2. FOCUS GROUP
My focus group is made up of 4
subjects, all of whom fit in to my
target audience of being 'A
socially – conscious, 16-25, middle
to upmarket demographic.
Creating a focus group will help
me visualise who my target
audience will be and will aid me in
understanding their needs and
wants.
3. • NAME : Finn James Lane
• AGE: 17
• OCCUPATION: Student
• INTERESTS: Sports (rugby, cricket, football) and
music
• Why he would listen to my chat show: Finn
would listen to my chat show as news segments
would make it easier to keep 'up-to-date' in the
world and the general chat element would
good entertainment.
FINN LANE
4. KAI TRIGG
• NAME: Kai Trigg
• AGE: 19
• OCCUPATION: A student studying
sports at UEL
• INTERESTS: sports (all but mainly
enjoys football)
• Why he would listen to my chat show:
as a student, Kai wants to keep updated
in today's society and the added
segments of general chat and
conspiracy theories is something that
he enjoys and would find more
interesting
5. ELLA LILLYWHITE
1. NAME: Ella Lillywhite
2. AGE:17
3. OCCUPATION: student
4. INTERESTS: music, hair,
beauty and fashion
5. Why would Ella listen to my
chat show? Ella would listen to
my chat show because she
loves general chat show and
listens to podcasts anyway. She
is extremely interested in
conspiracy theories so would
really enjoy the segments.
6. SUSIE SIMPSON
1. NAME: Susie Simpson
2. AGE: 17
3. OCCUPATION: Student
4.INTERESTS: Dance and food
5. Why would Susie listen to my chat
show? Susie would listen to my chat
show because she listens to the radio
every morning and loves testing
herself on the news.
