Harvard Social Enterprise Law Association (SELA) hosted Marquis Cabrera, who presented on how to build a social enterprise. In addition, he helped members of the audience to concept and build a social enterprise in real-time for the purpose of illustrating, sharing his thought process.
1. Harvard Social Enterprise
Law Association Workshop:
HOW TO BUILD A SOCIAL ENTERPRISE?
By: Marquis Cabrera
October 21, 2015
WCC 3007 6-8pm
2. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 2
3. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 3
4. Background
4
Age Out of
Foster Care
22,000
Received
College
Degrees
3%
Prison Population
was in foster care
40%
Homeless, Jail, or
Dead by 19 yrs old
60%
Spent on Adoption and Child Welfare
~14B
Foster Care Statistics:
21. Step 2 - Impact
21
How many people adopted product? How
many people’s problems did we fix with our
offering? Who is our offering helping? How
and to what degree?
Test
Build MVP
Retest
Learn, Build, or Pivot
Hypothesis
22. Offering
Who is going to buy what you are selling?
Step 3 - Brand
Manufacture Grassroots
22
What can you sell? Your business, impact, brand?
23. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 23
26. Business - What you do and why?
Foster Skills - Case Study
26
27. Impact - How much value do you create and for who?
Foster Skills - Case Study
27
100+ Ideas
Submitted To
Prototype
From Foster
Parents,
Foster Kids,
and Public. 8000+ Foster
Handbooks
Disseminated.
MyHome has
been viewed
2000+ times.
Worked with 500+
kids and conducted
100+ How To’s and
helped 17 gain jobs.
Wrote and advocated for
3 bills in the legislature.
28. Brand - Who champions you and are they credible?
28
Foster Skills - Case Study