Mary is a passionate student at Full Sail University, where she is pursuing a bachelor's degree in music and entertainment. With a love for music that runs deep, Mary is also an indie artist who is dedicated to creating original music that speaks to her unique perspective and creative vision. Since childhood, Mary has been drawn to music, constantly seeking out new artists and sounds that inspire her. As she grew older, her passion for music only intensified, and she began writing and recording her own music, honing her skills as a songwriter and performer. Now, as a student at Full Sail University, Mary is learning the technical and creative skills she needs to take her music to the next level. Whether she's in the classroom, the recording studio, or on stage, Mary is always striving to improve her craft and bring her music to new audiences. With a deep commitment to her art and a strong work ethic, Mary is a rising star in the indie music scene, poised for even greater success as she continues to pursue her dreams and share her music with the world.

1. PERSONAL BRAND EXPLORATION
Mary M. Hoard
Project & Portfolio I: Week 1
MARCH, 2022

2. My ability to look in someone’s eyes and see the
soul of the being, has been an innate trait. God
gave me a discerning instinct that I use
perpetually. I was extremely shy and withdrawn
as a child, so I was able to hone in on subliminal
messaging and body language. Being a
musician grants me access to a host of
individuals. Lending my hand to build and
empower is very important to me.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Producer/Director
• Business Manager
• Talent Agent/Director
BRAND ARCHETYPE - My work
will be approached as the catalyst to
make dreams reality. This will come
by way of self-discipline to set my
goal clearly with a winning strategy
without fear.
SENIOR EXECUTIVE for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I must learn more DAWs before my initial meet up.
• I’ll be able to contact this company via LinkedIn.
• In a year I’ll be prepared to follow-up with the Audio
Engineer .
PROFILE
PICTURE
Audio Engineer @Cold Narly
Generation LLC.
Outreach Plan:
• I want to video record my theatre play production
before, initial introduction.
• Because this is a local company, I can meet in person.
• I intend to keep my timeframe open for this project.
However, within 2 years.
PROFILE
PICTURE
Arts Director @Music & Arts
Center of Columbus
Outreach Plan:
• Preparing a slide presentation of my business plan will
be done before our initial conversation.
• I’ll contact personally by telephone to establish a
rapport and gain trust.
• This timeline will be within a 2-5 yr. timeframe.
PROFILE
PICTURE
Senior Manager @Big
Machine Label Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I will start my record label with a fresh new talent as
my flagship artist and a variety of all other
performers.
‣Grow top-of-mind awareness by 10% with an
extremely heavy online marketing presence.
Six month achievable goal.
Mid Term: (2022-2032)
• In the next 5-10 years, I will have a community choir
working as a not-for-profit organization. We will be
funded by federal grants towards neighborhood
improvement.
‣Year over Year Donor/Donation Growth%.
20% growth in our two year time of
establishment.
Long Term: (2036-2056)
• To have an established publishing, multi media and
marketing firm.
‣Email conversions will rise 5%, in 6 months.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Foreign Language
SOFT
HARD
Novice
Typing Speed Adept
Creativity Expert
Leadership Adept
Mental Health
SOFT
HARD
Expert
Work Ethic Expert
Openness to Feedback Expert
Teamwork Expert

7. I will always be honest and display integrity.
My clients will provide me the vision. And I
will maintain a positive, productive and
professional work environment, by being
very firm with all negative energy and
eliminating it.
PROMISE

8. CREDENTIALS
Work Experience:
• Primary Pianist for The GMWA Male
Chorus Live Recording
• Music Director for Diamond & Gem Prod,
at The Chautauqua Institute
Education:
• 1 Year, Columbus State Community
College
• Music Business Program, B.S., Full Sail University (2025)
Volunteer Work:
• Ephphatha Outreach Food Drive
• Food Supplies and Music Production
Picture Relevant
to Your Industry
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9. COMPETITION
Rachel Jonai
Industry Experience:
• Extensive industry experience in
music production & promotion
Education:
• Presently at FullSail University
Leadership Experience:
• Lead promotion in Jaica/Jukebox
• The department leader of promo TikTok page
Skills and Proficiencies:
• Research
• Marketing
• Problem Solving
Mary M Hoard
Overall Online Presence:
• More than 400, yes the banner image was customized.
The headshot was professional. Her profile was
detailed. No published articles. She was active on other
social media pages. LinkedIn URL wasn’t customized.
• Grade: Poor, 40 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Extensive industry experience in artist
performance and music directing
Education:
• Some college @Columbus State Community College
• Presently @FullSail University
Leadership Experience:
• Over 20+ yrs as Music Director of Second Baptist
• Minister of Music of Ephphatha Outreach Ministries
Skills and Proficiencies:
• Leadership
• Public Speaking
• Creative Problem Solving
Overall Online Presence:
• Less than 100 connections, NO my banner was not
customized. Headshot was unprofessional. My profile
lacked in detail. NO published article. Activity on other
social medias are extremely limited. NO, LinkedIn URL
customization.
• Grade: Poor, 30 out of 100

10. COMPETITION
Tammy W.
Noteworthy Experience:
• Board of Directors @Arts Presenters
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Over 25 yrs in the Entertainment
Agency industry
Education:
• N/A (None found)
Skills and Proficiencies:
• Advertising/Marketing
• Sales/Fundraising
• Coordinating Events
Overall Online Presence:
• Over 500, Banner was customized. Headshot was
professional. Profile was detailed. No published articles.
Not active on social media. No.
• Grade: Poor, 30 out of 100
Industry Experience:
• Extensive industry experience in artist
performance and music directing
Education:
• Some college @Columbus State Community College
• Presently @FullSail University
Leadership Experience:
• Over 20+ yrs as Music Director of Second Baptist
• Minister of Music of Ephphatha Outreach Ministries
Skills and Proficiencies:
• Leadership, Critical Thinking
• Public Speaking
• Creative Problem Solving
Overall Online Presence:
• Less than 100 connections, NO my banner was not
customized. Headshot was unprofessional. My profile
lacked in detail. NO published article. Activity on other
social medias are extremely limited. NO, LinkedIn URL
customization.
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For [Musicians, Artists and Performers ] who [long
for an authentic and unmanufactured sound], I
provide [INSPIRED CREATIVITY, THAT
DOESN'T RELY ON THE POPULAR IDEAS]
because [AS I PROMOTE A LEADERSHIP
CULTURE, WHERE WE ENCOURAGE GROUP
GENIUS. MY COMPETITORS AREN’T LOOKING
FOR THE INDEPENDENTLY MINDED ARTIST.]
“MAGZ”, “MAGGY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Gospel Music Workshop of America
‣ July 2022, Kansas City MO
• Join Grammy Recording Academy
‣ 2022
• National Convention of Gospel Choirs & Choruses
‣ August 2022
Digital Marketing
• Primary Content: My content will be music related and I will
also play on my piano. I also want to host a health and
wellness forum for all performers and artists, around the
world.
• Primary Tools: I’ll use YouTube as my social media space.
For some channels, every week and the talk forum, every
month. Teaching lessons, Therapeutic sounds, children’s
songs and class formats.
• Website: I have not established a website, as of present.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I have sought a highly regarded performing artist in the
likeness of J. Hoard. He has multiple Grammy Awards
and he tours extensively. January 2022
Formal Education
• Music Business, Full Sail University 2025
Technical Skills
• Computer Literacy, January 2022
• Typing, January 2022
• Project Management January 2022
Soft Skills
• Critical Thinking January 2022
• Teamwork, January 2022
• Multi-Tasking January 2022

14. MARY M HOARD
You know you lack confidence. Well, what I do is empower. In fact, look at
the photo above. I produce an electric vibe that’s contagious!
Picture of
You Goes
Here

15. REFERENCES
https://www.grammy.com/
https://recordingacademy.com/membership/join
https://www.grammy.com/news/5-women-essential-to-rap-hip-
hop-mc-lyte-sylvia-robinson-cardi-b-lil-kim-tierra-whack
https://ncgccinc.org/
https://ncgccinc.org/choral-unions/
http://gospelflava.com/v2/tag/dorsey-convention/
https://gmwanational.net/
https://www.gmwanational.net/Mission.htm
https://www.gmwanational.net/Special.htm
https://www.kayeputnam.com/brand-archetype-magician/
https://www.kayeputnam.com/brand-archetype-sage/
https://brandyourself.com/online-reputation-management
https://www.onetonline.org/link/summary/27-4011.00
https://www.glassdoor.com/Job/united-states-senior-director-
hr-management-jobs-
https://www.linkedin.com/in/rachel-jonai-02b986208/