2. Introduction
ā¢ 100% China ā Europe Business Development
ā¢ Annie Zheng Yi: ex-Unilever (China)
ā¢ John de Weerdt: ex P&G
ā¢ Advice and implementation
ā¢ Strategy | Marketing | PR & Communication
ā¢ Find, evaluate and manage distributors
ā¢ Cross cultural workshops
ā¢ (Out) sourcing
ā¢Strategic alliances
ā¢ Haoke (Shanghai)
ā¢ Hi-China (Beijing)
Connecting People, Markets and Cultures
4. Agenda
1. Introduction
2. Internationalization
3. China
4. Barriers
5. How to overcome barriers
6. New initiative
7. Discussion + Q&A
Connecting People, Markets and Cultures
5.
6. Internationalization (1)
Growing internationalization
The worldās economy is becoming more and more integrated.
ā¢Trade
ā¢Foreign Direct Investment
ā¢Transfer of knowledge and technology
ļThe business enviroment for European companies is changing
Connecting People, Markets and Cultures
7. Internationalization (2)
Increased competitive pressure
ā¢Dutch and European competitors
ā¢International competitors
ā¢ Western
ā¢ New economic powers (e.g. China)
ļ Expand your business to key markets (internationalize)
Connecting People, Markets and Cultures
8. China (1)
ā¢ The new economic super power of the 21st century
ā¢ Fast growing economy
ā¢ Large labor pool ļØThe factory of the world
ā¢ 1.3 bn consumers ļØ The market of the world
ļ China has become a key market
Connecting People, Markets and Cultures
9. China (2)
Top 10 economies of the world
Country GDP *
1 United States $ 14,580,000,000,000
2 China $ 7,800,000,000,000
3 Japan $ 4,487,000,000,000
4 India $ 3,319,000,000,000
5 Germany $ 2,863,000,000,000
6 United Kingdom $ 2,279,000,000,000
7 Russia $ 2,225,000,000,000
8 France $ 2,097,000,000,000
9 Brazil $ 2,030,000,000,000
10 Italy $ 1,801,000,000,000
Perspective
1 World $ 70,650,000,000,000
2 European Union $ 14,960,000,000,000
* Source: CIA World Fact Book Purchasing power parity 2008 estimate
Connecting People, Markets and Cultures
10. China (3)
Opportunities
ā¢Reduce the cost price by (out) sourcing in China
ā¢Expand sales and marketing activities to China
ā¢Produce and sell
ā¢City marketing
ā¢Trade
ā¢Tourism
ā¢Students
ā¢Investment
ļ Inbound & outbound opportunities
Connecting People, Markets and Cultures
14. Barriers to international business
ā¢ Economic
ā¢ Political
ā¢ Legal
ā¢ Technical
ā¢ Competitive
ā¢ Social
ā¢ Language
ā¢ Cultural
Connecting People, Markets and Cultures
15. How to overcome barriers
PMC
Connect
Connecting People, Markets and Cultures
27. How to overcome barriers
China-
Europe
China Growth
Netwerk Foundation
Guanxi.nu
PMC
Connect
MING
Translations
Connecting People, Markets and Cultures
28. China-Europe Growth Foundation
Reasons
ā¢From the hart (MVO)
ā¢New way of generating business for PMC
ā¢Building relationship with existing customers
Target group (Primary)
International Chinese students and young professionals
Mission
Improve the employability + support further career
development
Strategy
ā¢Connect target group andĀ international organisations.
ā¢Work closely with companies, institutes and universities
29. Role of industrial policy on the Chinese
Student perspective
Opportunity Automobile Industry
October 20, 2010
ā¢ China is booming
ā¢ International career development = attractive
ā¢ International experience = point of distinction
Welcome
Challenge
ā¢ Severe competition on Chinese Job market
ā¢ The talent pool is getting bigger, and non-stop
29
30. Partners
ā¢Universities
ā¢Attract students
ā¢Customers satisfaction
ā¢International organisations
ā¢Access to China
ā¢Reduce the barriers
ā¢Loyal employees
ā¢High potentials
ā¢(Local) governments
ā¢Attract Chinese students
ā¢Attract Chinese investments
ā¢Ambassadors
http://www.youtube.com/watch?v=VCuJbO7s1Fw
31. Activities
On-line
ā¢Vacancies + Internships
ā¢CV data bank
ā¢Activities
China-Europe Growth Foundation
Off-line Website
ā¢Training/workshops
ā¢Meet & Greets
ā¢Network events
RUG as test
ā¢Embedded
ā¢Office on site
33. How to overcome barriers
China-
Europe
China Growth
Netwerk Foundation
Guanxi.nu
PMC
Connect
MING ??
Translations
Connecting People, Markets and Cultures
Good morning everyone Iām very happy to have this opportunity to meet you all here and to share my thesis with you today . My Thesis title is āxxxxxxxxxxxxxxxxxxx ā. I have made a summary to present this to you and I hope that you will have some benefit from this insight. an IP of China Europe Growth Foundation 2010
