Business Design - Start your Startup

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Knowing how to design a compelling business strategy is an essential skill for any creative leader. As businesses are ecological and evolve, adaptive business design means gaining the capacity to respond to change and an aptitude for identifying and seizing opportunities. This hands-on workshop was designed to help early-stage startups and young entrepreneurs to turn your ideas into action.

Covering: Business Models, Problem-Solution Fit, Customer Profiling, Business Culture and Psychology, Customer Discovery, Case Studies, Design Strategy and more.

Business Design - Start your Startup

  1. 1. _______ CO-SOMETHING _______ PURPOSE _______ PEOPLE _______ PRODUCT _______ PROCESS WRAP + Q&A _______ CONTEXTUALIZE BIGGIE SMALLS _______ _______ AGENDA
  2. 2. LET”S GET MOVING
  3. 3. WWW.THESOCIALFABRIC.COM @SFAGENCY
  4. 4. Chess Media Group
  5. 5. DESIGN IN A VACUUM
  6. 6. A premium on ideas
  7. 7. What is your business idea? What unmet need have you identified [problem] What is the market opportunity [solution] Why are you the right person for the job? 3 minutes GO
  8. 8. PURPOSE
  9. 9. A company born out of: Happy Accident ‘John Rowe […] tripped and fell backwards, smashing his jar. Covered in honey, he feared he would not survive camping overnight in bear country. Thankfully, he did. As a result of this mishap, Rowe spent the next ten years researching a way to make pure honey in a solid form.’
  10. 10. YOUR CUSTOMER What do they believe? Who do they trust? What are they afraid of? Who do they love? What are they seeking? Who are their friends? What do they talk about? FROM SETH GODIN’S BLOG What pain do they have? What are they willing to payto rid of it?
  11. 11. Are you making people feel Are you in the business of Do you powerfully convey your Are you prepared to be
  12. 12. PEOPLE
  13. 13. PRODUCT
  14. 14. What will you NOT do?
  15. 15. PROCESS
  16. 16. SCENARIOS What makes your business tick? From clicking on the ‘Buy Now’ button on your website through to the delivery & invoicing of your product to the customer.
  17. 17. DESIGNING DEPLOYING & MANAGING BUSINESS MODELS IS MORE RELEVANT TODAY THAN AT ANY OTHER STAGE IN BUSINESS HISTORY - Rotman Management
  18. 18. BRAND EQUITY
  19. 19. CONTEXTUALIZE
  20. 20. • Is the business landscape in the country of your proposed operation a positive or a negative factor? • Is the technology your business will rely on readily available at an affordable price, do you have the resources to develop it? • Will your proposed product or service be well received in light of existing societal norms or expectations? 5 minutes GO
  21. 21. CONSIDERATIONS + Not for everyone + Scrimping on marketing + Fetish for failure + New venture vs. new product When Going Lean
  22. 22. Newly created organisation designed to grow fast and often SEARCH for a scalable business model. Permanent organisation designed to EXECUTE a repeatable and scalable business model. STARTUPS BIGGIE SMALLS what can startups and corporates learn from one other? CORPORATES
  23. 23. 1 Innovate by design not by exception 2 Champion flexibility in process and with people 7 Be more transparent in decision making 6 Balance efficiency with adaptivity 3 Take more risks and embrace uncertainty 4 Focus on purpose & passion 5 Learn to harness network effects 2 Understand the benefits of organisational design 5 Centralise only those functions that best serve the whole business 3 Learn good management practices for mitigating risk 4 Have a financial strategy & long term plan 1 Deviate from market niches & imitation 6 Don´t give up, pivot instead 7 Balance autocracy with creative leadership
  24. 24. EATING Prepped Prepped Consumed
  25. 25. • Where are you now? • Where would you like to be? • Why is your product important to your customer? • What would you like your business to be recognised as? • What do you need to do to achieve this? • What does success look like, and how will you measure it? DESIGN STRATEGY
  26. 26. FOR A COMPREHENSIVE LIST OF RESOURCES WE@THESOCIALFABRIC.COM @SFAGENCY RESOURCES E-MYTH REVISITED CHANGE BYDESIGN GOOD TO GREAT THE LEAN STARTUP THE DESIGN OF BUSINESS BUSINESS MODEL GENERATION ROTMAN MAGAZINE MAKING IDEAS HAPPEN BOOKS & MAGAZINES WEBSITES & COMPANIES THE LITTLEBOOKLET ON BUSINESS DESIGN: FROM CURIOSITY TO STRATEGY IDEO UNDERCURRENT STEVE BLANK LEAN LAUNCHPAD STANFORD D.SCHOOL ROGERMARTIN.COM LIVE | WORK ANDREWCHEN.CO BHOROWOTZ.COM BOW&ARROW
  27. 27. YOU CONTROL THE NARRATIVE
  28. 28. WWW.THESOCIALFABRIC.COM @SFAGENCY
  29. 29. THANK YOU.

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