![LEVEL [5] BUSINESS PLAN
Prepared By:
Ms. Gillian Zaremba, Chief Executive Officer
Mr. Nathan Shelton, Chief Operations / Information Officer
Mr. Richard Szeszko, Chief Financial Offer
Keller Graduate School of Management
MGMT 600 – CAPSTONE
Mr. Robert Webster
October 20, 2015](https://image.slidesharecdn.com/00a53b99-a716-4e6c-ac04-6167534386ea-160128175727/85/level-5-corporate-presentation-1-320.jpg)
![LEVEL [5]
Be Adventurous. Be Bold. Be Extreme.
• LEVEL [5] brings an extreme twist to the amusement and recreation industry
offering a variety of adrenaline packed activities in one location.
• Multi-level facility offering a niche of extreme sports & adrenaline packed
• games and activities.
• Seeking a $7M investment to assist with our start up costs in becoming operational.
• We’re offering a 28% stake in the company with a 40% annual ROI.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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LEVEL 5 BUSINESS PLAN
- 1. LEVEL [5] BUSINESS PLAN Prepared By: Ms. Gillian Zaremba, Chief Executive Officer Mr. Nathan Shelton, Chief Operations / Information Officer Mr. Richard Szeszko, Chief Financial Offer Keller Graduate School of Management MGMT 600 – CAPSTONE Mr. Robert Webster October 20, 2015
- 2. LEVEL [5] Be Adventurous. Be Bold. Be Extreme. • LEVEL [5] brings an extreme twist to the amusement and recreation industry offering a variety of adrenaline packed activities in one location. • Multi-level facility offering a niche of extreme sports & adrenaline packed • games and activities. • Seeking a $7M investment to assist with our start up costs in becoming operational. • We’re offering a 28% stake in the company with a 40% annual ROI.
- 3. AGENDA • Introductions • Company Overview • Sales & Marketing Strategies • Operations & Technology • Key Staffing, Job Roles & Responsibilities • Financials & Projections • Closing Statements
- 4. INTRODUCTIONS • Gillian Zaremba, Marketing & Chief Executive Officer • 2003 Graduate of DeVry University • Bachelors Degree in Business Administration • Nathan Shelton, Chief Operations / Information Officer • 2013 Graduate of DeVry University • Bachelors Degree in Technical Management • Richard Szeszko, Chief Financial Officer • 2007 Graduate of DeVry University • Bachelors Degree in Business Administration
- 5. LEVEL [5] VISION & MISSION Mission Statement LEVEL [5] brings a new concept to the extreme sports and gaming industry by offering nothing less than a safe and adventurous experience for all. Elevate your play at LEVEL [5]. Vision Statement Be Adventurous. Be Bold. Be Extreme.
- 6. LEVEL [5] COMPANY OVERVIEW • Concept was created in 2015 in response to emerging trends in the sports and entertainment industry. • The sports & entertainment industry in the US generates more than $10 billion dollars annually. • The x-games industry, along with indoor sports facility management industry, are two of the fastest growing business sectors in today’s entertainment markets. • We intend to capitalize on the success of this industry by capturing several niche product lines making them available in one central location.
- 7. WHAT WE OFFER • Indoor Skydiving • Single & Dual Dive Pages • Family Dive Packages • Corporate Packages • Extreme Go-Kart Racing • (2) Go-kart racing tracks over 1,000 linear feet per track • (50) Zero emission, all-electric, high performance go-karts • Indoor Rock Climbing • (4) 8’ x 40’ rock climbing walls • Climbing technique classes, youth programs, group events, birthday parties & corporate events • Extreme Simulator Gaming Machines • (4) Golf, (1) Surf, (1) Ski / Snowboard, (1) Hockey, (1) Combined with 6 games to choose from • State of the art infraed tracking systems & lifelike graphics • Golf / gaming leagues, tournaments, on-screen advertising, rehabilitation, swing analysis • Apparel / Merchandise Sales • A variety of products for sale such as t-shirts, hats, sports gear and equipment.
- 8. WHAT WE OFFER • Extreme Laser Tag • Enjoy mission based games such as zombie hunting and extreme combat. • Great for any ages, increases teamwork and communication skill building. • Extreme Archery Tag • Completely new to the Chicagoland area. • Enjoy gaming based off of “Hunger Games” and zombie hunting. • Loft Area: Private Parties, Corporate Meetings & Events • Perfect for any personal or work-related events for up to 500 people. • Variety of meeting and breakout space, equipment, features and amenities. • Impressive environment to entertain prospective clients, customers or sponsors. • Food & Beverage outsourced by CraftWorks Restaurants & Breweries, Inc. • A multi-branded restaurant operating a combined total of 195 restaurants. • Rock Bottom Restaurants & Breweries, Gordon Biersch Brewery Restaurants and Old Chicago Pizza and Taproom. • Largest operator of restaurants serving beer that is brewed on-site and over 300 varieties. • CraftWorks will sell $2.4M in sales in 2017.
- 9. TARGET MARKET • LEVEL [5] is positioned at 3200 Squib Avenue in Rolling Meadows, Illinois. • Cook County, 15 miles west of Chicago, Illinois. • Rolling Meadows population is approximately 75,000 with continued growth year after year. • Primary Research: Survey Monkey, surveyed 80 individuals. • 96% of the target market is 24+ years old. • Possess a high school degree or higher. • Of that 96%, 60% have children. • More than 50% of the target market resides in a household with a combined annual income of $60,000 or more. • Secondary Research • Primary Target Market: Male and females 25 years old and up, high school graduate & above.
- 10. TARGET MARKET • Secondary Research • Primary Target Market • Male and females 25 years old and up. • High school graduate & above. • All Rolling Meadows and surrounding cities within a 75 mile radius. • Secondary Target Market • Family households with a combined annual income of $60,000 or more. • All Rolling Meadows and surrounding cities within a 25 mile radius. • Tertiary Target Market • All individuals employed within Rolling Meadows and surrounding cities within a 25 mile radius. • All school districts, private and public within Rolling Meadows and surrounding cities within a 25 mile radius.
- 11. MARKETING CAMPAIGN STRATEGY • Partnering with Red Caffeine Marketing Firm • Intend to acquire customers through a strategic annual marketing plan • Traditional sales process and campaign planning • Mass marketing & direct marketing • Each product line will have its own dedicated individual campaign schedule Customer Acquisition Sales Process Campaign Planning Traditional Media Digital SEO & SEM (Search Engine Optimization & Search Engine Marketing) Direct Mail Online Advertising Publicity Social Media Telemarketing Email Marketing Events
- 12. SALES STRATEGIES & TACTICS Goa1 One • To achieve a profitable business by achieving positive growth revenue by May 1, 2021. Increase sales through the use of separate marketing channels, throughout the five years. • Strategy: Increase profitability through controlling costs and driving sales. • Tactics: Control payroll costs by cross training and hiring motivational “startup minded” staff such as retirees, college students, and sport minded individuals. Develop a spending plan to help monitor costs for six months. Goal Two • Establish a promotional marketing campaign with a 15% return within year one. • Strategy: Work with Red Caffeine to develop custom marketing campaigns for primary, secondary and tertiary markets. • Tactics: Place a ¼ page ad weekly with the local newspaper to promote special events around targeted product lines. Utilize social media such as Facebook, Yelp, and LEVEL [5]’s online blog to help drive traffic to the website. Goal Three • Increase market growth, position and visibility • Strategy: Develop and promote a campaign to increase growth and visibility within the community. • Tactics: Customer Referral and Employee Incentive Programs
- 14. IMPLEMENTATION SCHEDULE & MILESTONES • LEVEL [5] Grand Opening is scheduled for May 1, 2017. • Demolition of the existing building is scheduled for March 15, 2016. • New building construction scheduled to start on April 26, 2016. • Calculated with a 20% risk factor, there is 90% confidence LEVEL [5] will open on time. • Property Size: 226,033 square feet • Building Size: 330,000 square feet • Floors 1-3: 110,000 square feet
- 15. OPERATIONS • LEED Platinum Building (Leadership in Energy & Environmental Design) • Independent verification of the building’s “green” features • Gains economic benefits • Tax and rebate incentives • Enhanced asset value • Lower operating costs • SMART Building • Electrochromic glass (smart glass, can change tint) • Temperature / climate settings can change based weather and season • Photovoltaic & solar panels to reduce utility costs
- 17. FLOOR PLAN: LEVEL ONE
- 18. FLOOR PLAN: LEVEL TWO
- 19. FLOOR PLAN: LEVEL THREE
- 20. OPERATIONS • LEVEL [5] Hours of Operation • Sunday through Thursday: 12:00 pm – 10:00 pm • Friday through Saturday: 12:00 pm – 12:00 am • Staffing: At the time of the Grand Opening, LEVEL [5] will be at full capacity • 75 Employees on the payroll • 15 Full time employees • 49 Part time employees • Future Staffing Plan • Projected 2% increase in staff numbers, each year due to increase in business activity • Will analyze on a monthly basis
- 21. LEVEL [5] EXECUTIVE TEAM Gillian Zaremba Chief Executive Officer Nate Shelton Chief Operating & Information Officer Rich Szeszko Chief Financial Officer (2) Office Personnel Full Time Sales & Marketing Director (5) Private Party & Events Associates Part Time HR Director *NOTE: At the time of the Grand Opening, LEVEL [5] will be at full capacity with 75 employees Staff level growth is projected at 2% per year
- 22. LEVEL [5] OPERATIONS & TECHNOLOGY Nate Shelton Chief Operating Officer General Manager Full Time (46) Floor Staff Part Time General Maintenance & Mechanic Full Time Maintenance Part Time Assistant General Manager Full Time (2) Flight Instructor Full Time (6) Flight Crew Part Time (2) Flight Trainers Full Time
- 23. RISK AND LICENSING • Inside and outside camera security system • Safety brief, equipment and precautions for all product lines • Rolling Meadows Business Licenses • Mechanical Amusement Center Business License (Building) • Amusement Device Business License (Gaming Simulators) • Food Establishment Business License • Class A1 Liquor License
- 24. TECHNOLOGY PLAN • 10 MB symmetrical fiber optic circuit managed by AT&T • Dataloader.io software – SalesForce.com • GoDaddy.com website hosting • TimeTrade – real time scheduling on the LEVEL [5] website
- 26. SALES PROJECTIONS $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 2017 2018 2019 2020 2021 5-Year Net Sales Sky Diving Single Packages Go-Kart Racing Rock / Mountain Climbing Archery Tag / Laser Tag Food & Beverage Profits Gaming Simulators Sky Diving Family Packages Sky Diving Corporate Packages Private Parties / Meetings Apparel for Sale
- 27. 5 YEARS AT A GLANCE $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 2017 2018 2019 2020 2021 5-Year Financials at-a-Glance Gross Sales Gross Profit Net Profit
- 28. CASH FLOW YEAR ONE $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 May June July August Septem… October November December January February March April Year 1: Cash Flow (2017-2018) Net Cash Flow Ending Cash Balance
- 29. NET WORTH & VALUATION $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 1 2 3 4 5 Net Worth Total Assets Total Liabilities and Net Worth Valuation Approach: LEVEL [5] valuation after year 5 is $132M $34M $74M 54% Increas e Y1-Y5
- 30. CLOSING STATEMENTS • Offer and Exit Strategy: • At the end of year five, LEVEL [5] intends to analyze the cash flow and profits. If one of three partners is interested in keeping the facility going, an owner buyout will occur. • If none of the three partners are interested in keeping the business, it will go to sale to an outside buyer the end of year five. • The brand position alone will get the attention of the potential investor. • We’re seeking a $7M investment, with a 28% stake in the company and a 40% annual ROI equivalent to $37,064,596. • We’re Excited!
- 31. THANK YOU! • Questions & Answers • Thank You!