Recommended
Recommended
More Related Content
More from MattMcGregor
More from MattMcGregor (20)
Recently uploaded
Recently uploaded (20)
Te Papa and Creative Commons by Victoria Leachman
- 1. Creative Commons Aotearoa NZ GLAM Road Trip by Victoria Leachman, Te Papa Copyright Museum of New Zealand Te Papa Tongarewa © Except for Te Papa logos and trade marks and where otherwise indicated, this copyright work is licensed under the Creative Commons Attribution 3.0 New Zealand licence. In essence, you are free to copy, distribute and adapt the work, as long as you attribute the work to the author and Te Papa and abide by the other licence terms. To view a copy of this licence, visit http://creativecommons.org/licenses/by/3.0/nz/
- 2. Te Papa Uses CC Licensed works Shining Bronze-Cuckoo, 2012. Photograph by James Niland, via Flickr. CC BY Generic 2.0 Images in blog posts Te Papa’s websites Powerpoint presentations
- 3. But also Musical tracks in exhibitions Footage edited into films In projects with community groups
- 5. Te Papa uses CC Licenses when licensing Podcasts on Rita Angus available from: http://collections.tepapa.govt .nz/exhibitions/RitaAngus/Do wnloads.aspx
- 8. All Rights Reserved Creative Commons BY-NC-ND No Known Copyright Restrictions ANZ traffic lights ahead sign (colour), by Bidgee (Own work), CC BY 3.0 , via Wikimedia Commons
- 12. “For decoupage on chest of drawers” Myrto’s invocation, by Walter Crane. Gift of Archdeacon F.H.D. Smythe, 1957. No Known Copyright Restrictons. Te Papa (1957-0009-284)
- 13. “Searching for historical images of fish to reproduce on pendants.” Diodon sp (Tas) : Porcupine fish, 1870, by Frank Clarke. Purchased 1921. No Known Copyright Restrictions. Te Papa (1992-0035-2278/70)
- 14. “As a desktop background” Asplenium bulbiferum var. C, Kaipara, 1880, by Herbert Dobbie. No Known Copyright Restrictions. Te Papa (O.039637)
- 15. “Getting photos out of Collections Online can be easier than Emu.” William Colenso, circa 1880, maker unknown. Purchased 1916. No Known Copyright Restrictions. Te Papa (O.012380)
- 16. “To send to my boss. She loves cats and we would also like to eventually share images from our collection for download.” Teapot, Germany, maker unknown. CC BY-NC-ND licence. Te Papa (CG001644)
- 17. The Concern. Photo by Alex Proimos from Sydney, Australia, via Wikimedia Commons. CC BY 2.0
- 18. Scholarly reputation & (not perfect) quality of data & images Acknowledgement and Crediting Integrity of work / fear of derogatory use Fear of Cultural misappropriation Institutional reputation and public trust Impact on commercial possibilities
- 19. Scholarly reputation and (not perfect) quality of data & images Disclaimer statement on collections online page Acknowledgement and Crediting Caption generator Integrity of work / Derogatory use ND while gathering evidence Cultural misappropriation Park taonga works Institutional reputation and public trust More of a risk not to advance Impact on commercial possibilities Evidence based
- 22. Kerry Ann Lee [1979-] Knowledge on a beam of starlight (panel 1) 2014 All Rights Reserved
Editor's Notes
- Hi My name is Victoria Leachman. I’m the Rights Adviser at Te Papa and I want to tell you how Te Papa uses Creative Commons licenses.
- We use works by others that have Creative Commons licenses – One of my training sessions for staff is to show them how to do an advanced search in Flickr to find Creative Commons licensed images such as this one. Just like anyone else, staff often want to take images they’ve found on the internet and reuse them. I’m always trying to make sure that Te Papa staff reuse only those images where they have the correct permissions to do so. Creative Commons licensing really helps with this. Staff are always on the hunt for good quality free images, and some creative commons licenses allow for open reuse which is really helpful to us.
- But it’s not just images sourced from others. Te Papa has also used other types of creative commons licensed content. I personally think one of the more interesting developments is how we are starting to use platforms that encourage CC licensing when we’re developing exhibitions in partnership with particular sections of the public
- The recent Declassified exhibition features the work of Te Papa’s natural history scientists. The online part of the exhibition encourages the public to lodge images of spiders and ferns into the NatureWatchNZ website or phone app for Te Papa staff to identify. If the contributor licenses the image with a CC license, the image is up for selection to appear in the exhibition. There is an ipad that is updated with new images regularly.
- We initially dipped our toe into Creative Commons licensing with our own content in 2008. We developed podcasts for the Rita Angus: Life and Vision exhibition. The whole point of podcasts is that people download and play them and we wanted to encourage people to do so. But the CC licencing had an unanticipated benefit when we were touring this exhibition. Other venues wanted to reuse these podcasts for events and on their own websites. We didn’t have to spend staff time drawing up licensing to allow that reuse – we could say – sure go download them and abide by the CC licence and you’re good to go.
- We’ve released some text documents with Creative Commons licences – particularly those documents we want people to share and reuse. National Services Te Paerangi are adding creative commons licensing to the resource guides as they roll out as each new edition. The new edition allows the team to check that any licensing of third party material is completed on the understanding that the resource will be CC licensed. And here’s my opportunity to plug National Services Te Paerangi’s new edition of the Copyright resource guide. It’s downloadable as a pdf from the National Services section of the Te Papa website and available for reuse under a Creative Commons BY-NC-ND licence.
- But if you’re into counting numbers – the project with the most use of creative commons licensing is the Download Project. This project updated Te Papa’s website to provide images of Te Papa’s collections for free download at the highest resolution we hold. Now obviously Te Papa could only provide this for those images that were out-of-copyright or where Te Papa was the sole copyright holder. There were donor restrictions, cultural rights, and privacy rights to accommodate as well. We ended up with three different rights statements.
- They remind me of a traffic ligh. All Rights Reserved covers those items where there are third party rights still existing. This includes works that are in copyright, or orphaned, still to be assessed, with donor restrictions, cultural restrictions or privacy concerns. Te Papa grants a CC licence where Te Papa is the sole rights holder of the digital surrogate – either because the copyright in the work pictured is owned solely by Te Papa or where the digital surrogate has enough creativity to create new copyright and Te Papa is the copyright holder. Where the digital surrogate is an exact copy of the collection item, Te Papa believes these are not eligible for copyright. Because these images are out of copyright Creative commons licences can’t be used. So we release these with a No Known Copyright Restrictions statement as recommended by the New Zealand Government Open Access Licensing Framework. For those of you familiar with copyright and openness - only those images marked up with the No Known Copyright Restrictions statement are “open”– in that they can be reused and remixed for any purpose whatsoever including commercial use. The Creative Commons licence we picked is the most restrictive of the Creative Commons licence suite. It’s a licence that allows copying and reuse but only if the use is non-commercial and only if the work is copied and is not altered. The reason we picked the NonCommercial restriction is that Te Papa still has an active sales and licensing business to service commercial requests for images and footage. You can still download the CC licensed images at high resolution – but the Media Sales & Licensing team provides licenses for any commercial use.
- The mark up with rights status happening as part of my work flow. This is the breakdown of the 500,000 catalogue records we have online. (This is records of collection items not the images themselves) The red section is the All Rights Reserved but that includes the backlog requiring more rights assessment. Images are being released as I get a chance to assess them and mark them up with the correct rights statement. The amber section are the records marked up with Creative Commons licenses. Just over 20,000. The Green sections are the records marked up a No Known Copyright Restrictions – the dark segment are those with images available and the light section are those that require photography. 56,000 in total – 30,000 with images. Te Papa releases the highest quality jpeg image available. This technically what we can achieve. In some cases some of the works haven’t been digitised since the early 2000s so resolution isn’t as high as we’d like but what’s there is released. If a user needs something re-photographed then users are directed to ask the media sales & licensing team to arrange it and fees will apply.
- It’s not surprising that 75% of the downloads are for the NKCR material as that is mostly the art and the historic photography. We also ask people to tell us why they are downloading images. We get about a 25% response rate. And they tell us all sorts of uses. Some expected and some not.
- We’ve been told images are being used by educators and students – uses like this blog but also in scholarly papers and course work, in an online study guide, in children’s art classes, in evening classes and for individual learning
- Images have been used to create other artworks including in collages and fabric designs, as a prompt for fiction writing, and in a digital artwork. Note that the images used are mainly the No Known Copyright Restrictions images as using the creative commons material to create derivative works is not permitted under the license we use. This restriction has made us rethink our CC licensing because we want to encourage more creativity and making of art.
- The No Known Copyright Restriction Images have been used commercially including on greeting cards, book covers, jewellery and in books. We haven’t come across a use where the CC licensed images have been used commercially in breach of the licence. We have had two known instances of commercial reuse via the media sales & licensing division though. Where people have done the right thing and asked for a licence for their use and paid the fee.
- And they’ve been downloaded for personal use including tattoo designs, printing on a t-shirt, themed dinner invitation, and as avatar images I want to print it on my tee shirt Themed dinner invitation Great image! Will probably put it on a canvas bag for myself. Sharing image on facebook with a friend who likes penguins. Background image for twitter profile
- We can tell that of about 10% of all downloads are by Te Papa staff - this image was downloaded in preference to our internal systems because Collections Online has clear rights statements and it’s currently the easiest way to get hold of high quality images. This is telling us that the institution is saving money by developing a tool that is useful for staff and allows them to do what they want to do quickly. I’ve compare the download information with use by Te Papa staff and found the downloaded images used on the Te Papa intranet in Te Papa exhibitions Te Papa’s twitter page Te Papa’s Facebook Te Papa’s Digital Channel
- And they’ve been downloaded and used by staff from other GLAM institutions. This one obviously as was being used as gentle encouragement for more openness in the sector. We’ve had much bigger uptake than we anticipated – estimated about 500 downloads per month – Got 7500 in the first five months
- In working towards the reuse of images and data from our collection we’ve wrestled with the same concerns that every GLAM institution seems to worry about.
- I don’t think anything on this list will be a surprise to anyone working in this space. (count to 6)
- Here’s what we did. Of the six concerns here – we’ve solved a few and we’re still working through some. Concerns have not stopped the release of images - just the release of those particular images where the concern exists. An example are the taonga maori collections – with the WAI262 Waitangi Tribunal case still to be responded to by the Crown, Te Papa still needs to think through how it will handle reuse of images of taonga maori and tipuna. So those collection items are not included in the download project and remain under All Rights Reserved statement. The integrity of the work / Derogatory use concern is interesting. This influenced us to pick the No Derivatives licence. We understand that the digital surrogate of a work isn’t the original work. We’re also recognising that the No Derivatives is currently preventing people from remixing the CC licensed works. Te Papa’s now considering removing the ND off the licence to allow derivative works to be created. Te Papa is realising from the actions of other institutions such as the Rijksmuseum that the benefits of communities engaging with collections far outweigh the fear of derogatory use. The final concern also remains. At this time Te Papa has decided that it wishes to continue with it’s still and moving image sales and licensing business. This business has certain revenue targets that it is expected to meet. When the Download Project was considered it was obvious there was going to be an impact on revenue generation for that business. This related to the release of the No Known Copyright Restrictions images. This impact was quantified and the business plan adjusted. The Non Commercial creative commons licence element was selected for those images where Te Papa was the sole rights owner. At this stage, we’re not looking at changing this.
- Te Papa is trying to achieve greater and deeper audience engagement – one of the ways we are doing this is to encourage people to use our collections. If we want more use of our collections we need to offer people what they want and in an easy way to get it and reuse it. We’ve worked really hard to make the copyright status easily understood. We’ve used symbols that Creative Commons uses and put plain English next to them. We understand that not everyone gets Creative Commons licensing yet so we’re walking people through the frequently asked questions up front. And we’ve provided the attribution so it’s a quick copy and paste to make it easy.
- We did this with the No Known Copyright Restrictions as well. Again using commonly used buttons and plain English. Creative Commons licensing allows Te Papa to reserve the rights we want to administer – the commercialisation of our photography, whilst also allowing the reuse for all those types of non-commercial activities we want to encourage – knowledge transfer and personal reuse of the images of natural environment, culture and heritage collection items from Te Papa.
- There is no finish line… We’ve still got collections arriving. We’re still documenting collections we’ve had for a while, We’re still digitising and photographing, I’m still doing rights assessment and research, and copyright terms are expiring every year. And we’re also thinking about the next steps…. As far as our users are concerned – we need to do more to communicate the availability of this resource to our target audiences - we need to go where they are. We’re planning on releasing collections data under CC-BY and minimising attribution as recommended by The New Zealand Government Open Access and Licensing Framework. We’re also trialling releasing our first set of scientific data. This is in progress and it’s not due for release yet. We want to get a better understanding of where, what, and why reuse and remix is happening with our collection images. We need to analyse our data. Longer term I’d also like to look at what we can do to educate donors about Creative Commons licensing – Creative Commons have helped out by developing a information sheet for donors. This is something we’re looking at adding into our process. I know Te Papa will have succeeded when I see artists and creators legally using images of Te Papa’s collection items to making something like this without any involvement from Te Papa. This work was created for inclusion in a space in the Nga Toi | Arts Te Papa exhibition. I had to provide a licence to this artist to allow her to create a derivative work using these Creative Commons licensed images from our collection. I’m hoping I won’t have to do this next time round.