2. Contents:
Hans&Franz steak&grill restaurant information
1. About Louis Hans&Franz: What do we offer?
2. Successful and Reputable
3. Why Hans&Franz Franchising
4. The Principles of chain's operation
5. Franchise Cost and investment requirements
6. Franchise Options
7. Guide to «Louis Charden» Cafe-Bakery Opening
8. Louis Charden Principals
9. Cafés (Photos Required)
10. Products + Menu (Photos Required)
11. Production Process (Photos Required)
12. Take Away Packaging (Photos Required)
13. Brand Book
About Hans&Franz Steak&Grill: What do we offer?
What is Hans&Franz? What are we looking for?
Hans&Franz is a restauranr where everything is dedicated to meat. The first flagship
restaurant was established in Yerevan, march 2016.
Hans&Franz is designed to become an international franchise.
Our development strategy is based upon our thoroughly developed business model ,
secrets and recipes, processes organization, effective management and operations
manual, the menu, marketing strategy, the brand and experienced management.
We are open for collaboration with investors who aim at operating their own successful
business with the help of our franchise model.
3. Successful and Reputable
Hans&Franz – is a chain of restaurants where everything is dedicated to meat and meat lovers.
The restaurant is designed as “comfortable loft” with the mix of Boston and London stylesThe
very first restaurant is launched march 2016. It’s won the competition in the market,
consumers love and loyalty and preliminary reservation is needed for an evening dinner.
The concept of the restaurant has several advantages. The concept basics are:
1. The use of local ingredients
2. Unique receipts and preliminary processing of the meat
3. The grill – an open kitchen principle where the hero is the big grill
4. Format optimization – optimized kitchen area and menu, minimal area and staff
requirements
5. Cuisine payroll fund optimization
With the help of business specification we have developed a newer format which is aimed at
earning higher margin, minimization of kitchen and staff expenses.
The base of the simple menu at Hans&Franz is:
- Steaks and grill, prepared using special receipts
- Sausages and wurst
- Burgers and hot-dogs
- Unique souses
- Classic starters - meze
- Home-made alcoholic tinctures
Why Hans&Franz Franchising?
Hans&Franz franchise offers:
Specially developed menu
Preparation and production technology designed to serve high quality products
High quality service standards
Profitable business model
Brand standards (open kitchen, which attracts customers and shows the quality)
4. We assist in:
Business installation and launch
Implementation of principles described in «Guide to Operational Management»
Implementation of principles of quality control, service standards in the point of sales,
regulation of product realization etc.
Management trainings, full support for service, kitchen, grill and bar staff.
Merchandising guideline implementation, updates based on new production
Business advisory for territory, design concept assistance
Design solutions in the points of service and sales
Hans&Franz standard franchise package includes:
1. Right to use «Hans&Franz» trademark for 20 years: in the territory, production and sales
of branded production, usage of brand interior design and system management.
2. Unique recipes of steaks, grill and souses.
3. Marketing plans developed with the head office, including all the necessary strategic
and tactical marketing solutions for brand promotion.
4. Promotional materials
5. Seasonal update of the product assortment packet
6. Full support to set up and run a successful business
7. Project start and launch process overall support
8. Business model
9. Unique recipes- disclosure of the cooking secrets
10. Training courses for Service, Bar, Kitchen and Grill staff
11. Training courses for Management Staff
12. Regular updates of assortment
13. Full Marketing Support
14. On-going trainings
5. The Principles of chain's operation
Hans&Franz has a set of competitive advantages and creates a unique competitive advantage
among the other institutions in HoReCa segment.
The Principles of chain operation consist in usage of local ingredients, which usually have lower
costs, unique receipts and optimization between kitchen and trade zones.
Franchise Cost and Investment requirements
License fees:
Restaurant – city inline format Fast Serving Restaurant (QSR) – food court
format
20,000 USD 15,000 USD
Monthly Fees:
Royalty - 5% of the total turnover
The estimated amount of initial investment: 200,000 USD – 400,000 USD
(Depending on the market size, territory, etc.)
Requirements to Franchisee
Regardless of the cooperation format Franchisee will have to:
Allocate percentage of turnover as a marketing budget that remains at the complete
disposal of Franchisee and is used exclusively for the promotion of his business on the
Territory
Observe and maintain the required quality standards of «Hans&Franz»
Follow the price policy approved by the head office
Supply and ongoing procurement quality and quantity control
Regularly update the marketing and merchandising principles and directions
Strictly monitor the provided financial reports
6. Franchise Options
1. Restaurant – city inline format
• The minimal size of the area must be from 150 to 350 m2. According to the plan the area
must be devised into zones: kitchen, cold cuttings, grill
• Stock for product and raw materials storage
• Freezer zone
• Open wood and charcoal grill is compulsory element
• Tables of different sizes for easy seating of different groups of visitors (minimum number of
seating 40)
• summer terrace is a plus
2. QSR - fast food restaurant – food-court format
• The minimal size of the kitchen area must be from 50 to 100 m2. According to the plan the
area must be devised into zones: kitchen, cold cuttings, grill
• Stock for product and raw materials storage
• Freezer zone
• Open wood and charcoal grill is compulsory element
3. Delivery service
7. Guide to «Hans&Franz» Opening Procedure
Communication with the head office
Application form submission by the potential Franchisee
Initial negotiations – preliminary information disclosure
Signing «Memorandum of cooperation»
Signing by the parties of the Agreement on confidentiality
Signing by the parties of the Agreement «On information disclosure»
Business plan review and approval
Action plan discussion
Franchise Agreement signature
License payment
Approval of the project implementation plan
Territory / place approval
Communication and technology design adaptation
Training courses for staff
Project implementation start – the launch
