More Related Content Similar to Social Media Training Network in Milton Keynes (20) Social Media Training Network in Milton Keynes2. Social Media Makes YOU More Money
When Done Properly
YOU are HERE For –
• Training
• Business
• Socialise
3. Our Mission is
to provide you with the TOOLS
To create Better Networks
To have Better Connections
To Generate more QUALIFIED Leads
To get more Business
By Closing those leads
4. Page 3© 24-7 Business Networking
BRAND
Why do it?
What do I want?
Who do I need to
connect to?
How do I organise
them?
What do I say to
them?
How do I know it’s
working?
Where do I find
them?
STRATEGY
What do we want?
The Success Circle
13. Page 14© 24-7 Business Networking
www.24-7.social
Lets book into 24-7
Stevenage 09-03
14. Page 15© 24-7 Business Networking
www.24-7.social
Straight to booking in
18. Page 19© 24-7 Business Networking
www.24-7.social
Only need to do
this once
19. Page 20© 24-7 Business Networking
www.24-7.social
Nervous about Paypal ?
I’ll give you a ‘Voucher Code’ for £11.99 to test it
20. Page 22© 24-7 Business Networking
www.24-7.social
Efficiency and Effectiveness…
1. Serve you MUCH better
2. Consistent (UX and Processes)
3. Higher Quality … (Everything Everywhere)
4. Save everyone Time (Me - and my clients)
5. Scalable (4 new services, 4 new groups)
6. Own my Lists and Data (Qualitative and Quantitative)
7. Accurate, Reliable and ‘Stuff’ Gets Done (Follow Up)
Integrating Tech - SaaS
Social Media : Web Site : CRM : Tools
From 1st ‘Click’ to Customer
22. There’s a natural order
to this
Value
Proposition
Brand
Business
Strategy
Social
Media
Strategy
23. Page 25© 24-7 Business Networking
Get the basics sorted....
Value
Proposition
Brand
Business
Strategy
Social
Media
Strategy
Strategic Design and Planning
24. Page 27© 24-7 Business Networking
Value
Proposition
Brand
Business
Strategy
Social
Media
Strategy
Get the basics sorted....
Social
Media
Strategy
25. Page 28© 24-7 Business Networking
BRAND
Why do it?
What do I want?
Who do I need to
connect to?
How do I organise
them?
What do I say to
them?
How do I know it’s
working?
Where do I find
them?
STRATEGY
What do we want?
The Success Circle
26. Page 29© 24-7 Business Networking
BRAND
Social Media Basics....
Persona’s Content Platforms Processes
There’s a natural order to this
27. Page 30© 24-7 Business Networking
BRAND
Social Media Basics....
Persona’s Content Platforms Processes
There’s a natural order to this
28. Page 32© 24-7 Business Networking
Digital Business Basics....
There’s a natural order to this
Processes
Social
Media
CRM
Back
Office
WWW
Lists
Data
Delegate
Follow
up
29. Page 33© 24-7 Business Networking
Marketing Automation…
Awareness
Interest
Desire
Action
I use this from Mid
Funnel.
For pre-qualified
Prospects
100’s of contacts not 10,000’s+
Social Media
Track
progress
30. Page 34© 24-7 Business Networking
Business
Processes
Goals
Business
Strategy Social Media
Strategy
Manifestation
24/7
Social Media
24/7
Business
Automation
LEADSFLOW
Strategy
Digital Business Basics....
31. Page 35© 24-7 Business Networking
Active Campaign… Email Campaigns
Email campaign
with a back link to a
page on my website
32. Page 36© 24-7 Business Networking
Active Campaign… Site Tracking
Sends them to a
landing page within
my website
33. Page 37© 24-7 Business Networking
Tracking code on my
website sends this
to my CRM
Active Campaign… Site Tracking
34. Page 38© 24-7 Business Networking
Active Campaign… Site Tracking
I can ‘see’ what
pages are visited…
The tools can too…
35. Page 39© 24-7 Business Networking
Tags added to this
user data by Active
Campaign
Active Campaign… Segmenting your List
36. Page 40© 24-7 Business Networking
Active Campaign… Automations
Tags added to this
user data by Active
Campaign
37. Page 41© 24-7 Business Networking
Active Campaign… Automations
38. Page 42© 24-7 Business Networking
Digital Business.... What Just happened
Efficiency and Effectiveness…
1. Email Marketing
2. Email tracking - Opens, Clicks
3. Web Tracking – pages landed on and visited
4. Prospects Segmented (tags) – On interests
5. Appropriate follow up (right content / person calls)
6. My Lists, My Data
7. Accurate, Reliable and ‘Stuff’ Gets Done (Follow Up)
8. And what was I doing at the time …?
Integrating Tech - SaaS
Social Media : Web Site : CRM : Tools
From 1st ‘Click’ to Customer
40. Social Media Makes YOU More Money
When Done Properly
WE are HERE ‘On Purpose’
What’s your Takeaway?
What are you going to do?
41. Page 45© 24-7 Business Networking
Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so
Where’s the money ?
Many people, new to Social Media, ask me
“Where’s the money?”
Reach out to this many people daily 4
20 days a month, suspects per month 80
Estimate % will meet/speak 30%
Estimate % will become prospects 30%
Estimate % prospects become clients 30%
Monthly new clients 2
42. Page 48© 24-7 Business Networking
We meet every 2 Weeks – next meeting
Tuesday 20th March
24-7 - Knowledge Based Networking
INDUCTION COURSE
Subscribing Members
ONLY
Next Course dates
13th March
43. Page 50© 24-7 Business Networking
Copyright © 20101 24-7 Business Networking Ltd. www.24-7.so
24-7 Business Networking
Induction
Course
Simple
Social
Media
Strategy
Intro to
LinkedIn
Strategic
LinkedIn
Strategic
Facebook
Facebook
Introduction
Google+
Introduction
Strategic
Google+
Strategic
Twitter
Twitter
Introduction
InstagramPinterest
Measuring
Tools
Strategic
ANO
ANO
Introduction
PPC etc
FREEIT Basics
Browsers,
Simple
Graphics
Set up
Social
Media
Profiles
Marketing
Automation
44. Page 51© 24-7 Business Networking
Office Hours Live…
Starting weekly Office Hours.
Tuesdays 15:00 – 16:00.
Catch up training, issues,
help for anyone that joins me… That’s a hintTHAT’S A HINT ;)
45. Page 52© 24-7 Business Networking
Social Media for Business & Lead Generation (UK)
Social Media for
Business &
Lead Generation
(UK)
46. Social Media Makes YOU More Money
When Done Properly
Thankyou for coming
Apply what you have learned
Visitors have you registered for you free
account? AND can we schedule a one to one?