This document summarizes an opportunity for exclusive brand exposure and partnership with the 2018 World Team Cup table tennis tournament. It would provide the brand category exclusivity, exposure to millions of viewers in China and Europe through broadcast coverage valued at $8 million, and opportunities for on-site branding and promotions. Table tennis is one of the most popular and accessible sports globally, especially in China, allowing the partnership to engage new audiences.

1. An exciting opportunity take
category exclusivity at a world
Table Tennis Event
WORLD TEAM CUP 2018

2. Summary of the Opportunity
• Brand exposure to 45m people in China
• Brand exposure to millions of people in Europe
• Category Exclusivity for the tournament
• Other activation ideas to be discussed incl use of best
players in the world
• TV Value of $8m

3. The Opportunity – Continued
The Opportunity is unique and represents massive Value:
Brand Perception
• Engagement with a new sport
• The most popular sport in China
• Fun, exciting, engaging
Brand Awareness
• Millions of eyeballs in china
• Millions of eyeballs online
• UK PR Campaign to support
Consumer engagement
• Direct opportunities to sign up new players who would like to bet on
the tournament
• Access to 37k database held by Table Tennis England
• VIP Access at the event

4. Table Tennis – in a class of its own
Uniquely blends active competition with social
interaction
Easy to play – simple rules
Caters for all levels and abilities
APPEALS TO ALL Genders, ages and Groups
• Everyone’s 2nd favourite sport
Minimal barriers to entry :
• Minimal Cost of equipment
• MINIMAL Cost to play
• Time FRIENDLY
• LOW IMPACT ON THE BODY
• MINIMAL INITIAL FITNESS NEEDED
Social, ACTIVE and fun!
• Breaks down barriers
A Worldwide sport WITH Millions of participants
FAST, PRECISE, EXCITING

5. What is the World Team Cup
• THE premier world table tennis event
• Sanctioned by ITTF and Table Tennis
England
• Attracts the biggest names in the world
• 5 day tournament
• Excellent production values
• Carries world ranking points
Ma Long – World
No.1
Zhang Jike – World
No.2

6. World Team Cup 2015 Figures
• 4 broadcasters in China Incl CCTV5
• CCTV5 Viewers – 18.9m
• TV Air time 46hrs
• Value of coverage - $8.2m (by cpt)
* Viewers of the event in 2015 exceeded a combined 45m
viewers in China.

7. TV ROI By sources
P-Board
52.8%
Floor
24.6%
Net
8.7%
Equipment
5.4%
Player Shirt Front
2.4%
Backdrop
2.0%
Armband
1.2%
Umpire table
0.8%
Score board
0.7% Screen display
0.7%
Player Shirt Back
0.5%
Cup
0.1%

8. When and Where?
• 22nd – 27th Feb 2018
• Copperbox - copperboxarena.org.uk
• 3,000 daily capacity
• Iconic venue with Olympic Legacy

9. Branding Opportunities
• Floor Branding
• Surrounds
• Ticket Branding
• Digital Branding
• Branded Merchandise
• Big Screen advertising
• TV Bumpers TBC ( Chinese
Television)
• Branding on Stream

10. Broadcast
•Global Distribution
•Key market – China
•C.50M Viewers
•Domestic Highlights
•Live Streaming
•Previous tournament – 49
hrs of broadcast
•$8.2M Broadcast Value

11. Partnership Assets
• Lead / Presenting Partner status
• Sector exclusivity
• Composite Logo- Brand Integration
• Primary brand and advertising
Opportunities on all TV exposed areas of
the court
• Primary brand integration across the
ITTF and Table Tennis England Website
and Social Channels
• Opportunity to create bespoke events
and activities
• Brand integration opportunities across
other Table tennis England platforms,
campaigns and initiatives

12. Summary
• An exclusive and exciting opportunity that delivers real value
• $8.2M TV exposure value alone
• Gives access to China – a key market
• Sets brands apart from other competitors by involvement in a fast paced easily accessible sport
• Lots of activation opportunity
• Other opportunities to promote the association
• PING!
• Loop
• England Matches

13. Thank you!
Contact:
Mark Taffler
07943 278793 or
mark.Taffler@tabletennisengland.co.uk
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