Woocommerce in 30 minutes

Woocommerce in 30min
by Matt Nelson
Partner / Interactive Media Director at FirstTracks Marketing
Questions During Presentation? Tweet: @FirstTracksNH with #wcbos-woo

firsttracksmarketing.com / 603-924-1978

Quick Questions:
How many of you currently manage an online store?
How many of you are managing an online store powered by wordpress?


Why You Are Here
●

You aren’t a developer

●

You want to know how to properly setup Woocommerce for your site

●

You want to learn something new about shop configuration and tools

●

We will be setting up a complete store using the base WordPress 2013 Theme (but
please note this system will work with ANY theme)

●

We have a lot to get through, if anyone has any questions please post them to twitter
with the hashtag #wcbos-woo and we will gather them and answer all of them as
quickly as we can. Plus we will have 10min of Q&A at the end of the presentation and
I will be here all day as well.


Who is FirstTracks?
●

Been in business for 5 years, located in Peterborough NH

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Personally I have a degree in graphic design and masters in interactive marketing

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Been building wordpress websites for 5 years and websites general for over 10 years.

●

Worked with all different sizes of sites from the super huge (Yankee Magazine 300K per
month to the medium sized Heritage Plumbing, Curly Girl Deisgn, Classics Today, to the
small business OpenTech, NH Bowl & Board, Fishers Tudor)

●

Passionate about respecting the core of WordPress and using the right tools to make
our clients websites as successful as possible


About Woocommerce
●

HUGE active open source community in Woothemes and in WordPress

●

1,615,082 total downloads to date

●

Just turned 2 years old

●

MASSIVE amount of extensions available from Woothemes (210 total) and another 164
on CodeCanyon.net that can do just about anything you can think of.

●

Dedicated support portal at Woothemes

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Extensive documentation

●

Plays well with other plugins and themes


Step 1: Website Hosting
Take your pick. Numerous options out there that offer simple one click installs of wordpress like
HostGator, Godaddy, Bluehost, Dreamhost, WP-Engine, etc...


Step 2: Install Plugins
Here are the base plugins that I recommend installing with ANY Woocommerce site:
●

Woocommerce

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Woodojo

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WordPress SEO by Yoast


Step 3: Configure Settings
●

General Tab
○
General Options
■
Base Location
■
Currency
■
Allowed Countries
○

Cart, Checkout and Accounts
■
Force SSL (inline transactions requires ssl certificate)

○
○
○

Registration (default good)
Customer Accounts (default good)
Styles and Scripts
■
(where you can customize your shop color styles)

○

Downloadable Products (default good)


●

Catalog Tab
○
Catalog Options
■
set your options in dropdowns
○

Product Data
■
set your weight units

○
○

Pricing Options (default good)
Image Options (default good)


●

Pages Tab
○
Page Setup
○
Shop Pages

●

Inventory Tab
○
inventory management options


●

Tax options
○
Standard Rate
■
country code, US
■
State, MA
■
Zip - * = all
■
City - *=all
■
Rate - 6%
■
Tax Name - Appears on order form
■
Priority - 1
■
Compound - not
■
Shipping - no


●

Shipping Tab
○
Shipping General Options
■
Flat Rate
■
Free Shipping
■
International Delivery (disable)
■
Local Delivery (disable)
■
Local Pickup (disable)
■
Other shipping method extensions are available
(table rate, USPS, UPS, etc)
■
Uncheck calculate shipping in cart if not using
options above


●

Payment Gateways Tab
○
Turn all other options off
○
Configure Paypal

●

Emails Tab
○
customize customer notifications

●

Integration Tab
○
Setup Google Analytics tracking
○
Must have in addition to Woocommerce tracking


Step 4: Enter Products
●
●
●
●
●
●

Long Description
SEO
Short Description
Featured Image
Set Category
Product Data
○
Pricing
○
Shipping
○
Attributes
○
Variations
○
Linked Products


Step 5: Collect that Money!
Woocommerce makes it easy to view and manage your orders all in one
place, as well as quickly view your shop status and product performance
●

Orders are all organized neatly in a post type

●

Quick click to view and review orders

●

Simple drop downs to change order status

●

Analytics for shop included in Woocommerce are second to none


Step 6: Spread Products
Now that we have our settings in place and our products in the system we
can now look at how we can integrate and display your products
throughout your site very quickly and easily….
●

Woocommerce provides easy product integration tools

●

Comes with a complete set of handy widgets

●

Products will also display in the shop template

●

Products will also have their own archives


Thanks for Listening
I hope you enjoyed the presentation and the information shared here
today, here are just a few parting thoughts and tips…
●

Looking for extensions? Woothemes / CodeCanyon.net

●

Want to convert? Not as difficult / expensive as you might think

●

Woocommerce works with pretty much anything

●

Extensions can add just about any functionality you can think of

●

The ability to customize woocommerce to your brand and needs is
absolutely possible for example…(fishertudor.com /
curlygirldesigns.com)


Questions?


Woocommerce in 30 minutes

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