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Generic research 32
- 3. LANGUAGE • Green, brightly saturated colour palette which emphasises the intertextuality used of Ghostbusters • 'Who you gonna call?' - the headline being the infamous and well - known catchphrase used by the ghostbusters. • The 'ghost' is, here, being represented as Donald Trump, which the female frontline have to 'destroy' and therefore he is being depicted negatively. • 'The female frontline' empowers women as in the original (1984) film, the ghostbusters are all male.
- 4. INDUSTRIES • The Big Issue was founded in 1991 by John Bird and Gordon Roddick as a response to the increasing numbers of homeless people in London • The magazine was initially published monthly but, in June 1993, The Big Issue went weekly. • In 1995, The Big Issue Foundation was founded to offer additional support and advice to vendors around issues such as housing, health, personal finance and addiction. • Vendors buy The Big Issue for £1.25 and sell it for £2.50
- 5. AUDIENCE • 72% of the audience in the UK for The Big Issue are of ABC1 • 43% of readers are AB • Psycographics: Reformers, Explorers • Female = 56%, working full time = 41% • Male = 44%, still studying = 31%
- 6. REPRESENTATION • The front cover promotes feminism and empowers women as although in the original film, the ghostbusters are all men, however on this particular issue – the frontline is all female which provides the audience with the ideology of gener equality. • It also represents both the US and the UK from Big Ben and The White House situated in the background which provides the reader with information about current affairs and topics that not solely in the UK.