6. “The forward-thinking manufacturers are wise about investing appropriately on
the primary communication to the consumer, which is the package,”… “This is
what the consumer must actually select in the store, take home, experience and
want to purchase again”…
June 2011 – Canadian Packaging Magazine
7. • Started in 1982
• All aspects of graphic design, marketing and
advertising
• Core business is sales promotion
• Influencing increased sales of consumer goods
• Areas of expertise
– Grocery
– Pharmaceutical
– Beverage
8. • Purchased in 2000 to satisfy customer
demands for pre-packed displays
• 2000 –4000 sq. ft.
• 2002 – 10,000 sq. ft.
• 2008 – added second building
• 2010 – 22,500 sq. ft., fully air-conditioned
warehouse and office space
10. • Contract packing
– Secondary product packaging only
• Over-labelling
• Shrink wrapping
• Bundle wrapping
• Hand assembly/kitting
• Display assembly/fulfillment
• Labelling, coding and imprinting
11. • Full service agency from concept to store floor
• "Whatever it Takes" attitude ensures complete customer satisfaction
• Dedicated art directors, copywriter, photographer, presentation specialist,
account people and support staff
• Secure VPN network with FTP
• Industry standard software and computers, high resolution in-house printers
• In-depth knowledge of nutritional regulations and packaging specifications
• Fully-versed in all aspects of sales promotion and marketing of consumer goods
12. • 22,500 sq. ft warehouse –air-conditioned, LICENSES
temperature and humidity monitored, • Health Canada Establishment
security cameras and motion sensors License
• Fully insured • Precursor A License
• Painted epoxy sealed floors • Excise Warehouse License
• Pest control • Spirits License
• Docket control system • GMP Guidelines are followed
• 39 SOPs • Secure controlled-access area
13. Country Harvest Bread and Bagels
Hostess Cakes
Dimetapp
Robitussin
Neilson Jersey Milk
Neilson Yogurts
Tree of Life – Ashco Brand
Sippa Straws
(Grand Prix Winner NG)
16. Molson Exel
NG Award Best New Product Launch Beverage
Advil Extra Strength
Advil LiquiGels
Advil Liqui Gels Extra Strength
Centrum Advantage
Centrum Cardio
Lipton Iced Tea
17. Pfizer Comfort from the Cold
Weston Bakeries Super Savings Spree
Fun Fruits Kids’ Clubs
19. Ferrero
Leadership Training Manual
and Presentations
Freshness Manual and
Presentation
In-store Merchandising
Pfizer Sales Meetings
Closing Ceremonies
Trade Shows
20. L to R: Yvonne Rutherford – Sales Representative and Senior Person in Charge,
Jeannette Anderson – Controller, Teresa Smith – Senior Art Director, Angela Brewitt – Repack Canada GM,
Jennifer Stephen – Key Account Representative, Carol Levy – President and Creative Director,
Eira Braun Labossiere – Key Account Representative
21. Christine Forsyth
Senior Copywriter and Corporate
Communication Specialist
Holly Brown
Art Director – Web Design
Kate Stephen
Sales Coordinator/Inside Sales
Christine Jerimiah
Warehouse Supervisor