In this presentation, we will explore how ChatGPT can assist PPC (Pay-Per-Click) marketers in optimizing their campaigns and achieving better results.  View more to explore some examples and case study.

1. An award-winning Digital Marketing Agency
ChatGPT for
PPC Marketers
2023

2. How To Use ChatGPT With
Google Ads PPC?

3. What is ChatGPT?
• ChatGPT is a language model trained by OpenAI.
• It can communicate with humans in a natural and
engaging manner.
• It can customize its language and style to match
the preferences.
• Acts as a virtual assistant in tasks such as
scheduling, reminders, and recommendations.

4. How to use ChatGPT
with Google Ads
PPC?
Process

5. ChatGPT Use Cases for a PPC Marketers:
Business Understanding
Finding Target Audience
Competitor Analysis
Creating Buyer Persona
Keyword Research
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Campaign Creation
Producing A/B test Search Ads
Finding Out Negative Keyword List
Website Speed Improvements
Budget Request Mails
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6. The Power of Prompts
Better
Prompt
Great
Prompt
Poor
Prompt
Prompt
Category
What is a
Prompt?
In ChatGPT, a prompt refers to the user's input that initiates a
conversation with the language model. When a user starts a
chat session with ChatGPT, they enter a message or question
into the chatbox, which serves as the prompt.

7. 1. Poor Prompt
Generic and lacks any
substance
Example

8. 2. Better Prompt
More descriptive than
before, but the length
needs to be defined

9. 3. Great Prompt
BUSINESS
UNDERSTANDING

10. 3. Great Prompt
FINDING THE TARGET
AUDIENCE

11. 3. Great Prompt Prompt 1
Result 1
COMPETITOR
ANALYSIS

12. 3. Great Prompt
Rephrased
Prompt 1
Result 2
**Competitor
website data is
not 100% right.
We need to cross
check before
sharing to client.
COMPETITOR
ANALYSIS

13. 3. Great Prompt
Prompt 1 :
For PPC marketing, Create a buyer persona for my business that provides
Background check, FBI & BCI check, Fingerprinting services which is based
in Ohio, my website is "https://www.1stchoicefingerprints.org/
The Results:
Provided Sample Buyer Persona, with their demographics
•Background
•Persona’s Goal
•Challenges
•How Our Business can help
•Messaging
CREATING
A BUYER PERSONA

14. 3. Great Prompt
KEYWORD
RESEARCH

15. 3. Great Prompt
PRODUCING A/B TEST
FOR SEARCH ADS
Prompt 1:
Services : Background Check Services, 1st Choice Fingerprinting offers a
quick, easy and secure way to perform Ohio BCI background checks, FBI
Background Checks using electronic fingerprinting. Website is
"https://www.1stchoicefingerprints.org/"
Create 2 different Responsive Search Ad for my services above
create 7 headlines with not more than 30 characters
create 3 description with not more than 90 characters
Prompt 2:
Create two different Google Ads in an RSA format (using 7 headlines and
3 descriptions) for an A/B test for
“https://www.1stchoicefingerprints.org/.”

16. 3. Great Prompt
SUGGESTIONS FOR
CAMPAIGN CREATION
Prompt :
Services : Background Check Services, 1st Choice Fingerprinting offers a
quick, easy and secure way to perform Ohio BCI background checks, FBI
Background Checks using electronic fingerprinting. Website is
"https://www.1stchoicefingerprints.org/"
Create 2 different Google Ads Campaign for my service above
Each campaign should contain 2 adgroup with a theme
Each adgroup should contain 7 keywords.
Keyword should be unique and in good search volume
The output should be in this format :
Campaign
Adgroup
keyword

17. 3. Great Prompt
NEGATIVE
KEYWORDS LIST

18. 3. Great Prompt
WEBSITE SPEED
IMPROVEMENT SUGGESTIONS
Prompt :
“This is my website - https://www.1stchoicefingerprints.org/
I need my website audit to improve my website loading speed”

19. Limitations of
ChatGPT
Process

20. Here are the some of the limitations:
Inaccurate Data: The nuances of different advertising platforms, limits its ability to provide accurate
and specific advice to marketers.
No Insights and Recommendations: Due to it’s inability to analyze the data.
Irrelevant Responses: It may not always fully understand the context of a conversation.
Lack of Human Touch: It can only provide automated responses to PPC marketing queries, it cannot
give personalized advice that can come from working with a dedicated PPC marketing expert.
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21. Contact us
+91-6232666591
info@evendigit.com
+91 731 497 2583
Indore
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C21 Mall, A B Road Indore(M. P.) - 452001
Bhopal
E8/113,Doorsanchar Colony,
Gulmohar. Bhopal (M. P.)- 462039
Gurugram
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Sec-21, Old Delhi Road, Gurugram,Haryana
- 122001
www.evendigit.com