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WHOAREWE?
Andromeda Mobile is a mobile VAS company that develops, manages and markets
their own unique line of mobile entertainment products.
We have been in the mobile business for over ten years, during which time we have
created dozens of successful services on a variety of mobile based platforms, including
SMS, IVR, USSD and the Mobile Web.
We pride ourselves on creating superior mobile experiences that can be enjoyed on a
variety of mobile handsets and our goal is always to provide our customers with the
very best in mobile entertainment.
We are currently operating in South Africa, Zimbabwe, Cameroon, Malawi and Benin

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SERVICE
PROPOSAL
Andromeda propose to market a range of highly engaging content services to the
MNO’s Subscribers. These services are designed to generate significant VAS revenue for
the MNO and provide a compelling service to customers at great value.
Content Services are available in a variety of popular topics delivered via a daily SMS.
Several topics have built in links to mobile web based articles which provide a more
immersive and engaging experience for customers and serve as an introduction to the
internet for many subscribers.
All Andromeda Content is produced by professionals in various fields and further
tailored specifically for the local market where necessary.
Andromeda’s CRM system is able to strategically cross sell services based on customer
profiling thereby ensuring an efficient and effective marketing strategy.

5. SERVICEOPTIONS
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SERVICE
OPTIONS
SMS with Link
Customers are sent a 140 character
content message with a clickable link
leading to a long form article hosted on
the mobile web
Health Tips Example: Drink water – you
need to stay hydrated. Not only is it good
for your internal organs,it also keeps your
skin healthy and lessensacne,
http://sig.ma/445454
SMS Only
SMS only services are 160 character self
contained content messages related to
the topic of interest for the customer.
We are be able to deliver two distinct types of content services for the MNO.
Football Facts Example: The highest
amount of goals scoredby half time
occurred in 1954, when Motherwelland
Dumbarton playedout a huge 6-6 draw.

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SERVICE
OPTIONS
SMS with Link: The SMS with mobile link service allows us to deliver a more
comprehensive content service to customers, whilst still delivering a valuable self
contained message.
The services also serve as a gentle introduction to the benefits of web access to those
customers that are not currently using the web capabilities of their handsets.
Relationship Tips Wealth Formula Daily Proverb Health & Fitness
Soccer Trivia Study Tips Prayer of the Day Fashion Guru
Spiritual Tips The Good Life Daily Motivational Spiritual Wisdom
SMS Only: The SMS Only service option is ideal for those customers who are looking
for a short simple, self contained message.

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What’s in fashion
this spring?
Handbags in bright
colours- red, orange,
blue; tangerine
orange lipstick;
fashion colours - soft
blues and pinks;
http://sig.ma/12
EXAMPLE SMSWITHWAPLINK
FashionTips

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Football Facts:
The power house
nations of Algeria,
Ghana, South Korea
and Saudi Arabia are
part the only
countries in the
world to boast an
undefeated record
against England.
EXAMPLE SMSONLY
FootballFacts
Football Facts:
The highest amount
of goals scored by
half time occurred in
1954, when
Motherwell and
Dumbarton played
out a huge 6-6 draw.&

10. CUSTOMER
CARE
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CUSTOMERCARE
Automated, proactive monitoring of any customer responses to messages to ensure
customer requests are dealt with promptly.
Ongoing product updates and improvements to provide a superior product
experience for our customers.
Our dedicated 2nd level helpdesk will deal with customer queries and resolve all
issues promptly.
Real-time access for MNO customer care staff to an online VAS interface (specific to
Andromeda content services) .
Clear, concise instructions to be included in all customer communication so as to
avoid any customer complaints.

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ThankYou