Digital Marketing Class

1. A Hidden Gem
REFUEL COFFEE
DIGITAL MARKETING
Prepared by:
MARK EDWARD TEJARES

2. Outline
• Situationer
• Problem
• Alternative Solution
• Decision
• Execution
• Review

3. Situationer
• Refuel Coffee is a 3rd wave
Coffee shop inside Colnago
Manila located at Banawe St.
cor. Don Manuel, Quezon City.

4. COLNAGO MANILA sells Colnago
bikes, a high end bikes from Italy.
Refuel Coffee is a bar type Coffee
Shop with only 6 bar chairs.
Customers can use the receiving area
of Colnago Manila.

5. • Refuel Coffee’s customers
are mostly customers of
Colnago Manila.
• It currently launched a
partnership with Anytime
Fitness Banawe.
• It has only 1 employee.

6. Problem
• Average Transaction
Count is 25 per day.
• Customers are mostly
regulars of Colnago
Manila only.
• Facebook followers as
of January 15 is 335.

7. OBJECTIVE
• To increase
transaction count
by 100% starting
February 2018.

8. Alternative Solution
• Promote Local Business through Facebook Marketing

9. Decide
• Budget is Php 100/day for 5
days or Total of Php 500.00
• Target age : 18-60
• Gender: Men and Women
• Interes: Coffee, Espresso, Colnago,
Cycling, Ketosis, & Ketones

10. • This is the proof of payment
• & Order Summary

11. Execution
• Aside from promoting Refuel Coffee’s page, a revamp of the page is
necessary.

12. Old Profile Picture New Profile Picture

13. Old Cover Page

14. New Cover Page

15. • Linked the Facebook account with the Instagram
Account.

16. • As an added Marketing, I boosted this post
for 3 days.

17. Here’s the details of the boosted post.
• Budget is Php 40
pesos per day for 3
days.

18. REVIEW

19. Result of Local Promotion of Refuel Coffee

20. Result of Local Business Promotion
• Total Spent is Php 499.99
• Reached 19, 434
• Local Impression of 26,242

21. Result of Boosted Post
• Total spent Is Php 93.30.
• Reached 877
• Engagement is 95.
______________________
• Photo Clicks: 15
• Comment: 1
• Shares: 3

27. • Facebook Marketing helped
Refuel Coffee in reaching to
local trade area through
Promotion of Local Business.
• It increased 16% likes in FB
page in 5 days.
• The effect of the marketing
has not yet translated into
sales.
• We will continue to promote
through FB & Instagram
Marketing to reach possible
customers and retain
traditional marketing as well.

28. A Hidden Gem
REFUEL COFFEE
DIGITAL MARKETING
Prepared by:
MARK EDWARD TEJARES