3. #ShopifyMeetup
WhoisAttendingthisShopifyMeetup?
Over 200 people on the guest list.
19%
3%
12%
63%
3% I am a freelance or agency
professional working with
clients
I am an app developer
I am thinking of starting a
business on Shopify
I currently have a store on
Shopify
No answer
4. #ShopifyMeetup
AbouttheHosts
Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and
Shopify Plus sites on all facets of their digital marketing, including Google AdWords,
SEO, Pay Per Click, Social Media and more.
5. #ShopifyMeetup
AbouttheEventSponsor
Creatively Squared connects brands with talented creatives to produce
original, authentic visual content. Their system carefully aligns visual
aesthetics, capabilities and core values to find the perfect creative talent
for your brand.
17,000+ creatives | From 130+ countries | Producing content in 7
countries
Find out more: www.creativelysquared.com
6. #ShopifyMeetup
AbouttheDrinksSponsor
dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve
been empowering global marketers with the tools and services that make it easy to get
outstanding results.
150+ countries use dotmailer, with 70,000+ customers and 200+ employees.
Find out more: www.dotmailer.com
7. #ShopifyMeetup
AbouttheDrinksSponsor
zipPay allows your customers to buy now and pay later on their own terms. By adding
their love it, have it, pay later messaging in your customer journey, including product
pages, you'll see on average, an increase in conversion of 20% and increased order size
of 35%.
Empower your customers with an "always interest free digital wallet" today by offering zip
at checkout online and instore.
Find out more: www.zippay.com.au
44. The 80/20 Rule - Keep Things Simple – Don’t Over Complicate
Recognise What You Are Good At and What You Aren’t
Don’t Try and Be Everything to Everyone
Set Yourself Some Goals and Targets and Measure Them
Sales Targets
Repeat Shoppers
Data Base
Social Media Following
45. Starting Off
Don’t Expect to Much to Start
You Will Need To Invest Today to Build a Business for the
Future
Pay As You Go
Understand What Gross Profit Margin You Will Need to Build
a Sustainable and Profitable Business
46. Gross Profit Margin is Different to Mark Up
Buy for $10 and sell $25
The Gross Profit Margin Calculation
10 divided by 25 = .40
100 minus 40 = 60% Gross Profit Margin
You Will Most Likely Need an Average 50% Gross Margin Across
Your Range
54. Before considering a loyalty program and your membership tiers, you must
consider why someone would join it in the first place, right?
A few questions to ask yourself:
● What’s the benefit?
● What emotions are you stimulating?
● What motivates people to sign up?
● How much effort will signing up for your loyalty program take?
This requires a bit of digging and really knowing your customers; specifically
knowing what motivates them.
“Why Should Someone Join My Loyalty
Program?”
55. If something is easy to do, even
with low motivation, it doesn’t
take much for someone to take
action.
56. Keep track of customer preferences
to build a loyalty program they’ll
adore and in turn, tell their tribes
about.”
57. 1. Keep detailed records on your customers.
2. Take action on what you know about them.
With Shopify’s Customer Accounts, you keep your own “index cards” — an
individual record of each customer — along with their:
● Shipping Preferences
● Birthday
● Lifetime Value
● Order History
Understanding commonalities between your most frequent / highest spending
customers will prove a valuable source of information to help shape your program.
“What kind of preferences and info?”
60. Referral Bonuses
When loyal customers are really into your
brand, there’s a strong likelihood they’ve
already talked about you with the people
closest to them.
Easy Input
Highlight
Value
61. Gamify the
Customer
Experience
92% of consumers describe their loyalty
participation as either ‘fun’, or ‘economical’.
● Buy a product - earn points
● Leave a review - earn points
● Create an account - earn points
● Read content - earn points
● Follow a social channel - earn points
66. #ShopifyMeetup
StayinTouch!
To stay in the loop for future Brisbane Shopify Meetup events, you can:
o Join the “Brisbane Shopify Meetup” group on Meetup.com
o Follow the Reload Media twitter account @reload_media
o If you registered for tonight, we’ll email you when the next one is on.
Our next event will be on Thursday 26th July 2018.
