2. 2
• Lark opened its doors for business in Hong Kong in 1963.
• More than fifty years on, we are a multifaceted conglomerate of dynamic
group of companies that enjoys an enviable reputation for sound
business relationships with clients and partners worldwide.
• What distinguishes Lark International from other business-to-business
companies is our proven ability in providing creative and reliable
solutions to satisfy the promotional needs of FMCG and luxury
cosmetic, food & other consumer product, catalogue sales or service
companies.
Lark Introduction
3. Lark Introduction – Type of Products
3
We offer high-quality products that are able to fulfill even the most restrictive
norms & requirements.
Lark International is able to produce anything that could be used for
promotional added value or catalogue sales purposes, i.e.:
• Bags
• Cosmetic accessories
• Kitchenware
• Watches & Jewellery
• Toys
• Electronics
• Plastic & silicone molds
• Stationery & apparel
• Fashion accessories
• Home decoration (bed/bath/garden)
• Gold & Diamonds
• Sundries & gadgets
5. 5
• Lark provides a wide range of highest quality services & products with
on-time delivery and reasonable prices to each and every client.
• All decisions, all policies have one common intent - that the client be
served. The basic concept is that, We see to it that ’the client gets value
for money.’
Our activities are run in five main fields:
• Consultancy
• Design
• Production
• Quality Assurance, Quality Control and Safety Norms
• Logistics
• Additional Services ( Direct Marketing Activities, Lottery etc .)
Lark Introduction - Services
6. 6
Design
• Lark has a team of designers working on its payroll for assisting your
design needs and to help us create unique proposals.
• Inspired by the needs of our clients, we create unique projects, that are
not only esthetic, functional & up-to-date but are also dedicated to the
specific target group and strongly related to a company’s or brand’s
image.
• Our creations became bench-marks in the line of marketing products &
gifts.
7. 7
• We employ the most talented and experienced individuals who have
past experience in sales and marketing of multinational companies, so
that they can understand your needs & briefs and deliver the right idea
and product in line with your marketing strategy.
• Each year we present trend analysis on fashion, home and kids & toys
in order to ensure that our customers are in line with coming trends and
that our solutions are always leading the front line.
Consultancy
21. 21
Production
• All our staff is well aware of the importance of timing and quality supply
chain management so we take utmost care on all these aspects.
• Lark works like a business partner within your company rather than
working as a supplier.
• The production is placed in the Far East , Turkey and India according to our
customer needs and timings.
22. 22
Quality Assurance, Quality Control and
Safety Norms
• LARK works only with factories that meet the employment and
environmental requirements of our multinational customers.
• Before being selected for production, a factory must first be
evaluated and approved by our compliance team for its in-house
policies and practices regarding child labor, prison labor, forced
labor, discrimination, disciplinary actions, wages and benefits, work
hours, ethical standards, environmental protection, staff health and
safety procedures, and legal compliance.
25. 25
Logistics
• Together with our partners we offer modern, effective & reliable
logistics solution, we offer full-service logistics for our customers.
• Lark can store our customers goods in our nominated warehouses.
• Lark can use our hubs in China Turkey and EU to consolidate your
goods and deliver when needed.
• Lark can deliver to many destinations.
26. 26
Additional Services
• Direct Marketing Activities
• Lottery Management
• Sales Channel Development actitives B to B & B to C
• Mystery Shopper Reporting
• Travel Packages
• Special Theme Event Management & Vacation Planing (Spa, Sport,
Fashion & Music Event)
• Celebrity Event Organizations
27. Our Competitive Advantage
27
• Extensive knowledge and management on Quality & Regulatory
Process to ensure that your products are within most strict regulations
and in top quality.
• Wide range of products. Ability to propose & develop a wide variety of
products according to customer needs in accordance with effective
price and high quality.
• Business partner with the customer rather than a supplier. Lark folows
every step of the promotion process from the very begining till the end,
including the customer feedback ensuring that we develop competitive
strategies that become benchmarks within our category.
• Extensive experience in different category of brands in all sectors such
as food & beverage , luxury cosmetics, FMCG, technology, catalogue
sales.
28. Our Competitive Advantage
28
• Time Management: We ensure that your products are on the market in time. To
manage this we check every single step from production to custom regulations
and arrange all process and documentation accordingly in order to face any
problems in any step of the process.
• Experienced staff in marketing, sales and agency process development. All the
key staff in Lark have at least 5 years on experience on above fields in a
multinational company to ensure we understand your needs as if we are one of
your staff.
• Creativity. To outshine the competitors we make sure to deliver you the most
creative ideas. Our ideas have become benchmarks in the market for many
years and lark has been chosen as the most creative promotional agency by
Tchibo, P&G, Oriflame, Avon, Danone & Vodafone manytimes over the years
• Cost Saving: Lark delivers Economies of Scale in purchasing. We do have a
reputation in making savings about 20-25% from given promotional budget
annualy. Lark has received prizes from Vodafone, Dr. Oetker and Avon on its
continious ability to spend below the budget with service excellence.
