The document discusses the negative effects of excessive and manipulative advertising on consumers and content. It notes that the average person is exposed to 5,000 ads per day across various mediums. However, more recent advertising strategies like native advertising aim to strike a balance by appearing as natural content and minimizing disruption to the user experience. While ad blockers have allowed users to avoid ads, they also threaten the revenue models of many online publications. An optimal solution would involve advertising that is respectful of users and integrated thoughtfully into the overall experience.

1. Lostina
BrandedWorld
MassimoHertzer
Photo: Fred Seibert via Flickr

2. Excessive exposure to irritating ads is distorting
and manipulating consumer content.
Photo: Aftap Uzzaman via Flickr

3. The average adult is
exposed to 5,000 ads
of any kind, every day.
Photo: cosmo_71 via Flikr

4. On the surface a noticeable ad may seem
irritating and annoying at worst, but thats not
the whole story...
Photo: Eddy Van 3000 via Flickr

5. Manipulative advertisements
do their best to make viewers
feel that they are not
confident, cool, beautiful…
They try anyway they can to make you
feel insecure with what you don’t have.
Photo: t m via Flickr

6. "Advertising is the art of convincing people to
spend money on something they don't have
for something they don't need"- Will Rogers

7. The average magazine is nearly 50%
advertisements, a major loss to
consumer content and money for
viewing the same ads over and over.
Photo: Jessica Spengler via Flickr

8. it's true that paper publications can
sustain these ads and need their money
to stay in business, but online is a whole
other story...
Photo: 401 (K) 2012 via Flickr

9. Web advertising is an
annoying, irritating, turnoff.
So much so that 1/3 of readers of online
news sites will avoid sites where
advertising conflicts with content.Photo: Christian Schnettelker via Flickr

10. Luckily there
was a
"solution"...
Photo: mattwalker69 via Flickr

11. The popular
Adblocker Plus
plugin now has
300 million
downloads.
Internet users everywhere are
ridding their internet experience
of irritating advertisements.Photo: Caden Crawford via Flickr

12. Seems like a perfect world now,
right?
Except for one thing...
Photo Steven Zerwink via Flickr

13. Browsing the
internet ad
free might be
wonderful,
but now we’re
the ones
causing the
death of our
favourite
publications.
Photo: Tommaso Galli via Flickr

14. Can there only be
one extreme
to the next?
Photo: Steve Corey via Flickr

15. NO!

16. Recent advertising strategies
have begun to strike a balance
between advertising and
consumers online experience.
Photo: Hans Splinter via Flickr

17. Native advertising is a
ground-breaking array
of advertising forms that
collaborates a focus on
minimizing consumer
disruption by appearing
in stream.
Photo: Chris Potter via Flickr

18. These are ads in which the user is
actually giving permission to
communicate with.
Photo: Hardi Suputra via Flickr

19. So, we don’t want advertisements
constantly shoving products and services
at consumers.
Photo: Marcia O'Connor via Flickr

20. Manipulating our
perception of true “beauty”
or “intelligence”.
Photo: Lorando Labbe via Flickr

21. But its clear we can't live without
them.
Photo: Barbara w via Flickr

22. A well
rounded
balance that
strives for
enjoyable user
experience,
with consumer
friendly ads is
a universal
web browsing
essential.
Photo: Kevin Gill via Flickr

23. For happy,
healthy,
people
everywhere!
Photo: Barbara M. via Flickr

24. Citations
1) (2016). Lifehacker.com. Retrieved 22 October 2016, from http://lifehacker.com/5824328/how­advertising­manipulates­your­choices­and­
spending­habits­and­what­to­do­about­it (Slide 2)
2)Forbes Welcome. (2016). Forbes.com. Retrieved 22 October 2016, from http://www.forbes.com/sites/adamthierer/2012/05/13/we­all­hate­
advertising­but­we­cant­live­without­it/#323d57d4e1c7 (Slide 21)
3)Good native advertising isn’t a secret. (2016). Sciencedirect.com. Retrieved 22 October 2016, from
http://www.sciencedirect.com/science/article/pii/S0007681315000841 (Slide 15, 16, 17)
4)Log In ­ ProQuest. (2016). Search.proquest.com. Retrieved 22 October 2016, from http://search.proquest.com/docview/1692898375?
accountid=6180 (Slide 9, 11)
5)New Research Sheds Light on Daily Ad Exposures. (2014). SJ Insights, LLC. Retrieved 22 October 2016, from
https://sjinsights.net/2014/09/29/new­research­sheds­light­on­daily­ad­exposures/ (slide 3)
6)The Ad/Edit Balancing Act. (2016). AdWeek. Retrieved 22 October 2016, from http://www.adweek.com/news/press/adedit­balancing­act­
111116 (slide 7)
7)The digital media industry needs to react to ad blockers ... or else. (2016). Columbia Journalism Review. Retrieved 22 October 2016, from
http://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php (slide 13)
8)The Negative Effects of Advertising on Society. (2016). The Unbounded Spirit. Retrieved 22 October 2016, from
http://theunboundedspirit.com/advertising/ (slide 5, 6)
9)The Secrets to Effective Magazine Advertising. (2016). Business Town. Retrieved 22 October 2016, from
https://businesstown.com/articles/the­secrets­to­effective­magazine­advertising/ (slide 8)