2. In today's age media is a
permanent facet in our daily
lives, and it overlaps with
other aspects like our age,
mental health, and other
media platforms.
18. "The services of audiences
with predictable
specifications who will pay
attention in predictable
numbers and at particular
times to particular means of
communication (TV, radio,
newspapers, magazines,
billboards, and third-class
mail). As collectivities, these
audiences are commodities"
(1)