This presentation is about soccket. The energy harnessing soccer ball. It is an eco-friendly and portable electricity generator in the form of soccer ball.

1. SOCCKET:
The Energy-Harnessing
Soccer Ball
Marketing Innovation
1. Arwa Ahmed Ghrama
2. Md Kamarzaman
3. Hawa Hassan

2. Introduction
According to World Bank, 1.4 billion people across the globe lack access to
electricity.
This means that at least a fifth of the world's population relies on solid
fuels like highly flammable kerosene for such basic needs as cooking and
heating
A practice that is neither environmentally nor economically sustainable,
and is also harmful to the millions of women and children that are exposed
to dangerous fumes.
Now imagine this: a portable,
energy-generating device that's
also a familiar and universal piece
of sporting equipment.
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3. Product history
 In early 2008 Jessica O. Mathew a student in Harvard university came up
with an idea of socket ball after travelling to Nigeria and see electricity
was an issue in African countries
 She developed the idea, showed it to few of her friends and together they
worked as a team and made the socket ball.
 In 2011 they launched the socket ball and advertised it to different
institutes in America and Nigeria.

4. The Product: SOCCKET
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Soccket is an eco-friendly and
portable electricity generator in the
form of soccer. ball.
The SOCCKET is a durable, energy-
harnessing soccer ball.
A SOCCKET Soccer Ball normally
weighs 0.48 kilogram.

5. How it works?
1 2Inside the ball, it contains a pendulum-
like mechanism that captures the energy
from all the rolling and bouncing that
occurs during a soccer game and stores
it into a battery.
The Soccket has a six-watt power
output that can then power small
appliances and devices like lamps,
cell phones, fans, water sterilizers
and hot plates.

6. Need for an energy-harnessing product
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When people don’t have access
to electricity, they have to rely
on dirty or dangerous energy
sources like kerosene lamps and
diesel generators.
Lack of electricity access has
been linked to lung cancer and
disease, perpetual poverty, low
rates of education, high rates of
infant mortality, and greenhouse
gas emissions.

7. Why Should Consumers Choose SOCCKET?
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Soccket stores energy and generates
electricity for powering LED lights and
batteries.
30 minutes of play =3 hours of light.
A Soccket ball has a 3 years life time
durability.
The ball is water-resistant and air
deflation-proof and made of environment
friendly EVA foam.
Soccket Energy-Harnessing Soccer Ball
solves more than just one problem, it
produces energy, promotes physical health,
uses environmentally friendly materials.

8. How else can the consumers benefit from using this?
The Soccket’s 6 Watt power
output can support a variety of
small appliances.

9. Other Important Benefits of Soccket
Health Benefits:
Promotes physical activity by providing a tangible reason to play. By
playing with Soccket, it will provide meaningful energy to the players.
Source of Sustainable Energy:
Generates off-grid and clean power that can lead to more education,
increased income, improved air quality, environmental sustainability, and
better health - especially for women and kids.
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Community Empowerment:
It will inspire communities to challenge how they think about energy and
electricity, and consider new ways to power their lives.
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10. Product Evaluation
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Relative Advantage: It allows access to power to those who previously
had none.
Compatibility: Much of the Tanzania population already plays soccer,
thus making it easy to integrate into the local market.
Complexity: Very easy to use; after playing just plug in the lamp or plug
of other accessories into the socket of the ball and it will power on the
light or the accessories.
Durability: It is predicted by the manufacturer to be lasted for as long as
three years.

11. market segmentation
 Regional-African countries because they experience more electricity
problems than other continents e.g. TANZANIA.
 Target audience-The main people to sell this product to families a mother
can use it while cooking dinner, a father can use it to continue wit with his
office work, and kids can use for studying.
 Students- students need ball so that they can study at night using the light
and also charge their mobile phones to get access to internet.

12. Tanzania: The Target Market
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Tanzania is a developing country in the
eastern part of Africa, with a population
of 50.8 million in all 50 cities
the proper electricity is only available in
big cities like dar-es-salaam, arusha,
Dodoma, mbeya, tanga and Zanzibar and
unfortunately there are power cuts
problems.
Those living in the most rural
areas do not have much access
to reliable electricity due to
high infrastructure costs and
difficult accessibility.

13. Tanzania Market: Consumer Buying Habits
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Sales of Soccer ball as a sport equipment raised the market share of sport
equipment by 27.3%.
The Soccket will be sold in a variety of colors and sizes to appeal to different
nationality colors as well as soccer club/team in Tanzania
The rural Tanzania (people of Tanzania) are reluctant to change their current
trend of playing frequent soccer game; hence, no chance of making loss or the
product being obsolete.
Consumers like free equipment; and we will give out a lamp completely free
with a piece of Soccket ball.
5 Consumers are attractive to additional features of a product; and a Soccket
comes with water-resistance and air-deflation-proof benefit.

14. Tanzania Market: Distribution Strategy
The distribution will focus on sales
to rural areas with load-shedding
problem and urban areas with
disposable income.
It will use the popularity of Soccer in
the region to promote and increase
sales of our product.
Each Soccket ball comes with a LED
lamp particularly made to be
compatible with the ball’s socket.

15. Tanzania Market: Promotion Strategy
Newspaper Advertisements
Magazines
Radio
Television Commercials
Billboards
Donate and Demonstrate
its use at Community events
Schools and Sports play grounds
Virtual Promotion through
websites

16. Tanzania Market: Pricing strategy
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3 Negotiating is common in Tanzania  experiment with
various price points to determine a suitable entry price
point (work with local retailers).
It is difficult to predict an entry price point because the
technology is just being introduced into the consumer
market.
Need to cover production and distribution costs  work
with corporate sponsors affiliated with soccer to gain
funding—FIFA, National and Club teams.

17. Tanzania Market: SWOT Analysis
Strength
•Product being as Soccer which almost
everybody loves playing with it
•Water-resistant and air-deflation-
proof features
Weaknesses
•Limited availability of Socket in the
market at the entry point.
•The ball quality may not be as strong
and long lasting as the existing soccer
ball brand; i.e. Adidas, Nike etc.
•The machines inside the ball and the
plugging port on its surface may not
be replaceable as soon as it is found
broken.
Opportunities
•Use as a substitute of regular soccer
balls
•Noble and innovative idea- market
will quickly grab it
•It will be able to capture attention
from both Local and foreign agencies
and receive grants/aids from them.
Threats
•The ball may face competition in
pricing and quality from the other
normal soccer brands.

18. Local and International Participation
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3 Work with Tanzania Government to
determine the best way to import 
tariffs, distribution channels, etc.
Work with various international and
non-government agencies to help
promote donation program  WHO,
World Bank, NGOs and other foreign
aid agencies
Convince various government agencies to
provide government grants for large-scale
production and distribution of Soccket for
greater means of public health.

19. Conclusion
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The socket ball is a very useful in developed and developing
countries it can also be used as emergency light when people
get problems with electricity. Also people can use when they
go camping or picnic
It is much safer than using dangerous tools as
candles, fire, kerosene lamps and generators

20. THANK YOU VERY
MUCH