Before considering creative approaches for the creation of new videos, take a step back and look at what we want the series to achieve in the wider sense and how you want your business to be perceived. Ar Crunch Time Media, we approach each project strategically. Learn more about the areas we cover, including: Measureable objectives Competitor insight YouTube consultancy Best practices guide Creative concepts Audience growth Channel reviews Channel audits Strategies and action plans we address YouTube/ Video Marketing Training- what we cover

1. www.crunchtimemedia.co.uk Tel: 0203 664 9342
YouTube/ Video Marketing Consultancy
Why do some channels quickly gain traction while others struggle for years? What does it take to grow
a YouTube channel from a few passive viewers, to an engaged community?
Crunch Time Media develop video strategies (that work across YouTube, Facebook, and Instagram) to
build brands, improve the way websites convert, generate leads and PR (earned media).
Our approach to content strategy:
Determine objectives:
Identify goals and how success will be measured. We start by reviewing the channels you want to grow,
and the metrics you want to increase, for example – sales, subscribers, views, sponsorship
opportunities, web conversions, engagement with fans, sign ups, click-throughs to your site, etc.
Competitor insight:
We look at the metrics of your top 3 - 5 competitors and the conversion strategies being employed. We
identify the strategies that are working for them to achieve their objectives.
YouTube consultancy:
There’s a lot more to growing a YouTube channel than making awesome videos. That helps, but you
need an intentional strategy that makes watching your videos and visiting your channel feel like a
unified, cohesive experience.
That includes your channel’s branding assets, the message each video communicates both intentionally
and subconsciously, calls to actions, how you position your YouTube videos for your audience, the
thumbnails you use, and much more.
A solid video strategy is necessary for any YouTube channel, including who you’re targeting, what they
value, how you offer that value, and do so in a way that they prefer to consume.
If you already have a channel that isn’t accomplishing what you hoped it would, we can discuss ideas
and share strategies to improve future episodes moving forward. We’ll summarise findings along with a
list of quick wins and longer term strategies to implement.
Best practice guide:
An actionable list of best practices organised by effort and potential impact. We show you how you and
your competition are currently leveraging each of these best practices. We show you the top 5-10 things
you need to consider to effectively reach your goals. We consider content strategy, audience
development as well as search and discovery strategies.
Creative concepts:
Develop a series of creative/ content concepts for new content built from this strategy and demonstrate
how they come to life across our proposed channel structure.

2. www.crunchtimemedia.co.uk Tel: 0203 664 9342
Audience growth:
You need to find a way to get your videos in front of your target audience and present your content in
such a way that makes viewers feel compelled to subscribe.
You want to build a loyal community of subscribers that interact, engage, and promote your videos on
their own initiative so your message influences as many people as possible.
Audience growth on YouTube is our area of expertise – we love helping clients grow organically, in
meaningful ways.
Channel reviews:
Sometimes it’s helpful to have a second pair of trained eyes on your YouTube channel, it’s easy to miss
the holes in your channel design, branding, strategy, SEO, content, and audience development that are
causing you to miss opportunities with your viewers. Most channel reviews take place in a video call,
which can be recorded including screen capture.
We walk you through each aspect of your channel that need improving, summarising findings along with
a list of quick wins and longer term strategies to implement.
Send us a link to your website/ YouTube channel and we’ll put together a proposal for you to review.
Channel audits:
Our certified YouTube marketing expert will a complete a full audit on your existing channel.
Recommendations will be based on market research & analytical assessment. We’ve delivered audits
for global brands, national charities, as well as local businesses.
Sectors include automotive, hospitality, HR, construction & fashion. Depending on the size of your
channel, the completion of your report will take approximately 2 – 3 weeks. Our audits often include
6 – 12 month content plans (which will be developed with you and your team) as well as screenshots
and visuals to make it clear and easy for anyone who's not familiar with the intricacies of YouTube.
We focus more of the strategy side of the channel more than the, "click here" and "click there" to fix
"this and that."
We will identify:
What’s working/ not working on your channel?
What are your top 15 keywords?
How are you ranking for video on YouTube and Google?
How do you currently get viewers? How can you attract more viewers and subscribers?
What are your measurements for success?
What path do viewers take to become customers?
Based on what’s popular, what videos should you be making?
How can you sell using YouTube?
What best practices are you missing?
What else should you be measuring, apart from views?

3. www.crunchtimemedia.co.uk Tel: 0203 664 9342
We will address the areas you consider to be a priority, including:
Making YouTube a key part of your lead generation/ marketing strategy.
Scheduling & optimising your content.
Promoting videos with paid media / incentivising viewers to share and comment on social media.
Developing ideas around ‘once a year specials’, quarterly campaigns or user generated video
marketing strategies.
Exploring the viability of your ideas for a new YouTube channel/ a video website off of YouTube
Content ideas that serve to raise awareness of your brand in other ways, ie. videos that show behind-
the-scenes footage, product launches, case studies or customer success stories.
YouTube/ Video Marketing Training:
Our bespoke training programs are delivered by a YouTube certified video marketer. Following your
audit or review, we’ll devise a program around the needs of your business or organisation. Training will
involve a series of ‘one-to-one’ or group work sessions, either at your premises or online via Skype
video call, which can be recorded for your future reference.
Support material such as PowerPoint presentations/ videos will also be created to help pass on this
knowledge internally, if required.
Learn how:
 Google, YouTube and Facebook track different data points and signals from viewers to determine
how valuable each video is and how it will rank in the organic search results. Learn how to
efficiently research titles, tags, and description text that will help Google know exactly what to rank
each video for.
 To create content plans that connect with, and appeal too your audience. Prompt viewers to give
positive signals to Facebook, YouTube and Google. Create the type of content your target
customers watch, and are most likely to share.
 To identify and reach specific, highly targeted audience demographics through Facebook video ads.
 To appear/ become more engaging/ persuasive on screen.
 Track, measure, and analyse your video marketing results. To take advantage of all of Facebook/
YouTube’s features, increase your video’s discoverability and get viewers to take action. Select the
most appropriate “Call to Action” buttons – which may include; Shop Now, Book Now, Subscribe,
Learn More, Sign Up, Download, Watch More.
 To interact with your viewers and collaborate strategically with other creators.
 To build, and continually grow your community of subscribers.
 To support your content with a repeatable promotion strategy. Take each of your channels to the next
level in line with your business objectives/ metrics you want to improve.
Contact us today for more information, recent case studies or to arrange an initial consultation.