Mau dau gameis_ dec_13
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How to use cross-promotion to wisely and cheaply increase your UA and LTV.
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Mau dau gameis_ dec_13
- 2. Cross-promotion intro MauDau’s Vertical Bar Facebook ad targeting the game’s users
- 3. Now we haven’t invented it… King’s horizontal Bar Facebook ad targeting the game’s users
- 4. Now we haven’t invented it… Zynga’s horizontal Bar Facebook ad targeting the game’s users
- 6. UA & Retention Your game
- 7. How do the Gaming GIANTS Succeed?
- 8. And it’s even tougher on mobile
- 9. It’s Inevitable: A lot of expensive users are bouncing out of your games Your game
- 10. That’s why cross-promo is key Your game
- 11. The Power of a Big Network Number of FB Fans 2,000,000 1,500,000 1,000,000 500,000 0
- 12. Now, it is not that easy…
- 13. The DON’Ts (and Do’s) of cross-promotion You DON’T want to have your valuable traffic hijacked by your competitors - SO YOU’D BETTER CROSS-PROMOTE ONLY ON CLOSED NETWORKS You don’t want to BLINDLY send valuable traffic out – INSIST ON FULL transparency and VISIBILITY You DON’T want to expose ALL of your traffic to your biggest competitors – SMARTLY FILTER
- 14. So make sure you play it wisely Users are always going to be leaving your games If you can’t fight it, leverage it! Your App
- 15. Happy to tell you more Let’s connect at www.maudau.com
Editor's Notes
- Hey guys, my name is Uri Lancry and I would like to tell you a little bit about the power of cross-promotion
- 2nd – just as a quick disclaimer – MauDau is a cross-promotion platform provider. Basically, we allow game developers to exchange users between their games in a smart, free, and back-to-back click-exchange model.. So we are obviously big fans of cross promotion.If that’s Plarium’s Canvas, and that’s FB right-hand column ads that are blitzing Plarium’s user-base with competing content, we allow Plarium to connect its game to a network of other games and cross-promote smartly, Zynga and Candy Crash style
- Third, a last disclaimer –We haven’t invented cross-promotion of Facebook and Mobile games.Companies such as Zynga, Wooga, Plarium, and King did.We’re just offering a platform that allows individual game developers to join forces with other game developers and grow like a big player
- Now let’s get to business –Who in this audience is involved in some way in buying traffic on Facebook?Who in this audience is has seen expensive users flying bouncing and leaving its game without depositing a dime?[You can all keep your hands up ! ]
- In a cut-throat media-buying environment, it’s becoming increasingly difficult to buy quality users and increasingly difficult to retain those expensive users, especially given the enhanced targeting capabilities and offerings of competitors in the crowded game space.
- Companies such as Zynga, Wooga, King, and Plarium win by economics of scale –- They release multiple titles- Leverage cross-promotion to kick-start a new title- And then kill and boil the ad-board when buying media
- It gets even worse on Mobile – you buy users at a high CPI and lose them for a cheap CPMThere’s a reason why all of the “big guys” are doing – Zynga, King, Plarium, and Wooga all kick ass with their internal cross prom
- Your users are leaving you continuously and you want to find a smart and cost-effective way to bring them back into your game or at least get something out of them leaving your game…It’s an expensive and tough world out there for game developers – paying top dollar for quality traffic that ends up slipping through their fingers
- That’s where cross-promotion comes in as the solution to bringing your users back and continuously refilling your bucket with more free traffic And receive traffic in return to those shameless bouncing and existing users… Cross-promotion allows you to connect your one title into a group and a club of other games and grow your game Zynga-style
- Now here is a good example for the cross-promotion effect and power –Here are the fan pages that top leading app has managed to reach after a very aggressive push including lot’s of dollars and free promotions spent. Here is the fan page that maudau has managed to built for free, with out any paid promotions, just by cross-promoting it to different users
- Now the truth is that it like most things, if you don’t do it the right way, you can get hurt.
- You DON’T want to expose your traffic to your most competing content so you better be able to filter thatYou DON’T want to have your valuable traffic hijacked by your competitors, who will bid on its their best price and buy cheaply what you pay serious dollars for… SO YOU BETTER RUN ONLY ON PLATFORMS AND NETWORKS THAT KEEP A CLOSED NETWORKYou don’t want to send valuable traffic out without fully understanding the dynamics and economics of your traffic exchange so you better insist on FULL transparency and reporting
- The solution – make sure that you exchange users in a closed cycle and model. Don’t just let others suck your juice…