This presentation was given by Allison Brown as part of the 2015 Creative Commons Roadtrip. It introduces Creative Commons licensing and outlines how CC licences are being used by the University of Otago library.

1. Creative Commons GLAM Roadtrip -
Dunedin, 18 March 2014
By Allison Brown, University of Otago Library

2. University of Otago Library
and Creative Commons (CC)
Cases CC Supported
• Discuss CC with rights holders
• Apply CC
• Support others using CC
• Manage use of CC
• Promote CC

3. Discuss CC with rights holders: Marsden
Screen shot - Marsden Online Archive https:
//marsdenarchive.otago.ac.nz/
University of Otago Library (2015). Marsden
Online Archive. Retrieved 16 March, 2015, from
https://marsdenarchive.otago.ac.nz/

4. Discuss CC with rights holders: Marsden
Marsden Online Archive
• Part of the Mining Marsden Project
• Discussed with the Depositor →
Associate Professor Gordon Parsonson
• Reached an agreement →
Marsden Transcripts

5. Discuss CC with rights holders: Marsden
Marsden Online Archive
Terms of Use
The manuscript images, transcripts and metadata displayed on the
Marsden Online Archive site are governed by an Attribution-
NonCommercial-ShareAlike 3.0 New Zealand (CC BY-NC-SA 3.0 NZ)
copyright agreement.
University of Otago Library (2015). Marsden
Online Archive Terms of Use. Retrieved 16
March, 2015, from https://marsdenarchive.
otago.ac.nz/terms

6. Apply CC: Library Learning Objects
What to consider:
• Who needs to know
Add detail or screen shot from UniTube...
University of Otago (2015). UniTube. Retrieved
16 March, 2015, from
https://unitube.otago.ac.nz/search.do?
t=0&q=library&button=Search

7. Apply CC: Library Learning Objects
What to consider:
• Who needs to know
• Consistency
• Templates or Guidelines
• Reusable, e.g. NC - Noncommercial

8. Apply CC: Library Learning Objects
screen shot
Including information from the Vice
Chancellor Professor Harlene Hayne
University of Otago Library. (2013). Plagiarism 3 - Is
this an example. Retrieved 16 March, 2015, from
https://unitube.otago.ac.nz/view?m=7aRW3f6uN83

9. Apply CC: Library Learning Objects
What to consider:
• Who needs to know
• Consistency
• Templates or Guidelines
• Reusable, e.g. NC - Noncommercial

10. Apply CC: Library resources
screen shot
University of Otago Library. (2013). 2014 Subject Headings
VS Keywords 2014. Retrieved 16 March, 2015, from
https://unitube.otago.ac.nz/view?m=cSmC5amyPXz

11. Apply CC: Library Learning Objects
What to consider:
• Who needs to know
• Consistency
• Templates or Guidelines
• Reusable, e.g. NC - Noncommercial
Versus

12. Support others using CC: Textbook
screen shot → https://mediatexthack.
wordpress.com/ Media Texthack Group (2014) Media Studies 101
– A Creative Commons Textbook. Retrieved 16
March, 2015, from
https://mediatexthack.wordpress.com/

13. Support others using CC: Textbook
Media Studies 101 textbook
• Re-use CC or public domain material
• Apply CC to a work
• Provide guidance for institutional repository
OUR Archive metadata record, http://hdl.
handle.net/10523/4676
• Help resolve technical issues

14. Manage use of CC: OUR Archive
Otago University Research (OUR) Archive
• Record Creative Commons in the Metadata
• Display the CC license
• Indexed and discoverable by others, e.g.
DigitalNZ
University of Otago (2015). OUR Archive.
Retrieved 16 March, 2015, from
https://ourarchive.otago.ac.nz/

15. Manage use of CC: OUR Archive
Otago University Research (OUR) Archive
• Record Creative Commons in the Metadata
• Display the CC license
• Indexed and discoverable by others, e.g.
DigitalNZ

16. Manage use of CC: OUR Archive
Campbell, H., McLeod, C., Grice, J., & Herleth, T. (2006). Super Salmon: The
Industrialisation of Fish Farming and the Drive Towards GM Technologies in
Salmon Production (CSAFE Discussion Paper No. 5). Centre for
Sustainability. Retrieved from http://hdl.handle.net/10523/5528

17. Manage use of CC: OUR Archive
OUR Archive
• Record Creative Commons in the Metadata
• Display the CC license
• Indexed and discoverable by others, e.g.
DigitalNZ

18. Manage use of CC: OUR Archive
screen shot

19. Promote CC: Teaching models
Patterns for Fabric Anatomy Teaching Models
• Provide your network of contacts, e.g.
Richard White, CC and DigitalNZ
• Make it more discoverable
University of Otago,
Department of Anatomy
(2014). Patterns for Fabric
Anatomy Teaching Models.
Retrieved 16 March, 2015, from
http://anatomy.otago.ac.
nz/services-and-resources/121-
patterns-for-fabric-anatomy-

20. Promote CC
screen shot

21. Plus my CC takeaways...
• No ‘one license fits all’ option
• Avoid being a CC evangelist
• Rights holder’s decision
• Can take time
• Can change
• Document agreements and use
systems that can manage this

22. Credits
Presentation created by Allison Brown, University of
Otago Library,
Dunedin, New Zealand, March 2015.
Creative Commons
Attribution-ShareAlike CC BY-SA
http://creativecommons.org/licenses/by-sa/4.0/

23. Further Resources
Marsden Online Archive
Gibbs, V. 2014. Mining Marsden: the four pieces of the puzzle.
Presented at the National Digital Forum. Retrieved from https:
//www.youtube.com/watch?v=FSkZg4Isk0M
Media Studies 101 textbook
Fisher, T., & Gallagher, S. (2014). Hacking a textbook -
how University of Otago Librarians supported a new
academic initiative. The New Zealand Library
And Information Management Journal, 53(4).
Retrieved from http://hdl.handle.net/10523/4963
Pearson, E. (2014). The Cookbook: A discussion on the process,
pitfalls and successes of hacking an open textbook (Open
Educational Resource). Retrieved from http://hdl.handle.
net/10523/4820

24. Thank you!
Questions?