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24-7 : Milton Keynes
The Social Media Training
Network
Social Media Makes YOU More Money
When Done Properly
YOU are HERE For –
• Training
• Business
• Socialise
Our Mission is
to provide you with the TOOLS
To create Better Networks
To have Better Connections
To Generate more QUALIFIED Leads
To get more Business
By Closing those leads
Page 3© 24-7 Business Networking
BRAND
Why do it?
What do I want?
Who do I need to
connect to?
How do I organise
them?
What do I say to
them?
How do I know it’s
working?
Where do I find
them?
STRATEGY
What do we want?
The Success Circle
Introductions…
WHO you are
WHAT you do
How you use Social Media
Page 5© 24-7 Business Networking
Social Media News…
Guest Presentation
Leigh Wood
Implementing GDPR at
Node IT
New Website…
www.24-7.social
Page 11© 24-7 Business Networking
www.24-7.social
Page 12© 24-7 Business Networking
www.24-7.social
Page 13© 24-7 Business Networking
www.24-7.social
Page 14© 24-7 Business Networking
www.24-7.social
Lets book into 24-7
Stevenage 09-03
Page 15© 24-7 Business Networking
www.24-7.social
Straight to booking in
Page 16© 24-7 Business Networking
www.24-7.social
Page 17© 24-7 Business Networking
www.24-7.social
Page 18© 24-7 Business Networking
www.24-7.social
Page 19© 24-7 Business Networking
www.24-7.social
Only need to do
this once
Page 20© 24-7 Business Networking
www.24-7.social
Nervous about Paypal ?
I’ll give you a ‘Voucher Code’ for £11.99 to test it
Page 22© 24-7 Business Networking
www.24-7.social
Efficiency and Effectiveness…
1. Serve you MUCH better
2. Consistent (UX and Processes)
3. Higher Quality … (Everything Everywhere)
4. Save everyone Time (Me - and my clients)
5. Scalable (4 new services, 4 new groups)
6. Own my Lists and Data (Qualitative and Quantitative)
7. Accurate, Reliable and ‘Stuff’ Gets Done (Follow Up)
Integrating Tech - SaaS
Social Media : Web Site : CRM : Tools
From 1st ‘Click’ to Customer
Page 23© 24-7 Business Networking
www.24-7.social
There’s a natural order
to this
Value
Proposition
Brand
Business
Strategy
Social
Media
Strategy
Page 25© 24-7 Business Networking
Get the basics sorted....
Value
Proposition
Brand
Business
Strategy
Social
Media
Strategy
Strategic Design and Planning
Page 27© 24-7 Business Networking
Value
Proposition
Brand
Business
Strategy
Social
Media
Strategy
Get the basics sorted....
Social
Media
Strategy
Page 28© 24-7 Business Networking
BRAND
Why do it?
What do I want?
Who do I need to
connect to?
How do I organise
them?
What do I say to
them?
How do I know it’s
working?
Where do I find
them?
STRATEGY
What do we want?
The Success Circle
Page 29© 24-7 Business Networking
BRAND
Social Media Basics....
Persona’s Content Platforms Processes
There’s a natural order to this
Page 30© 24-7 Business Networking
BRAND
Social Media Basics....
Persona’s Content Platforms Processes
There’s a natural order to this
Page 32© 24-7 Business Networking
Digital Business Basics....
There’s a natural order to this
Processes
Social
Media
CRM
Back
Office
WWW
Lists
Data
Delegate
Follow
up
Page 33© 24-7 Business Networking
Marketing Automation…
Awareness
Interest
Desire
Action
I use this from Mid
Funnel.
For pre-qualified
Prospects
100’s of contacts not 10,000’s+
Social Media
Track
progress
Page 34© 24-7 Business Networking
Business
Processes
Goals
Business
Strategy Social Media
Strategy
Manifestation
24/7
Social Media
24/7
Business
Automation
LEADSFLOW
Strategy
Digital Business Basics....
Page 35© 24-7 Business Networking
Active Campaign… Email Campaigns
Email campaign
with a back link to a
page on my website
Page 36© 24-7 Business Networking
Active Campaign… Site Tracking
Sends them to a
landing page within
my website
Page 37© 24-7 Business Networking
Tracking code on my
website sends this
to my CRM
Active Campaign… Site Tracking
Page 38© 24-7 Business Networking
Active Campaign… Site Tracking
I can ‘see’ what
pages are visited…
The tools can too…
Page 39© 24-7 Business Networking
Tags added to this
user data by Active
Campaign
Active Campaign… Segmenting your List
Page 40© 24-7 Business Networking
Active Campaign… Automations
Tags added to this
user data by Active
Campaign
Page 41© 24-7 Business Networking
Active Campaign… Automations
Page 42© 24-7 Business Networking
Digital Business.... What Just happened
Efficiency and Effectiveness…
1. Email Marketing
2. Email tracking - Opens, Clicks
3. Web Tracking – pages landed on and visited
4. Prospects Segmented (tags) – On interests
5. Appropriate follow up (right content / person calls)
6. My Lists, My Data
7. Accurate, Reliable and ‘Stuff’ Gets Done (Follow Up)
8. And what was I doing at the time …?
Integrating Tech - SaaS
Social Media : Web Site : CRM : Tools
From 1st ‘Click’ to Customer
Strategic Discussion
Leveraging Facebook for
Business? BtoB / BtoC
Social Media Makes YOU More Money
When Done Properly
WE are HERE ‘On Purpose’
What’s your Takeaway?
What are you going to do?
Page 45© 24-7 Business Networking
Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so
Where’s the money ?
Many people, new to Social Media, ask me
“Where’s the money?”
Reach out to this many people daily 4
20 days a month, suspects per month 80
Estimate % will meet/speak 30%
Estimate % will become prospects 30%
Estimate % prospects become clients 30%
Monthly new clients 2
Page 48© 24-7 Business Networking
We meet every 2 Weeks – next meeting
Tuesday 20th March
24-7 - Knowledge Based Networking
INDUCTION COURSE
Subscribing Members
ONLY
Next Course dates
13th March
Page 50© 24-7 Business Networking
Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so
24-7 Business Networking
Induction
Course
Simple
Social
Media
Strategy
Intro to
LinkedIn
Strategic
LinkedIn
Strategic
Facebook
Facebook
Introduction
Google+
Introduction
Strategic
Google+
Strategic
Twitter
Twitter
Introduction
InstagramPinterest
Measuring
Tools
Strategic
ANO
ANO
Introduction
PPC etc
FREEIT Basics
Browsers,
Simple
Graphics
Set up
Social
Media
Profiles
Marketing
Automation
Page 51© 24-7 Business Networking
Office Hours Live…
Starting weekly Office Hours.
Tuesdays 15:00 – 16:00.
Catch up training, issues,
help for anyone that joins me… That’s a hintTHAT’S A HINT ;)
Page 52© 24-7 Business Networking
Social Media for Business & Lead Generation (UK)
Social Media for
Business &
Lead Generation
(UK)
Social Media Makes YOU More Money
When Done Properly
Thankyou for coming
Apply what you have learned
Visitors have you registered for you free
account? AND can we schedule a one to one?

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Social Media Training Network in Milton Keynes

  • 1. 24-7 : Milton Keynes The Social Media Training Network
  • 2. Social Media Makes YOU More Money When Done Properly YOU are HERE For – • Training • Business • Socialise
  • 3. Our Mission is to provide you with the TOOLS To create Better Networks To have Better Connections To Generate more QUALIFIED Leads To get more Business By Closing those leads
  • 4. Page 3© 24-7 Business Networking BRAND Why do it? What do I want? Who do I need to connect to? How do I organise them? What do I say to them? How do I know it’s working? Where do I find them? STRATEGY What do we want? The Success Circle
  • 5. Introductions… WHO you are WHAT you do How you use Social Media
  • 6. Page 5© 24-7 Business Networking Social Media News…
  • 10. Page 11© 24-7 Business Networking www.24-7.social
  • 11. Page 12© 24-7 Business Networking www.24-7.social
  • 12. Page 13© 24-7 Business Networking www.24-7.social
  • 13. Page 14© 24-7 Business Networking www.24-7.social Lets book into 24-7 Stevenage 09-03
  • 14. Page 15© 24-7 Business Networking www.24-7.social Straight to booking in
  • 15. Page 16© 24-7 Business Networking www.24-7.social
  • 16. Page 17© 24-7 Business Networking www.24-7.social
  • 17. Page 18© 24-7 Business Networking www.24-7.social
  • 18. Page 19© 24-7 Business Networking www.24-7.social Only need to do this once
  • 19. Page 20© 24-7 Business Networking www.24-7.social Nervous about Paypal ? I’ll give you a ‘Voucher Code’ for £11.99 to test it
  • 20. Page 22© 24-7 Business Networking www.24-7.social Efficiency and Effectiveness… 1. Serve you MUCH better 2. Consistent (UX and Processes) 3. Higher Quality … (Everything Everywhere) 4. Save everyone Time (Me - and my clients) 5. Scalable (4 new services, 4 new groups) 6. Own my Lists and Data (Qualitative and Quantitative) 7. Accurate, Reliable and ‘Stuff’ Gets Done (Follow Up) Integrating Tech - SaaS Social Media : Web Site : CRM : Tools From 1st ‘Click’ to Customer
  • 21. Page 23© 24-7 Business Networking www.24-7.social
  • 22. There’s a natural order to this Value Proposition Brand Business Strategy Social Media Strategy
  • 23. Page 25© 24-7 Business Networking Get the basics sorted.... Value Proposition Brand Business Strategy Social Media Strategy Strategic Design and Planning
  • 24. Page 27© 24-7 Business Networking Value Proposition Brand Business Strategy Social Media Strategy Get the basics sorted.... Social Media Strategy
  • 25. Page 28© 24-7 Business Networking BRAND Why do it? What do I want? Who do I need to connect to? How do I organise them? What do I say to them? How do I know it’s working? Where do I find them? STRATEGY What do we want? The Success Circle
  • 26. Page 29© 24-7 Business Networking BRAND Social Media Basics.... Persona’s Content Platforms Processes There’s a natural order to this
  • 27. Page 30© 24-7 Business Networking BRAND Social Media Basics.... Persona’s Content Platforms Processes There’s a natural order to this
  • 28. Page 32© 24-7 Business Networking Digital Business Basics.... There’s a natural order to this Processes Social Media CRM Back Office WWW Lists Data Delegate Follow up
  • 29. Page 33© 24-7 Business Networking Marketing Automation… Awareness Interest Desire Action I use this from Mid Funnel. For pre-qualified Prospects 100’s of contacts not 10,000’s+ Social Media Track progress
  • 30. Page 34© 24-7 Business Networking Business Processes Goals Business Strategy Social Media Strategy Manifestation 24/7 Social Media 24/7 Business Automation LEADSFLOW Strategy Digital Business Basics....
  • 31. Page 35© 24-7 Business Networking Active Campaign… Email Campaigns Email campaign with a back link to a page on my website
  • 32. Page 36© 24-7 Business Networking Active Campaign… Site Tracking Sends them to a landing page within my website
  • 33. Page 37© 24-7 Business Networking Tracking code on my website sends this to my CRM Active Campaign… Site Tracking
  • 34. Page 38© 24-7 Business Networking Active Campaign… Site Tracking I can ‘see’ what pages are visited… The tools can too…
  • 35. Page 39© 24-7 Business Networking Tags added to this user data by Active Campaign Active Campaign… Segmenting your List
  • 36. Page 40© 24-7 Business Networking Active Campaign… Automations Tags added to this user data by Active Campaign
  • 37. Page 41© 24-7 Business Networking Active Campaign… Automations
  • 38. Page 42© 24-7 Business Networking Digital Business.... What Just happened Efficiency and Effectiveness… 1. Email Marketing 2. Email tracking - Opens, Clicks 3. Web Tracking – pages landed on and visited 4. Prospects Segmented (tags) – On interests 5. Appropriate follow up (right content / person calls) 6. My Lists, My Data 7. Accurate, Reliable and ‘Stuff’ Gets Done (Follow Up) 8. And what was I doing at the time …? Integrating Tech - SaaS Social Media : Web Site : CRM : Tools From 1st ‘Click’ to Customer
  • 39. Strategic Discussion Leveraging Facebook for Business? BtoB / BtoC
  • 40. Social Media Makes YOU More Money When Done Properly WE are HERE ‘On Purpose’ What’s your Takeaway? What are you going to do?
  • 41. Page 45© 24-7 Business Networking Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so Where’s the money ? Many people, new to Social Media, ask me “Where’s the money?” Reach out to this many people daily 4 20 days a month, suspects per month 80 Estimate % will meet/speak 30% Estimate % will become prospects 30% Estimate % prospects become clients 30% Monthly new clients 2
  • 42. Page 48© 24-7 Business Networking We meet every 2 Weeks – next meeting Tuesday 20th March 24-7 - Knowledge Based Networking INDUCTION COURSE Subscribing Members ONLY Next Course dates 13th March
  • 43. Page 50© 24-7 Business Networking Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so 24-7 Business Networking Induction Course Simple Social Media Strategy Intro to LinkedIn Strategic LinkedIn Strategic Facebook Facebook Introduction Google+ Introduction Strategic Google+ Strategic Twitter Twitter Introduction InstagramPinterest Measuring Tools Strategic ANO ANO Introduction PPC etc FREEIT Basics Browsers, Simple Graphics Set up Social Media Profiles Marketing Automation
  • 44. Page 51© 24-7 Business Networking Office Hours Live… Starting weekly Office Hours. Tuesdays 15:00 – 16:00. Catch up training, issues, help for anyone that joins me… That’s a hintTHAT’S A HINT ;)
  • 45. Page 52© 24-7 Business Networking Social Media for Business & Lead Generation (UK) Social Media for Business & Lead Generation (UK)
  • 46. Social Media Makes YOU More Money When Done Properly Thankyou for coming Apply what you have learned Visitors have you registered for you free account? AND can we schedule a one to one?