These were the slides we used during the Paid Traffic Workshop.

1. Paid Traffic 101
Workshop on

2. Let’s Introduce
AProud Freelancer!!!
A.B.H.Mehedi
Hi, This is
Upwork.com’s TOP RATED 5 Star Freelancer with more
than 10900 hours of freelance experience
Digital Marketing Operations Manager
Crystal Marketing
Networking
Research
PPC
Conv. Opt
UX
2

3. Lets Start

5. Organic Traffic
Vs
Paid Traffic

6. Organic Traffic Vs Paid Traffic
• Organic Traffic
– When people mention organic traffic they are talking about SEO
• Paid Traffic
– Paid traffic is more commonly referred to as PPC (Pay Per Click)

7. Sources of
Paid Traffic

8. Main Sources of Paid Traffic
• Search Engines
– Google, Bing, Yahoo, Duck Duck Go
• Social Medias
– Facebook, Instagram, Twitter, LinkedIn, Pinterest
– Quora, Reddit
• Media Buying Sites
– BuySellAds, AdCash, AdMedia, ClickSor

9. Google Ads
Vs
Facebook Ads
(Paid SearchVs Paid Social)

10. Example of Google Ads

11. Example of Facebook Ads

12. How it Works?
• Paid Search
– Advertisers target customers based on their target
KEYWORDS in search
• Paid Social
– Advertisers reach audiences based on Interests, Behaviors
& Demographics

13. What to Choose?
• Google Ads for:
– Immediate Sales & Leads
– Product & Services with high buying intent during search
• Facebook Ads for:
– Building Awareness
– Growing your Audience
– Innovative & New Products

14. Outreach Audience
Vs
Retargeting Audience

15. Common Terms
Of Paid Advertising

16. Common Terms of Paid Advertising
• Cost Per Click (CPC)
• Click Through Rate (CTR)
• Conversion
• Conversion Rate
• Cost Per Acquisition/Cost Per Conversion
• Return on Investment (ROI)
• Quality Score/Relevance Score

17. Basic Structure
of Google Ads
& Facebook Ads

18. Basic Structure
• Google Ads
– Campaign
• Ad Groups (targeting)
– Keywords
– Ads
– Ad Extensions
• Facebook Ads
– Campaign
• Ad Sets (targeting)
– Ads

19. Demonstration of
Google Ads

24. Demonstration of
Facebook Ads

30. Special Tips
on Conversion

31. Any
Question?

32. abh.mehedi
@gmail.com

33. The End