How to use content to qualify the right customers? A case study presented at Infopresse Marketing Day

2. How to use content
to qualify customers
and drive sales?

3. RetentionAcquisition
Content
Transactions

4. Content
Defining the editorial line

5. Entrepreneurship
Creativity
Good energy
Well being
Editorial line

6. Targeting Creativity hotbeds

7. The Makers platform

9. LNDMRK & Festival MURAL
Example :

10. Tuyaux & Co
Example :

11. Barbers at l’Atelier Frank & Oak
Example :

12. Content attracts
and qualify the right
customers.

13. Acquisition
& amplification

14. Content is
not king.

15. Community leverage

16. Native Content Facebook Ads

17. Media Buy and messages

18. Partnerships Direct Mailing

19. Retention
& retargating

20. Email gating for new visitors

21. Facebook Contest

22. Retargeting with AdRoll
Makers
Content Promotions
Website & Facebook

23. Weekly newsletter
Inspiring stories tied to offers

24. Follow up with the Makers
and community spirit

25. Transactional
& CRM

26. Platforms and
operational logistics
Paiements
Platforms Warehouse
Shipping

27. Plateforme Shopify
et service à la clientèle
Shopify apps
and tools used

28. Personalised offers
in newsletter
Contextual offers
on Facebook

29. Subscription model and
recurring orders for B2B
Mailing + Ads
Landing pages
Conversion

30. Drive to store coupons
to trigger a first try

31. Results

32. Website traffic
New wesite

33. Ventes en ligneOnline sales
New wesite

34. Réseaux SociauxSocial engagement
New wesite

35. Potential collaborations
Easier to reach out to Makers
Community belonging
Soft power increase

36. To be continued...

37. Thank you!
Maybejefflee.comGuruenergy.com
Alex de Billy Jeff Lee