This document outlines the work I accomplished both at Stella & Dot and Quiksilver-Roxy Europe HQ.

1. JOB EXPERIENCE

2. This document outlines the work I have accomplished within:
Stella & Dot as
• Associate Marketing Manager - Global Field Marketing
Quiksilver-Roxy Europe HQ as
• Content Marketing Manager
• Product Marketing Coordinator
• Events Coordinator
PORTFOLIO

3. I AM an...
Inspired passionate
Self-motivated
Creative
Empathetic Responsive
proactive
Collaborative SociableDiligent
Enthusiastic marketer
Team player

4. Stella & Dot is a boutique-style jewelry and accessories company reinventing the home-based business opportunity
for the modern woman through its social shopping business platform.
Stella & Dot offers its on-trend, celebrity-coveted product line exclusively through a growing network of trained inde-
pendent consultants (Stylists) across North America, the United Kingdom, Ireland, France and Germany.
Stylists earn sales commissions by selling at private in-home trunk shows and online with a best-in-class e-commerce
site and social media tie-ins.
San Bruno, California

5. Associate Manager, Global Field Marketing
MARKETING
INCENTIVES
• Lead cross-functional global
execution of marketing promo-
tions and incentives marketing
assets
• Write creative briefs and release all
campaign assets globally
• Serve as international liaison to
ensure promotions, incentives and
marketing tools are aligned globally
• Work with Product Management
and Site Operations to build and
launch new promotion functionality
• Support quarterly new line launches
to Stylists and customers
• Track and analyze results from
promotions by partnering with Fi-
nance, Email Marketing and Analy-
tics teams
STYLIST
ACQUISITION
• Manage marketing materials
and Stylist experience for quar-
terly line launches (emails, direct
marketing, social media and print
materials, etc.)
• Drive new Stylist acquisition by
creating 360° campaigns which
includes monthly sponsoring ma-
terials, site assets, email cam-
paigns, social media and affiliates
• Conduct market research by
conducting bi-weekly focus groups
and quarterly surveys to improve
Stylist marketing tools and busi-
ness supplies.
• Manage partnership with perso-
nalized marketing tools vendor
• Monitor competitors’ trai-
ning, communication and mar-
keting efforts to improve Stella
& Dot marketing campaigns

6. Associate Manager, Global Field Marketing
MARKETING INCENTIVES
• Lead cross-functional global execution of marketing promotions and incentives
• Write creative briefs and release all campaign assets globally
Promotions site assets

7. LINE LAUNCH EMAILS
• Manage marketing materials and Stylist experience for quarterly line launches (emails, direct marketing, social media and print materials, etc.)
Write creative briefs for responsive emails

8. MARKETING MATERIALS
• Create 360° campaigns which includes monthly sponsoring materials, site assets, email campaigns, social media and affiliates
Printed marketing materials and social media

9. PARTNERSHIPS
• Manage partnership with personalized marketing tools vendor
• Write creative briefs and coordinate release of final assets
• Serve as a liaison with Redstamp - online/mobile invitation platform
Personalized marketing tools and online/mobile invitations

10. Quiksilver is a diversified company that designs, produces and distributes branded apparel, footwear, accessories and
related products.
Its products are sold in over 90 countries in a range of distribution channels, including surf shops, skateboard shops,
snowboard shops, its concept stores, other specialty stores and select department stores.
The Company has three operating segments consisting of the Americas, Europe and Asia/Pacific, each of which sells a
range of its products.
The Company’s Quiksilver brand represents the boardriding lifestyle, which includes not only surfing, but also skate-
boarding and snowboarding. It includes shirts, walkshorts, t-shirts, fleece, pants, jackets, snowboardwear, footwear,
hats, backpacks, wetsuits, watches, eyewear and other accessories. Quiksilver’s market includes men, women, boys,
toddlers and infants.
The Company’s Roxy brand is for young women and also include girls, with the Teenie Wahine and Roxy Girl brands,
and infants. Roxy includes a range of sportswear, swimwear, footwear, backpacks, snowboardwear, snowboards,
bedroom furnishings and other accessories.
Europe HQ
St Jean de Luz, France

11. MARKETING
ASSETS
DIGITAL
MARKETING PHOTOSHOOTS OTHER
• Define marketing & product web
calendar (visuals for web carous-
sels)
• Prepare creative briefs for carous-
sel banners for EU website
• Define product stories & create
lookbooks
• In conjonction with digital team,
create content for social media
networks & Roxy Blog
• Organize regional lifestyle photos-
hoots (logistics, product brief and
budget management)
• Organize studio photoshoots (for
E-store, including Woman, Kids &
Limited Editions) and manage bud-
get
• Coordinate special projects with
Roxy US team (LTSSYF)
• Participate in marketing research
(brand awareness, consumer pro-
file, end-consumer, product
performance)
• Define calendar of deliverables
• In conjonction with
Roxy US team and
graphic designers, create 360°
Campaign Decks for Europe
• In conjonction with related teams,
participate in Go-to-market strategic
plans for specific campaingn launch
(outerwear)
• Sales meetings : prepare product
brief presentations per category
• Present marketing plans to sales
force
• Participate to marketing launch of
a new product line Roxy Outdoor
Fitness. Organize onsite activities
and marketing assets
Content Marketing Manager

12. MARKETING ASSETS
• In conjonction with product managers, organize product presentations content
• Organize studio photoshoot for silhouettes and product flat images
• Prepare content and creative briefs for product presentations
• Liaise with graphic artists to finalize all documents
SS 2014SS 2014
COLOr paLET
sprINg summEr 14
INspIraTION
spriNg summer coLor paLet is BrigHt aND saturateD offset BY pusHeD Back pasteLs WHicH
aDD DeptH aND DimeNsioN.
sMAll ACCEssORiEs
insPiRAtiOn
sPRing sUMMER 14
TEENIE wahINE & BaBy
INspIraTION
• Aquarelle and pastel colors
• Summer illustrations
• Messages and ethnic let-
ters
• Floral micro prints
• Ethnic pattern
Teenie Wahine / Baby
sprINg summEr 14
Content & creative brief for product presentations for Sales Meetings

13. MARKETING ASSETS
• In conjonction with Roxy US team and graphic designers, create 360° Campaign Decks for Europe
• Prepare campaign visuals for vertical retail and wholesale windows, instore visuals, web banners, category banners, social media visuals

14. PRODUCT LAUNCH
• Organize launch of the new Roxy Outdoor Fitness line during the ROXY PRO
• The ROXY PRO is the Women’s World Surfing Championship in Biarritz - France
• 40 000 visitors
• 8 000 spectators at the Roxy Pro Concert
• A surf contest with activities for public
• During this event, Roxy launched its new Roxy Outdoor Fitness line

15. PRODUCT LAUNCH
• In conjonction with creative team, organize the marketing launch of a new product line
• Prepare marketing assets (catalogue for public)
• Responsible for organizing sports activities for public (Yoga, SUP, SUP Yoga)
• Managed a team of 6 people
• Coordinate lifestyle photoshoot
• Define and produce promotional giveaways
(pouch, socks, yoga mats, wrist bands, ipod pouch, towels)
ACTIVITIES
• YOGA
• STAND UP PADDLE
• STAND UP PADDLE YOGA
• BIARROSE (5,2 Km Run)
ON SITE ATTENDANCE
• 40 000 visitors
• 8 000 spectators at the ROXY PRO Concert
ROXYLIVE.COM VIEWERS
• 418 365 unique visitors (vs 82 000 in 2012)
• 96.1% New visitors
ROXY OUTDOOR FITNESS GAME
• 29,73 % votes for Running
• 29,2 % votes for SUP
• 23,2 % votes for Climbing
• 17,87% votes for Yoga
Yoga
Stand Up Paddle Yoga
Stand Up Paddle
Biarrose Run
Watch the Roxy Outdoor Fitness Video : http://www.youtube.com/watch?v=D-tcdn69uLs

16. PRODUCT LAUNCH
• Define and produce promotional giveaways for the launch
of Roxy Outdoor Fitness
(pouch, socks, yoga mats, wrist bands, ipod pouch, towels)
• Manage budget & production
Ipod armband Wristband
Towel
Yoga Mats
Pouch
Socks

17. DIGITAL MARKETING
• Define marketing & product web calendar
(in conjonction with digital team, define strategy, layout of the website
• Create content for each season, i.e. fitting room, hot trends, marketing stories, product
highlights, etc...)
• Prepare creative briefs for EU website banners
• Define product stories & create lookbooks
• In conjonction with digital team, create content for social media networks & Roxy Blog
Product content & creative brief for website banners

18. DIGITAL MARKETING
• Create lookbooks for limited edition collections
• Prepare creative briefs and inspirations
• Compare and analyze sales performance in retail and e-store
Retail & Ecommerce limited edition collection

19. DIGITAL MARKETING
• Prepare creative briefs and inspirations for Holiday collections
• Organize studio photoshoot and merchandising
Merchandising & Photo Studio shoots

20. DIGITAL MARKETING
• Create content for Roxy Europe Pinterest boards
• Prepare creative briefs and inspirations

21. DIGITAL MARKETING
• Create content for Roxy Instagram
• Prepare creative briefs and inspirations for marketing actions

22. DIGITAL MARKETING
• Create content for Roxy Europe Facebook
• Prepare creative briefs and inspirations
• Compare and analyze views

23. DIGITAL MARKETING
• Participate in the creation of content for Roxy Twitter account

24. DIGITAL MARKETING
• Create content for ROXY BLOG
• Define blog posts with Emilie Layla Lovaine,
Let the Sea Set you Free, European Winner
• Prepare creative briefs for graphic artist
BLOG POSTS
Emilie Layla Lovaine
Male Monday
Tunes Tuesday
Woman Wednesday
Tip Thursday
Food Friday
Street Saturday
Sleepy Sunday

25. DIGITAL MARKETING
• Create content for Roxy.com with Emilie Layla Lovaine
• Emilie’s Pick - every 2 weeks, Emilie Layla Lovaine presents her favorite pieces
• Define creative brief for Emilie’s pick (create picto & graphic identity for a seasonal consistency)
• Organize a photoshoot with Emilie during the Quiksilver Pro France
• Follow up on sales performance and social media of each Emilie’s pick visuals

26. Campaign photoshoot
FW 12-13 - Apparel
Barcelona Spain
Lineguide photoshoot
SS13 - Swimwear
Ibiza Spain
Lineguide photoshoot
FW13-14 Outerwear
New Zealand
Pick Shots
SS13 Swim & Apparel
Hawaii
PHOTOSHOOTS
• Organize regional lifestyle photoshoots
• Organize logistics, coordinate production teams and product briefs
• Manage regional photoshoot budgets
• Participate to global outerwear photoshoot
(responsible for EU product brief) and team coordination

27. PHOTOSHOOTS
• Organize regional studio photoshoots
• Prepare product briefs, manage budget & logistics
Roxy Girl Roxy Teenie Wahine
Denim Fit guide

28. Product & Promotion Marketing Coordinator
PRODUCT
DEVELOPMENT
BRAND
PROMOTION
• Coordinate music section
• Organize events concerts
• Coordinate music licensing
(in conjonction with legal depart-
ment, follow-up contracts and music
usage)
• Participate in organizing the launch
of a music album for QSW ambas-
sador
• Coordinate the development of limited edition col-
lections both for Quiksilver & Roxy
• Prepare product briefs, define line plan, coordinate
sample development, consolidate buyings, manage
budget & logistics, organize promotional plan
• Distribution network : Retail & E-store
• Develop Quiksilver & Roxy accessories for
Apple devices (Iphone, Ipad, Macbook cases)
• Participate in organizing sales meetings

29. PRODUCT DEVELOPMENT
• Coordinate the development of limited editions
• 8 collections per year both for Quiksilver & Roxy
• Prepare product briefs, define line plan, coordinate sample development and
production with buying teams, consolidate buyings, manage budget & logistics,
organize promotional plan
• Distribution network : Retail & E-store
Roxy Pro limited edition collection

30. PRODUCT DEVELOPMENT
• Organize promotional plans of limited edition collections
(event public program, roxy.com, instore Pop)
• Coordinate product photoshoots
Roxy Pro Public Program Page

31. PRODUCT DEVELOPMENT
• Coordinate the development of licenced products
• Apple device accessories (Iphone, Ipad, Laptop cases)
• Prepare product brief development, coordinate sample development,
buyings and analyze sales performance
• Distribution network : Retail, phone houses accross Europe

32. PLANNING & ORGANIZATION
• In conjonction with events manager, organize surf, snowboard, skateboard contests
accross Europe
• Manage a team of 6-10 people
• Events : Roxy Jam, Roxy Chicken Jam, Quiksilver King of the Groms, Quiksilver Pro
France, Quiksilver Bowlriders, Tony Hawk Show, etc...
• Responsible for producing all communication tools
(poster, flyers, public program, stickers, wrist bands, etc...)
• Prepare creative briefs and coordinate production
• Coordinate production of event site decoration
• Organize sports & music activities, entertainment
• Responsible for housing & catering, events products
• Manage budget (total allocated budget accross all events : 1,5 M€)
Quiksilver Pro Artwork
Tony Hawk Show Artwork
Roxy Jam artwork
Events Coordinator

33. WOMEN’S EVENTS (Surf & Snowboard contests)
• Responsible for producing all communication tools
(poster, flyers, public program, stickers, wrist bands, etc...)
• Prepare creative briefs and coordinate production
• Coordinate production of event site decoration
• Organize sports & music activities, entertainment
• Responsible for housing & catering, events products
• Manage budget
Event Artwork
Event site banners & visuals
Stickers, accreditations

34. Scoreboard
Public program
Wrist bands
Event Artwork
Event merchandising
MEN’S EVENTS (Surf, Snowboard & Skateboard contests)
• Responsible for producing all communication tools
(poster, flyers, public program, stickers, wrist bands, etc...)
• Prepare creative briefs and coordinate production
• Coordinate production of event site decoration
• Organize sports & music activities, entertainment
• Responsible for housing & catering, events products
• Manage budget

35. TRADE SHOWS
• Organize Quiksilver & Roxy brand presence at Trade Shows
(Ispo Munich & Bread&Butter Barcelona)
• In conjonction with event manager, coordinate design and construction of each booth
(visuals, decoration, on booth activities)
• Liaise with and supervise contractors
• Manage budget
ISPO Munich Booth layout - 476 square meter

36. • Enthusiastic individual
• Roll-up-your-sleeves attitude
• Self-motivated
• Flexible
• Team player
• Excellent communication & inter-
personal skills
• «Always on» mentality
• Great sense of humour
• Microsoft & Mac Plateforms
• Word, Excel, Powerpoint, Key-
note
• Adobe Illustrator, Indesign, Bridge
• Adobe Photoshoot (learning
process)
• Adobe Analytics
• Fluent in FRENCH
(mother tongue)
• Fluent in ENGLISH
• Conversational ITALIAN
• Passion for sports (golf Hcp 0,
running, fitness, longboarding)
• Cooking and culinary experiences
• Loves pinning
• Always up for a good laugh
• Good understanding of European
market
• Ability to liaise with Europe and
other regions
• 10 year experience in marketing
• Recently completed a Masters
Degree while working for Roxy
• Studied and lived in San Fran-
cisco for 3 years (BA in Politics)
• Problem solver
• Working in a fast-paced environ-
ment
• International & multicultural pers-
pective
• Result driven team player
• Attention to detail
• Creative
• Efficient
• Working under tight deadlines
• Organizational & analytical skills
• Creation of seasonal marketing
assets including digital platforms
• Creative briefs
• Campaign launch
• Organization of lifestyle & studio
photoshoots
• Product development (Textile)
• Budget management
• Go-to-market strategic plans
• Marketing studies
QUALITIES INTERESTS
COMPUTER SKILLS LANGUAGES INTERPERSONALADDED VALUE
STRENGTHS SKILLS
PROFILE & SKILLS
http://about.me/emiliearnaud
• Brand management
• Digital marketing
• Community Management
• Campaign launch
• Go-to-market strategies
• Marketing studies
• Project Management

37. Thank you for your attention
San Francisco, CA
Tel : 415.481.5224
Email : emiliesarnaud@gmail.com
Skype : emarnaud
about.me/emiliearnaud