2. OUTSPOKEN BEAUTY
• Outspoken Beauty is a podcast
featuring interviews with an array
of celebrities, editors and
influencers in the beauty industry.
Their website is something that
inticed me towards the brand and
the format and layout of the
website is something that I wish
to emulate.
3. DIGITAL CONVERGENCE
Outspoken Beauty
encourages audience
participation through social
media – this supprts Clay
Shirky's end of audience
theory as the audience is
able to like, share and
comment what they want to
see next. The website also has episodes
of the podcast embedded on
the hompage along with clips
from beauty events and
awards – which the audience
would be interested in.
Additional links are
added to the products
that are spoken about,
allowing the audience to
easily access them.
4. BRAND IDENTITY
• The website creates a strong brand
identity with a clear, simple layout,
black and white colour theme with
small pops of colour. The logo is of a
mouth to resemble to theme of
speech and the vibrant red to
resemble the makeup topic.
5. VALUES AND BELIEFS
The website establishes
clear beleifs and values
from the start and
transmits these into their
podcast where a target
audience is formed and
attracted. There is values
of a community which
the podcast try and get
people interacting, along
with links to events and
ticket purchasing to get
involved with.
6. IDEAS
• I enjoy the clear and simplistic layout of the website and the logo as it
gives the audience a clear idea of the brand and the brands beliefs
and values
• I like how they took screenshots of their instagram and embedded it
into their website for a 'blog-style' theme
• There was no intertextualty or easter eggs so therefore, I will
encorporate those into my website to make it more exciting and
interesting for my audience.
