
Axe Shower Gel Ad, United Kingdom, 2012

18. Sex Tourism: the sector in which prostitutes work and travel for sexual intercourse.
In generally, tourism agencies organize a trip to some countries to satisfy sexual needs of
man and woman.Especially MAN
It is diveded two:
1-Woman sex tourism(S.Europe-Africa-Asia-Caribbean)
2-Child sex tourism(Thailand-Brazil-Cambodia-Mexican)
Sex Turists prefer some contries: Brazil-Costa Rica-Cuba-Dominican Republican-
Netherlands-Philippines
In generally speaking, This sector use body of women by meta.Showing the female body
as a sex machine

19. BRAZIL
-Second station of sex tourism after Thailand.
-Sex tourism is increasing cause to increase number of
child in prostitution prefession
-There are 250 thousand child prostitutes in Brazil.

20. 2 DIFFERENT STORY IN BRAZIL
-Name: Pia
-Age: 13
-Sex:Woman
-Price: 5.5 dollar(She get laid with more than
10 men)
-Why?: Earn money to buy foods and
drugs(narkotic)
-She started at 7 years old.
-Name:Ronison and Ivan(Cousins)
-Age:14-12
-They are child shemales
-“we need money to buy rice and other food items
to take care of our family.”(Robinson)
-Our parents don't worry too much.We say when we
will go and come back.We give the money we earn
for food.They know where the money comes from,
but we do not discuss between us

24. In a radio program in New Zealand, a
contest was announced. Will be given
"Ukrainian wife" for winner
'Ukrainian women are not goods bought and
sold'
Women who organize the protest in Ukraine
are a member of an organized group called
Femen. Aimed at international tour agencies
that organize tours for sex tourism in the
country

25. Marriage Programs and Women
From a feminist perspective, marriage is a social response developed to
close a woman in home. It is another way of entering a male domination of
a woman
In such programs for rating:
1-Woman is belittled publicly
2-Woman humiliate woman

26. It is emphasized that there is a hierarchy between women and men.
KISMETSE OLMASIN
When man and woman recognize each other, man dominate the woman through
directive and question;
-You have to sit properly nex to man!
Also, it is expected that the women will be constantly cooking;
-You did not cook me!
-You made meal but did not steep tea!
Relation between man and woman realize through the stomach organ
Then,starting from the woman's mini skirt and intervene with her clothes;
-You can not wear it!
-Go,change it!
For examp. Adnan-Didem(Dream couple), when Didem wear tights,Adnan don't want and He pour something over her
tights.(women's choices are not respected.Men dominate women)

27. Attack On Congeneric
In this program, a woman criticizes her congeneric in almost
every topic she wants;
-Intervene how to live relationship
For ex:When a women divorced her lover, she did not cry.So,
the other women tried to make cry by showing pictures of
her ex-girlfriend in program
-Also criticizes the clothes that she wears
“I don't wear as open as you” The most severe criticism
comes from them while the woman expects most other
women to understand her.What is the major reason?
Answer:The type of woman who is not disturbed by
patriarchy, even the type of woman who is a patriarchal
slave.Such women never give up their ideas because the
majority of society thinks that way.

28. Where women and men locate women: Home
WOMAN: I want to marry and be a women of my house
MAN: In my family, woman don't work, sit in the house
WOMAN: It is exactly for me.I already don't like working
MAN: Woman's voice does not rise
We see the ideas of woman and men who patriarchal
minds.This system want;
-Women don't work
-Woman don't earn money
-Women don't stand one's own legs

29. Commodification of Woman in Music Sector
İsmail Yk is Turkish Pop Singer.
He use the woman in his music clip to sell more.
At the same time, He restricts women's freedom
by identifying women's body lines in their
clipless.His first clip:90-60-90, His Second clip:80-
80-160

30. Goal: To increase the some magazine sales with using the woman
body
Showing the standard size (zero size) of the female body used in
magazine covers, it forces other women to enter this body

31. Red Belt: The Red Belt symbolizes virginity of bride. "Unopened Package" and other bad
names used in society are underestimating and degrading the female gender.
Bloody sheet:Bloody bed sheet anticipation to measure the virginity of a woman on a
nuptial night.That is, the female value is limited to virginity, and the woman is devalued.
Virginity Problem

32. “Emphasizes that women are clumsy and
stupid”

33. Tom Ford Spring Ad, 2008
It means, Man just read but
woman have to cook,iron,wash
the clothes at the same time
woman have to be sexy...?
Woman are identified with
housework

34. Irısh airline company
Rynair's advertising
campaign banned the by
UK Advertising Standards
Agency(ASA) because of
“commodified woman”.
Hostesses's body are used
like sex object by the firm
.

35. -2 glasses on the left hand symbolizes the presence of
2 person
-Cat triggeres the viewer's desire to touch
-The carpet on which she walks, the slippery he wore,
and the feather of nightgown to show the body that
awakens the desire to touch
-Votka's task is to be a stepping stone to sexual
fantasies that will take place soon

36. Company tried to show the woman bound to the bed to prefer the gameboy instead
of spending time with the woman.

37. 2014, Orkid "Like a Girl". It is emphasized that young girls are supported more for their talents in
their social life.

38. 2015 Protein World. "Are your Summer Body Ready?" Ads that attracted a lot of reaction from
women were removed after a while. Other companies have also reacted with similar designs.

39. Woman is a soulless devil.
Ask to woman, do opposite what she says .
Buy a field straight, buy a women a girl(virgin) .
A woman without children is like a fruitless tree.