Super Bowl Ads - The Digital Game Within the Game (Within the Game)
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Super Bowl advertising is often called "the game within the game." Within that, there's now a digital game that plays out before, during and after.
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Super Bowl Advertising and the Games Within the Game
A look into why companies do Super Bowl ads, some standout historical ones, and the digital marketing that surrounds the pre-, during-, and post-game ads of the present.
Sorry, but for copyright reasons we do not allow the content o.docx
Sorry, but for copyright reasons we do not allow the content of this site to be printed.
All rights reserved. No part of the content on this site may be reproduced, printed, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written
permission of Kaplan Publishing.
Page 1 of 1
2/11/2015http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Expected%20...
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about.
Super Bowl XLIX: By The Numbers
With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete.
For marketers, that means the numbers are in.
With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history.
115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.
A Challenger Appears: Gaming as Social Media
Social Media Week Los Angeles 2018 presentation on the convergence of gaming and social media and its role as the future of entertainment.
33l OCTOBER 2007 l International Journal of Sports Marketing &.docx
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about the specific ads, but about the
social dimension of the event – the parties, gatherings
and betting – which made it a shared national
experience. The game and its ancillary festivities
constitute Super Bowl Sunday, which over the years
has become likened to an unofficial American national
holiday. This case study describes the marketing and
social environment encompassing the Super Bowl
sporting event, and addresses its metamorphosis over
the years, which has helped.
The Rise of The Digital Fan
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
Super bowl vs Olympic Games
The Super Bowl and 2014 Sochi Winter Olympics will take place only days apart. Last year's Super Bowl had over 108.5 million viewers, generating $1.85 billion in ad sales over the past decade from over 130 companies. The 2012 London Summer Olympics had 219.4 million American viewers over its 5,535 hours of coverage. Both events generated many tweets, with the Super Bowl getting 24.1 million and the London Olympics over 150 million. The question is which brand, the Super Bowl or the Olympics, has stronger brand metrics and is ultimately more preferred according to the Brand Asset Valuance Consultants data.
lemonvitamins
The document discusses different generations in the workforce and an incentive platform for rewarding employees. It notes that there are currently four generations co-existing in the workforce for the first time, with each generation having distinct life influences, work tendencies, values, and behaviors. The incentive platform proposes rewarding employees with over 30 million digital products that can be downloaded, including ebooks, music, movies, games, travel booking, and mobile recharging in over 12 languages without logistics. The platform aims to integrate seamlessly into companies' existing portals with personalized branding.
Recommended
Super Bowl Advertising and the Games Within the Game
A look into why companies do Super Bowl ads, some standout historical ones, and the digital marketing that surrounds the pre-, during-, and post-game ads of the present.
Sorry, but for copyright reasons we do not allow the content o.docx
Sorry, but for copyright reasons we do not allow the content of this site to be printed.
All rights reserved. No part of the content on this site may be reproduced, printed, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written
permission of Kaplan Publishing.
Page 1 of 1
2/11/2015http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Expected%20...
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about.
Super Bowl XLIX: By The Numbers
With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete.
For marketers, that means the numbers are in.
With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history.
115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.
A Challenger Appears: Gaming as Social Media
Social Media Week Los Angeles 2018 presentation on the convergence of gaming and social media and its role as the future of entertainment.
33l OCTOBER 2007 l International Journal of Sports Marketing &.docx
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about the specific ads, but about the
social dimension of the event – the parties, gatherings
and betting – which made it a shared national
experience. The game and its ancillary festivities
constitute Super Bowl Sunday, which over the years
has become likened to an unofficial American national
holiday. This case study describes the marketing and
social environment encompassing the Super Bowl
sporting event, and addresses its metamorphosis over
the years, which has helped.
The Rise of The Digital Fan
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
Super bowl vs Olympic Games
The Super Bowl and 2014 Sochi Winter Olympics will take place only days apart. Last year's Super Bowl had over 108.5 million viewers, generating $1.85 billion in ad sales over the past decade from over 130 companies. The 2012 London Summer Olympics had 219.4 million American viewers over its 5,535 hours of coverage. Both events generated many tweets, with the Super Bowl getting 24.1 million and the London Olympics over 150 million. The question is which brand, the Super Bowl or the Olympics, has stronger brand metrics and is ultimately more preferred according to the Brand Asset Valuance Consultants data.
lemonvitamins
The document discusses different generations in the workforce and an incentive platform for rewarding employees. It notes that there are currently four generations co-existing in the workforce for the first time, with each generation having distinct life influences, work tendencies, values, and behaviors. The incentive platform proposes rewarding employees with over 30 million digital products that can be downloaded, including ebooks, music, movies, games, travel booking, and mobile recharging in over 12 languages without logistics. The platform aims to integrate seamlessly into companies' existing portals with personalized branding.
Facts Behind the 2016 Super Bowl Ads
A dynamic professional sports marketer, Ray Katz has served in various executive positions in leading companies such as The Leverage Agency, Source1 Sports, Optimum Sports, and NFL Properties Inc. Having been featured in various media outlets, Ray Katz recently appeared on Bloomberg’s “Street Smart” segment to discuss Super Bowl ads.
Haiti filmproposalfinal nx_powerlite_
This document outlines a proposal to create a documentary film about the journey of Haiti's homeless football team to the 2011 Homeless World Cup in Paris. The film would follow the team from Haiti and highlight the personal stories of the players to show how the tournament changes lives. If sponsored, the film would be distributed through film festivals and streaming services to promote the Homeless World Cup and the positive impact it has on participants. The proposal provides details on distribution plans, film style, the production team, and goals of telling personal stories and legacy of the event.
A Focus on the World Cup and OOH
The World Cup takes place in Brazil from 12th June- 13th July 2014 and will be a key event for a range of advertisers, the football enthusiast, and the majority of the nation.
Along with the official sponsors and partners, other advertisers can also benefit from one of the world’s major sporting events, and all the excitement and attention that surrounds it.
This document details how Out-of-Home, as a broadcast medium, complements World Cup TV coverage, taps into the mood of the nation and social buzz, and capitalises on the change in consumer behaviour associated with the World Cup.
Data Visualisation23Data Visualisation.docx
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea.
Data Visualisation23Data Visualisation.docx
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea.
Data Visualisation23Data Visualisation.docx
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea.
Data Visualisation23Data Visualisation
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea ...
OMD World Cup Wrap Up
OMD Social Intelligence & Tubular wrap up report covering the social video insights from the World Cup.
2014 World Cup Social Media Advertising Guide
Netting 3.2 billion viewers during the 2010 games, the World Cup is the most widely viewed sporting event in existence.
While all eyes will soon be upon Brazil, that's not all they'll be focused on. Social media and TV use continue to converge, as more people are active on the second screen now than ever before. This is especially true for televised sporting events. According to a recent study, people watching sports are 30% more likely to use social media while tuning in than other socially connected TV viewers.
What does this mean for World Cup advertisers? A huge opportunity to score with Facebook and Twitter. To help advertisers set up their social strategy, we've compiled a free guide that breaks down who's going to be tuning into the games this year, and how to best reach them.
Guide to the explosive growth of sport in china 2016
The document discusses the explosive growth of sports in China across 5 key areas:
1) Digital platforms like WeChat and Weibo are hugely popular among sports fans in China and are innovating features like live streaming.
2) Paywalls for premium sports content on IPTV platforms are becoming established with fans increasingly willing to pay for subscriptions.
3) Billions of dollars have been invested in domestic sports through government initiatives and private funds, as well as in overseas clubs and leagues.
4) The Chinese Super League has seen rapid growth and is outspending foreign leagues on transfers, while working to expand its international reach.
5) Chinese fans take great national pride in their domestic teams and athletes
TV.pptx
1) Television has had a huge financial impact on sports, driving up the cost of broadcasting rights tremendously since the BBC paid £15,000 for the 1948 Olympics rights.
2) American television networks alone spend around $20 billion annually on sports rights, with deals for events like the Super Bowl costing billions.
3) This influx of money has changed sports by making top athletes among the highest paid entertainers and influencing decisions about league structures and schedules to maximize television exposure and revenue.
Mrg 2010 paper km web version
The document discusses the global audience and impact of the 2010 FIFA World Cup. Some key points:
1) The World Cup is the #1 ranked TV sport worldwide, drawing large audiences across countries like the UK, South Africa, Spain, and Netherlands.
2) Younger audiences especially engaged with the tournament through online streaming and social media, indicating growth in digital consumption of sports.
3) Major brands saw opportunities through sponsorship but had to be consistent, relevant and tactical to gain benefits in crowded markets during the high-interest event.
Danielle james leon
The document discusses events from 2011 and predictions for 2012 related to the Super Bowl. In 2011, the Green Bay Packers won Super Bowl XLV which had the largest television viewership ever with 163 million people tuning in. It also discusses the 2011 Volkswagen "The Force" Super Bowl commercial which received nearly 50 million views. For 2012, it predicts that over 100 million people in the US alone will watch the game live and that all 70 commercial spots costing an average of $3.5 million each have been sold, totaling around $250 million in ad revenue. It also notes that the Super Bowl will have its first social media command center to monitor online activity.
Social Media Entertainment709-76524_Cunningham_1P_R2.indd .docx
Social Media Entertainment
709-76524_Cunningham_1P_R2.indd 1 10/03/18 3:35 PM
P O S T M I L L E N N I A L P O P
General Editors: Karen Tongson and Henry Jenkins
Puro Arte: Filipinos on the Stages of
Empire
Lucy Mae San Pablo Burns
Spreadable Media: Creating Value and
Meaning in a Networked Culture
Henry Jenkins, Sam Ford, and Joshua
Green
Media Franchising: Creative License
and Collaboration in the Culture
Industries
Derek Johnson
Your Ad Here: The Cool Sell of
Guerrilla Marketing
Michael Serazio
Looking for Leroy: Illegible Black
Masculinities
Mark Anthony Neal
From Bombay to Bollywood: The
Making of a Global Media Industry
Aswin Punathambekar
A Race So Different: Performance and
Law in Asian America
Joshua Takano Chambers- Letson
Surveillance Cinema
By Catherine Zimmer
Modernity’s Ear: Listening to Race and
Gender in World Music
Roshanak Kheshti
The New Mutants: Superheroes and
the Radical Imagination of American
Comics
Ramzi Fawaz
Restricted Access: Media, Disability,
and the Politics of Participation
Elizabeth Ellcessor
The Sonic Color- line: Race and the
Cultural Politics of Listening
Jennifer Lynn Stoever
Diversión: Play and Popular Culture in
Cuban America
Albert Sergio Laguna
Antisocial Media: Anxious Labor in
the Digital Economy
Greg Goldberg
Open TV: Innovation beyond
Hollywood and the Rise of Web
Television
Aymar Jean Christian
Missing More Than Meets the Eye:
Special Effects and the Fantastic
Transmedia Franchise
Bob Rehak
Playing to the Crowd: Musicians,
Audiences, and the Intimate Work of
Connection
Nancy K. Baym
Old Futures: Speculative Fiction and
Queer Possibility
Alexis Lothian
Dislike, Hate, and Anti- Fandom in the
Digital Age
Edited by Melissa A. Click
Social Media Entertainment: The New
Intersection of Hollywood and Silicon
Valley
Stuart Cunningham and David Craig
709-76524_Cunningham_1P_R2.indd 2 10/03/18 3:35 PM
Social Media Entertainment
The New Intersection of Hollywood
and Silicon Valley
Stuart Cunningham and David Craig
N E W Y O R K U N I V E R S I T Y P R E S S
New York
709-76524_Cunningham_1P_R2.indd 3 10/03/18 3:35 PM
N E W Y O R K U N I V E R S I T Y P R E S S
New York
www.nyupress.org
© 2019 by New York University
All rights reserved
References to Internet websites (URLs) were accurate at the time of writing. Neither the
author nor New York University Press is responsible for URLs that may have expired or
changed since the manuscript was prepared.
CIP tk
New York University Press books are printed on acid- free paper, and their binding materials
are chosen for strength and durability. We strive to use environmentally responsible suppli-
ers and materials to the greatest extent possible in publishing our books.
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
Also available as an ebook
709-76524_Cunningham_1P_R2.indd 4 10/03/18 3:35 PM
In memory of Matt Palazollo, writer, star, and producer,
Bloomers, and for all .
Sports Properties and Social Media
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Why the Next Big Thing is eSports
The document discusses the growth of eSports and its opportunities for business. It notes that eSports has 148 million enthusiasts globally, is a multi-billion dollar industry, and is growing rapidly in viewership and revenue. Major brands and investors are getting involved in eSports through team ownership and sponsorships. The document predicts continued professionalization and mainstream acceptance of eSports in 2017 and beyond.
YMS London 2015: Paris Davies, Pitch International - The Rise of eSports: A g...
eSports refers to competitive video gaming. It has grown into a sizable industry that is on track to surpass the music and film industries, driven by millions of fans. The eSports universe ranges from casual gamers to full-time professional players. Major eSports events draw tens of millions of online viewers. The UK eSports sector is approaching the scale of countries like the US and South Korea, with almost 50% of the UK population being regular gamers and over 5 million being eSports fans. eSports presents opportunities for brands to engage with its large, social, and valuable audience, especially younger males.
"An Audience That's All To Play For" - given at MRG Conference in 2010
The document discusses the global audience and impact of the 2010 FIFA World Cup:
1) The World Cup has the largest global TV audience of any sport with billions watching worldwide.
2) Fan engagement was high across countries like South Africa, Spain, and the Netherlands which saw record audiences.
3) The US final audience of 23.8 million was the most ever for a soccer game.
4) New technologies like streaming, social media, and smartphones expanded the audience beyond traditional TV and engaged younger fans.
An audience that's all to play for...
The document discusses the global audience and impact of the 2010 FIFA World Cup:
1) The World Cup has the largest global TV audience of any sport event, reaching billions of viewers worldwide.
2) Fan engagement was high across multiple countries, with record audiences in South Africa, Spain, Netherlands, and the United States.
3) The World Cup audience extended beyond TV to online streaming and social media, with a large increase in online traffic, tweets, Facebook posts, and smartphone use during matches.
4) Sponsorship opportunities around the World Cup are significant but competitive, with brand awareness and favorable perceptions increasing for sponsors who executed relevant and consistent campaigns.
MBLM FLTR:OLYMPICS
Catch any of the Olympics this summer?
Miss the commentary on the coverage?
Scan the social media platforms for trends and insights?
FLTR Olympics is the first of our monthly FLTR reports, which will represent our filter, or take, on what’s important, particularly as it relates to how brands and technology connect with people.
“Faster, Higher, Stronger”—the Olympic motto—could very well encapsulate the insights we gained from what became the largest brand and technology spectacle to date.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
More Related Content
Similar to Super Bowl Ads - The Digital Game Within the Game (Within the Game)
Facts Behind the 2016 Super Bowl Ads
A dynamic professional sports marketer, Ray Katz has served in various executive positions in leading companies such as The Leverage Agency, Source1 Sports, Optimum Sports, and NFL Properties Inc. Having been featured in various media outlets, Ray Katz recently appeared on Bloomberg’s “Street Smart” segment to discuss Super Bowl ads.
Haiti filmproposalfinal nx_powerlite_
This document outlines a proposal to create a documentary film about the journey of Haiti's homeless football team to the 2011 Homeless World Cup in Paris. The film would follow the team from Haiti and highlight the personal stories of the players to show how the tournament changes lives. If sponsored, the film would be distributed through film festivals and streaming services to promote the Homeless World Cup and the positive impact it has on participants. The proposal provides details on distribution plans, film style, the production team, and goals of telling personal stories and legacy of the event.
A Focus on the World Cup and OOH
The World Cup takes place in Brazil from 12th June- 13th July 2014 and will be a key event for a range of advertisers, the football enthusiast, and the majority of the nation.
Along with the official sponsors and partners, other advertisers can also benefit from one of the world’s major sporting events, and all the excitement and attention that surrounds it.
This document details how Out-of-Home, as a broadcast medium, complements World Cup TV coverage, taps into the mood of the nation and social buzz, and capitalises on the change in consumer behaviour associated with the World Cup.
Data Visualisation23Data Visualisation.docx
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea.
Data Visualisation23Data Visualisation.docx
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea.
Data Visualisation23Data Visualisation.docx
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea.
Data Visualisation23Data Visualisation
Data Visualisation
2
3
Data Visualisation
A Handbook for Data Driven Design
Andy Kirk
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
5
© Andy Kirk 2016
First published 2016
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act, 1988, this publication may be reproduced, stored or
transmitted in any form, or by any means, only with the prior permission
in writing of the publishers, or in the case of reprographic reproduction, in
accordance with the terms of licences issued by the Copyright Licensing
Agency. Enquiries concerning reproduction outside those terms should be
sent to the publishers.
Library of Congress Control Number: 2015957322
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-1213-7
ISBN 978-1-4739-1214-4 (pbk)
Editor: Mila Steele
Editorial assistant: Alysha Owen
Production editor: Ian Antcliff
Marketing manager: Sally Ransom
Cover design: Shaun Mercier
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed and bound in Great Britain by Bell and Bain Ltd, Glasgow
6
Contents
List of Figures with Source Notes
Acknowledgements
About the Author
INTRODUCTION
PART A FOUNDATIONS
1 Defining Data Visualisation
2 Visualisation Workflow
PART B THE HIDDEN THINKING
3 Formulating Your Brief
4 Working With Data
5 Establishing Your Editorial Thinking
PART C DEVELOPING YOUR DESIGN SOLUTION
6 Data Representation
7 Interactivity
8 Annotation
9 Colour
10 Composition
PART D DEVELOPING YOUR CAPABILITIES
11 Visualisation Literacy
References
Index
7
List of Figures with Source Notes
1.1 A Definition for Data Visualisation 19
1.2 Per Capita Cheese Consumption in the U.S., by Sarah Slobin
(Fortune magazine) 20
1.3 The Three Stages of Understanding 22
1.4–6 Demonstrating the Process of Understanding 24–27
1.7 The Three Principles of Good Visualisation Design 30
1.8 Housing and Home Ownership in the UK, by ONS Digital
Content Team 33
1.9 Falling Number of Young Homeowners, by the Daily Mail 33
1.10 Gun Deaths in Florida (Reuters Graphics) 34
1.11 Iraq’s Bloody Toll, by Simon Scarr (South China Morning Post)
34
1.12 Gun Deaths in Florida Redesign, by Peter A. Fedewa
(@pfedewa) 35
1.13 If Vienna would be an Apartment, by NZZ (Neue Zürcher
Zeitung) [Translated] 45
1.14 Asia Loses Its Sweet Tooth for Chocolate, by Graphics
Department (Wall Street Journal) 45
2.1 The Four Stages of the Visualisation Workflow 54
3.1 The ‘Purpose Map’ 76
3.2 Mizzou’s Racial Gap Is Typical On College Campuses, by
FiveThirtyEight 77
3.3 Image taken from ‘Wea ...
OMD World Cup Wrap Up
OMD Social Intelligence & Tubular wrap up report covering the social video insights from the World Cup.
2014 World Cup Social Media Advertising Guide
Netting 3.2 billion viewers during the 2010 games, the World Cup is the most widely viewed sporting event in existence.
While all eyes will soon be upon Brazil, that's not all they'll be focused on. Social media and TV use continue to converge, as more people are active on the second screen now than ever before. This is especially true for televised sporting events. According to a recent study, people watching sports are 30% more likely to use social media while tuning in than other socially connected TV viewers.
What does this mean for World Cup advertisers? A huge opportunity to score with Facebook and Twitter. To help advertisers set up their social strategy, we've compiled a free guide that breaks down who's going to be tuning into the games this year, and how to best reach them.
Guide to the explosive growth of sport in china 2016
The document discusses the explosive growth of sports in China across 5 key areas:
1) Digital platforms like WeChat and Weibo are hugely popular among sports fans in China and are innovating features like live streaming.
2) Paywalls for premium sports content on IPTV platforms are becoming established with fans increasingly willing to pay for subscriptions.
3) Billions of dollars have been invested in domestic sports through government initiatives and private funds, as well as in overseas clubs and leagues.
4) The Chinese Super League has seen rapid growth and is outspending foreign leagues on transfers, while working to expand its international reach.
5) Chinese fans take great national pride in their domestic teams and athletes
TV.pptx
1) Television has had a huge financial impact on sports, driving up the cost of broadcasting rights tremendously since the BBC paid £15,000 for the 1948 Olympics rights.
2) American television networks alone spend around $20 billion annually on sports rights, with deals for events like the Super Bowl costing billions.
3) This influx of money has changed sports by making top athletes among the highest paid entertainers and influencing decisions about league structures and schedules to maximize television exposure and revenue.
Mrg 2010 paper km web version
The document discusses the global audience and impact of the 2010 FIFA World Cup. Some key points:
1) The World Cup is the #1 ranked TV sport worldwide, drawing large audiences across countries like the UK, South Africa, Spain, and Netherlands.
2) Younger audiences especially engaged with the tournament through online streaming and social media, indicating growth in digital consumption of sports.
3) Major brands saw opportunities through sponsorship but had to be consistent, relevant and tactical to gain benefits in crowded markets during the high-interest event.
Danielle james leon
The document discusses events from 2011 and predictions for 2012 related to the Super Bowl. In 2011, the Green Bay Packers won Super Bowl XLV which had the largest television viewership ever with 163 million people tuning in. It also discusses the 2011 Volkswagen "The Force" Super Bowl commercial which received nearly 50 million views. For 2012, it predicts that over 100 million people in the US alone will watch the game live and that all 70 commercial spots costing an average of $3.5 million each have been sold, totaling around $250 million in ad revenue. It also notes that the Super Bowl will have its first social media command center to monitor online activity.
Social Media Entertainment709-76524_Cunningham_1P_R2.indd .docx
Social Media Entertainment
709-76524_Cunningham_1P_R2.indd 1 10/03/18 3:35 PM
P O S T M I L L E N N I A L P O P
General Editors: Karen Tongson and Henry Jenkins
Puro Arte: Filipinos on the Stages of
Empire
Lucy Mae San Pablo Burns
Spreadable Media: Creating Value and
Meaning in a Networked Culture
Henry Jenkins, Sam Ford, and Joshua
Green
Media Franchising: Creative License
and Collaboration in the Culture
Industries
Derek Johnson
Your Ad Here: The Cool Sell of
Guerrilla Marketing
Michael Serazio
Looking for Leroy: Illegible Black
Masculinities
Mark Anthony Neal
From Bombay to Bollywood: The
Making of a Global Media Industry
Aswin Punathambekar
A Race So Different: Performance and
Law in Asian America
Joshua Takano Chambers- Letson
Surveillance Cinema
By Catherine Zimmer
Modernity’s Ear: Listening to Race and
Gender in World Music
Roshanak Kheshti
The New Mutants: Superheroes and
the Radical Imagination of American
Comics
Ramzi Fawaz
Restricted Access: Media, Disability,
and the Politics of Participation
Elizabeth Ellcessor
The Sonic Color- line: Race and the
Cultural Politics of Listening
Jennifer Lynn Stoever
Diversión: Play and Popular Culture in
Cuban America
Albert Sergio Laguna
Antisocial Media: Anxious Labor in
the Digital Economy
Greg Goldberg
Open TV: Innovation beyond
Hollywood and the Rise of Web
Television
Aymar Jean Christian
Missing More Than Meets the Eye:
Special Effects and the Fantastic
Transmedia Franchise
Bob Rehak
Playing to the Crowd: Musicians,
Audiences, and the Intimate Work of
Connection
Nancy K. Baym
Old Futures: Speculative Fiction and
Queer Possibility
Alexis Lothian
Dislike, Hate, and Anti- Fandom in the
Digital Age
Edited by Melissa A. Click
Social Media Entertainment: The New
Intersection of Hollywood and Silicon
Valley
Stuart Cunningham and David Craig
709-76524_Cunningham_1P_R2.indd 2 10/03/18 3:35 PM
Social Media Entertainment
The New Intersection of Hollywood
and Silicon Valley
Stuart Cunningham and David Craig
N E W Y O R K U N I V E R S I T Y P R E S S
New York
709-76524_Cunningham_1P_R2.indd 3 10/03/18 3:35 PM
N E W Y O R K U N I V E R S I T Y P R E S S
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In memory of Matt Palazollo, writer, star, and producer,
Bloomers, and for all .
Sports Properties and Social Media
Not that the world needs another presentation on social media, but am posting this overview given to the Masters in Sports Management program at the University of Northern Denmark nonetheless. It provides an overview of the growth of social platforms, the impact this has had on the traditional sports media landscape, the imperative for teams and leagues to change to match the tastes of the next generation of sports consumers, and what sports properties must consider when developing a social media strategy.
Why the Next Big Thing is eSports
The document discusses the growth of eSports and its opportunities for business. It notes that eSports has 148 million enthusiasts globally, is a multi-billion dollar industry, and is growing rapidly in viewership and revenue. Major brands and investors are getting involved in eSports through team ownership and sponsorships. The document predicts continued professionalization and mainstream acceptance of eSports in 2017 and beyond.
YMS London 2015: Paris Davies, Pitch International - The Rise of eSports: A g...
eSports refers to competitive video gaming. It has grown into a sizable industry that is on track to surpass the music and film industries, driven by millions of fans. The eSports universe ranges from casual gamers to full-time professional players. Major eSports events draw tens of millions of online viewers. The UK eSports sector is approaching the scale of countries like the US and South Korea, with almost 50% of the UK population being regular gamers and over 5 million being eSports fans. eSports presents opportunities for brands to engage with its large, social, and valuable audience, especially younger males.
"An Audience That's All To Play For" - given at MRG Conference in 2010
The document discusses the global audience and impact of the 2010 FIFA World Cup:
1) The World Cup has the largest global TV audience of any sport with billions watching worldwide.
2) Fan engagement was high across countries like South Africa, Spain, and the Netherlands which saw record audiences.
3) The US final audience of 23.8 million was the most ever for a soccer game.
4) New technologies like streaming, social media, and smartphones expanded the audience beyond traditional TV and engaged younger fans.
An audience that's all to play for...
The document discusses the global audience and impact of the 2010 FIFA World Cup:
1) The World Cup has the largest global TV audience of any sport event, reaching billions of viewers worldwide.
2) Fan engagement was high across multiple countries, with record audiences in South Africa, Spain, Netherlands, and the United States.
3) The World Cup audience extended beyond TV to online streaming and social media, with a large increase in online traffic, tweets, Facebook posts, and smartphone use during matches.
4) Sponsorship opportunities around the World Cup are significant but competitive, with brand awareness and favorable perceptions increasing for sponsors who executed relevant and consistent campaigns.
MBLM FLTR:OLYMPICS
Catch any of the Olympics this summer?
Miss the commentary on the coverage?
Scan the social media platforms for trends and insights?
FLTR Olympics is the first of our monthly FLTR reports, which will represent our filter, or take, on what’s important, particularly as it relates to how brands and technology connect with people.
“Faster, Higher, Stronger”—the Olympic motto—could very well encapsulate the insights we gained from what became the largest brand and technology spectacle to date.
Similar to Super Bowl Ads - The Digital Game Within the Game (Within the Game) (20)
Guide to the explosive growth of sport in china 2016
Guide to the explosive growth of sport in china 2016
Social Media Entertainment709-76524_Cunningham_1P_R2.indd .docx
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YMS London 2015: Paris Davies, Pitch International - The Rise of eSports: A g...
YMS London 2015: Paris Davies, Pitch International - The Rise of eSports: A g...
"An Audience That's All To Play For" - given at MRG Conference in 2010
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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2025 Adventur ehomes Product Guide released Jun 1 2024
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Super Bowl Ads - The Digital Game Within the Game (Within the Game)
- 1. SUPER BOWL ADS The Digital Game Within the Game (Within the Game)
- 2. Contents • Cost • Benefits • Notable Super Bowl Ads • The Digital Game Within the Game (Within the Game) 2
- 3. Cost Has increased nearly every year, and includes more than just the air time: :30 media $5M Production: $1-5M Future media: $5M+ TOTAL: $10-15M+ 3 Source: Wall Street Journal
- 4. With viewership having plateaued this decade… Source: Wall Street Journal 4
- 5. …cost per viewer and per rating point has risen. 5
- 6. So Why Do Advertisers Do It? 6
- 7. Benefits The One Mass U.S. TV Audience Left While TV viewing is in decline, all but 3 of the 20 most-watched shows ever are Super Bowls. Source: Wikipedia 7
- 8. The 2018 Super Bowl was watched by more than 3x the number of people than the top non-football-related program. 8 Source: Wall Street Journal
- 9. Global Viewership 1. Beijing Olympics Opening Ceremony (2008) 2,000M 2. FIFA World Cup Final (2014) 1,000M 2. Rescue of Chilean Miners (2010) 1,000M 4. First Man on the Moon (1969) 500M 5. Elvis Aloha from Hawaii (1973) 450M 6. Cricket World Cup Semi Final (2011) 400M 7. Royal Wedding: William & Kate (2011) 350M 8. China Spring Festival Gala (2014) 300M 9. JFK’s Funeral (1963) 180M 9 Source: Wikipedia
- 12. 12
- 14. USA Today AdMeter All-Time #1 Score Pepsi “Innertube” 1995 14
- 15. USA Today AdMeter All-Time #3 Score Pepsi “Drivers” 1995 15
- 17. USA Today AdMeter #1 Score Post-2000 Bud Light “Romantic Evening” 2002 17
- 19. USA TODAY ADMETER “PLAYOFF” WINNER BUDWEISER “PUPPY LOVE” 2014 19
- 20. 20
- 21. 21 THE DIGITAL GAME Within the Game…Within the Game
- 22. Pre-Game Nearly half of this year’s ads have already been released, press-released, and social media’d. 22
- 23. In-Game Huffington Post proclaimed that “one of the most buzz-worthy ads of the Super Bowl on Sunday wasn’t even a commercial – it was a mere tweet from Oreo during the blackout.” Source: TheDrum.com, 2016 23
- 24. Post-Game Old Spice’s ”The Man Your Man Could Smell Like” ad has 50 million YouTube views, 50% from after its 2011 airing. 24
- 25. The Final Analysis iSpot.tv measures digital “buzz” from pre-game through post-. Sources: iSpot.tv, AdAge 25
- 26. 26 Enjoy the Game! and the Digital Game Within the Game (Within the Game)