1. 21 November, 2014
Prof. Michael Sloan
SDSU College of Business Administration
5500 Campanile Drive
San Diego, CA 92182-8230
Re: Marissa Garcia MGT 401 Evaluation
Dear Prof. Sloan,
As supervisor of the Zipcar San Diego Brand Ambassador team, it has been my
pleasure to observe Marissa Garcia’s enthusiastic and creative approach to our local
marketing efforts. Since joining our office in August, Marissa has invested over 200
hours in face-to-face marketing and consumer education, promotional event planning
and execution, and strategy-development for our University-channel outreach.
Marissa’s focus on the improvement of Zipcar’s marketing impact on San Diego’s
campuses yielded immediate results, as she scheduled member-acquisition events for
UCSD’s Welcome Week and opened on-going dialogue with Greek life and other
organizations at SDSU. Additionally, she quickly became a valuable resource for
initiating and developing local non-University contacts, benefitting our business and
residential outreach.
While Marissa’s initial plan for driving student membership and utilization, by
implementing a creative promotional incentive based around friendly competition
between student organizations, was delayed by factors beyond her control, she has
been a strong asset to our marketing team both on and off the University campuses.
Her contributions to our day-to-day operations, as well as to our future planning for
boosting student engagement, have undoubtedly played a part in growing Zipcar’s local
membership. Moreover, I expect that these contributions will continue to influence our

2. approach to University-channel messaging and acquisition as we continue to expand
our service throughout Southern California.
Most Sincerely,
tanner jackson member services
1055 F ST, SAN DIEGO, CA 92101
O 619.436.5974 // E tjackson@zipcar.com // W zipcar.com