The Next Best Seller in Book Sales

1. The Next Best Seller in Book Sales
Copyright © 2018 All Rights Reserved by ePublish

2. 2
WHAT IT IS
ePublish Corp. is about to join an elite group of the world's largest companies in book sales with a major
advantage: a better model for publishers and their readers.

3. 3
THE PROBLEM
The business of selling and distributing books is run by a handful of the world’s largest companies,
none of which call books, or even publishing, their primary business. The reason is that publishers are willing to
give away their highest-demographic customer, the book buyer, and for the favor, get clubbed with a massive sales
commission.

4. THE SOLUTION
4
FlexpubION
ePublish's Flexpub Technology provides publishers with a better option,
one where they control distribution and sales, highlight their content and brand,
and keep both a significantly higher percentage of the proceeds and the book-buying customer.

5. 5
THE PRODUCT
Flexpub makes it easy for publishers to sell and deliver print and
digital content direct-to-reader at significantly higher margins, including a previously
unavailable option: online subscriptions that add a recurring revenue stream and
monetize their content in exciting new ways.
Initial clients include The University of North Carolina Press

6. 6
FROM OUR CLIENTS
Dino Battista
Assistant Director, The University of North Carolina Press
"Flexpub is a great tool we use to market our books. The ease of use
(for both us and for customers) is a real benefit, and working with the
ePublish team has been a pleasure."
"Within days, we sold 5,000 books through a promotion with
Final Draft software. We highly recommend ePublish for their
commitment and creativity!"
Ken Lee
Vice President, Michael Wiese Productions
"We can now share our books far more widely, and internationally, than we had
ever managed before. The system lets us connect with readers, and is
extremely easy to use."
Karen Christensen
CEO and Founder, Berkshire Publishing Group
"ePublish delivers on its promises"
Barry Chodak
CEO, Genealogical Publishing Company
"My Flexpub bookstore looks great, and they
treat my customers like family."
New York Times Best Selling Author
CJ Lyons

7. 7
HOW IT WORKS
STEP 1: STEP 2: STEP 3:
ePublish loads publisher
book content onto our
Flexpub software.
Publishers brand and
customize marketing
and sales options.
Readers browse, buy
and read books on
any device.

8. GOAL: Publisher Content
Reaches 100,000 Books from a
wide variety of trade,
academic, educational, and
other leading publishers.
GOAL: Flexpub launches a larger-
scale, pooled content marketplace
for digital, print, and subscription
sales with a user base of proven
book buyers.
GOAL: Total User Base Reaches
500,000, with captured data
regarding purchase history and
other key data for remarketing
purposes.
8
ePublish expects to have 100,000 books loaded from leading publishers within our system
during year 2, and will leverage this to launch a competitive bookstore with an unmatched product mix,
including digital, print, and a variety of subscription options unavailable anywhere else.
BUILD BOOKS BUILD USERS LAUNCH STORE
BOOKSTORE LAUNCH (Y2)
THE NEXT BEST SELLER

9. BUSINESS MODEL
COST STRUCTURE (Y1) = $213,500
CHANNELS
Trade Shows
eMail Marketing
Referrals
9SOURCES
Setup Fees
Annual License Fees
Setup & Customization Fees $175,383.00 = 30%
Annual Licensing $175,383 = 30%
Sales Commissions $234,000 = 40%
REVENUE STREAMS (Y1) = $584,766
Sales Commissions
Development/R&D $30,000 = 22.9%
Payroll $120,000 = 57.2%
Hosting $10,000 = 3.8%
SG&A $20,000 = 7.6%
Marketing & Advertising $30,000 = 7.6%
Legal/Accounting $3,500 = 0.9%
KEY RESOURCES
Technology
Team Experience
Initial Clients Growing
User Base
KEY PARTNERS
Publishers
Distributors
Affiliates
KEY ACTIVITIES
Build Content
Build Users
Build Client Base
Build Vetical Markets
KEY AREAS
Trade Publishing
Journal Publishing
Educational Publishing
Business Publishing
VALUE ADD
Ease of Use
Ease of Integration
Branding and Customization
Higher Profits
Pricing

10. MAKING THE NUMBERS
Sales Commissions: 117 x $2,000 = $234,000
YEAR ONE REVS = $584,766
Setup Fees: 117 x $999.00 = $116,883
BOOKS = 126,000 USERS = 512,000
1
0
ePublish marketing resources include a proprietary list of key decision makers and contacts for 2,100 domestic
and 9,600 international publishers. Limited efforts using these contacts have led to our first clients. With
funding and the launch of full marketing efforts, year one numbers are achieved capturing only 1% of these
11,700 potential customers.
Customization Fees: 117 x $500.00 = $58,500 Annual License Fees: 117 x $1,499.00 = $175,383
Total books needed for bookstore launch: 100,000 (14% of Amazon's content base)
Estimated first year bookstore sales: $3,000,000 (1% os Amazon's book sales)

11. 11
MODERATE
AGGRESSIVE
CONSERVATIVE
Date Year 1 Year 2 Year 3
Statement Type Projected Projected Projected
Revenue $590,000 $1,180,000 $2,100,000
COGS $130,000 $200,000 $300,000
Gross Profit $460,,000 $980,000 $1,800,000
SG&A $50,,000 $100,000 $200,000
EBITDA $410,000 $880,000 $1,600,000
Deprec. & Amort. $10,000 $30,000 $50,000
Net Income $400,000 $850,000 $1,550,000
Date Year 1 Year 2 Year 3
Statement Type Projected Projected Projected
Revenue $850,000 $1,850,000 $3,350,000
COGS $150,000 $250,000 $350,000
Gross Profit $700,000 $1,600,000 $3,000,000
SG&A $60,000 $150,000 $250,000
EBITDA $640,000 $1,450,000 $2,750,000
Deprec. & Amort. $20,000 $50,000 $130,000
Net Income $620,000 $1,400,000 $2,620,000
Date Year 1 Year 2 Year 3
Statement Type Projected Projected Projected
Revenue $680,000 $1,3400,000 $2,400,000
COGS $150,000 $240,000 $325,000
Gross Profit $530,000 $1,100,000 $2,075,000
SG&A $50,000 $125,000 $225,000
EBITDA $480,000 $975,000 $1,850,000
Deprec. & Amort. $15,000 $40,000 $50,000
$465,000 $935,000 $1,800,000Net Income
PROJECTIONS

12. 9
Year 1 Year 2 Year 3
AggressiveModerateConservative
1 12
3 YEAR PROJECTIONS

13. Overview
ePublish Solution: Superior and seamless technology
with exclusive web technology providing added
management features, branding, and sales options
including subscriptions, unavailable anywhere else.
Aer.io
Description
Problems
Clunky technology with iframe embedded
storefront, widgets that don't work, and
major client dissatisfaction.
Publishers are mixed on Scribd's offering,
including an "all or none" subscription buffet, with
no way to highlight and capitalize on their own
unique content and brand.
Problems
Publisher dissatisfaction with Amazon's
exhorbitant sales commissions and "take-it-or-
leave-it" attitude.
Scribd is a digital library, featuring e-book
subscription services on iPhone, iPad, Kindle
Fire and Nook Tablet.
Description
Entering their 7th round of financing, with
close to $50,000,000 raised.
Problems
ePublish Solution: Provide publishers an easy and
exclusive subscription sales option that highlights
their unique content and brand.
Amazon
The industry behemoth that built their empire with
book buyers sent to them by publishers without the
means to control their content.
ePublish Solution: Offer publishers the technology
to keep the sale and their customer for immediate
gains and future dividends.
Overview
13
Owned and operated by Ingram Publishing
Services:(backed in 2014, aquired 2016).
Provides an embeddable bookstore for websites
with added features including online sampling and
affiliate sales structure.
KEY COMPETITORS
Scribd

14. 14
UNIVERSITY OF NORTH CAROLINA PRESS
Validating the technology, and revenue projections.
Signed a three year contract in 2017 to place 5,000 white-
labelled Flexpub samples on their website, increasing views
and customer engagement.
Began using Flexpub promotional tools by early
2018 for advanced review.
Expected to roll out Flexpub subscription and bookstore
solution for affiliate presses by mid-2018.
GENEALOGICAL.COM
Rolled out a Flexpub eBookstore in January of
2017, capturing $20,000 in direct-to-reader sales.
Upgraded to a full Flexpub digital, print, and
subscription sales solution in March of 2018, already
registering over $50,000 in total sales.
CASE STUDIES

15. Year 1 / Year 2
Begin Transition from
Development to
Sales & Marketing
Secure Initial
Financing Key Hires
Major rollouts /
Establish Distributor
Partnerships
Sign One
Major
Launch
Bookstore with
Subscription Service
Launch a variety
of vertical
applications
Q1
Q2
Q3
Q4 Q1
Q2
Q3
Q4
Scale
Business
15
TIMELINE
500,000 Users
100,000 Books

16. 2015
2016
ePublish Corp. finishes the first version of our Flexpub
software and signs Publication Consultants and All About Kids
Publishing as our first customers.
2017Genealogical.com, the largest seller of genealogy-related
eBooks in North America, begins using ePublish
technology for direct-to
consumer eBook marketing and sales for
over 800 titles.
2018
Morgan James Publishing, one of a Publishers Weekly
"Fastest Growing" publishers for eight years running,
signs up to use a Flexpub bookstore
In June of 2016, Berkshire Publishing Group launches
a promotion with Flexpub and succesfully gives away
500 eBooks over the 4th of July Weekend.
Best-selling NY Times Author CJ Lyons launches her
Flexpub Bookstore.
16
A growing and diverse list of publishing clients realize value and profits using our product and services,
producing recognized revenue for ePublish in key areas from marketing through publicity to the direct sales of
eBooks, print books, and subsciptions.
Flexpub establishes a partnership with Longleaf Services,
distributor for 12 major university presses, and helps UNC
Press to deliver over 2,000 branded look inside samples on
their website.
MAJOR MILESTONES

17. 17
Phone
Seeking $300,000 in Initial Funding
Address
William Kelly
Nixon Peabody
617-345-1195
Nick Maier
ePublish
617-513-1445
nm@flexpub.com
CONTACT
Email
wkelly@nixonpeabody.com30 Holt Street
Belmont, MA
02478

18. !19
This presentation is not an offer to sell securities or a solicitation of offers to buy any such securities or interests. Securities of ePublish Corp, are offered to selected investors only.
Any projections, forecasts and estimates contained in this document are necessarily speculative in nature and are based upon certain assumptions. In addition, matters they describe are subject to known (and
unknown) risks, uncertainties and other unpredictable factors, many of which are beyond ePublish's control. No representations or warranties are made as to the accuracy of such forward-looking statements. It can
be expected that some or all of such forward-looking assumptions will not materialize or will vary significantly from actual results. Accordingly, any projections are only estimates and actual results will differ and may
vary substantially from the projections or estimates shown.
FINANCIAL PROJECTION ASSUMPTIONS
The following projections (the "Projections") were not prepared with a view toward compliance with published guidelines of the American Institute of Certified Public Accountants or Generally Accepted Accounting
Principles and have not been compiled, reviewed or examined by the Company's independent certified public accountants. The Projections represent management's estimate from Year 1 through Year 3 following this
round of funding. The Company believes that there is a reasonable basis for making the Projections.
The Projections are based on a number of assumptions and estimates that, while presented with numerical specificity and considered reasonable by the Company, are inherently subject to significant business,
economic and competitive uncertainties and contingencies, many of which are beyond the control of the Company. The Projections are also based upon assumptions with respect to future business decisions that are
subject to change. The degree of uncertainty inherent in the Projections increases significantly with each year in the future. Accordingly, the Projections are only an estimate; actual results will vary from the Projections
and these variations may be material. Consequently, the Projections should not be regarded as a representation by the Company, by the Company's advisors or by any other person that the projected results will be
achieved. Prospective investors are cautioned not to place reliance on the Projections.
The Projections are subject to uncertainties and contingencies beyond the Company's control, and no assurances can be given that the strategies implicit in them will be effective in the future or that anticipated benefits
will be realized in the periods for which the Projections have been prepared. The assumptions described herein are those that the Company believes are significant to the Projections. However, not all assumptions
used in the preparation of the Projections have been set forth herein.
DISCLAIMERS