We are here to help you avoid some of the most common lead generation mistakes that can ruin a campaign in Social Media Marketing.

1. 6 COMMON MISTAKES YOUDO IN LEAD MARKETING & HOWTO AVOID
THEM:
To do a lot of good quality leads you should avoid certain mistakes that are
usually made by people without even knowing.
We are here to help you avoid someof the mostcommon lead generation
mistakes that can ruin a campaign.
The points discussed below are the mistakes made by the people who run lead
generation campaigns.
These are some of the 6 common mistakes you do while doing lead
marketing are..
1. Un-organic Lead Generation
2. Not Making Better Use Of Your Budget
3. Using the same approach for all your products
4. You aren't qualifying your leads properly
5. You aren't prioritizing your leads.
6. Not using the right social media platform
 Un-organic Lead Generation
Buying contact lists is easy and cheap, but it’s not the best use of your
marketing budget. Especially, It can be tempting if you’vebeen struggling to
generate leads. However, it’s inadvisableto do so because you will damage
your company long term.
Buying leads can actually be counterproductive.
 You’ll end up spending time making calls to people who don't even know
you or your business.
 Low conversion rates can discourageSDRs from following up with
prospects.
 Mailing lists that you’vepurchased from another sourcecan
compromiseyour email campaign.
 Leads from such lists are likely to consider you a spammer.

2. You have to find and cultivate the leads that are most likely going to buy
fromyou.
SOLUTION: No matter how good your lead generation campaign, it’s not
going to succeed unless you give prospects a reason to opt-in. Gated
content, webinars, and lead capturesoftwarecan be used to increase
website traffic.
 Not Making Better Use Of Your Budget
Many companies set aside a certain amount of money for marketing
purposes. Whether you havea small amountof money to spend or an
unlimited budget, it’s important to makeyour spending decisions wisely.
 Investin paid advertising by targeting the rightaudiences.
 Identify people who are influential and whoseaudiences might be
interested in your productor service.
 If you are on a tight budget, be creative with whatlittle money
you have.
Don't spread your money out too thinly across multiple channels,
though. You’ll end up with very little everywhere, which will not help
you draw any meaningfulconclusions.
SOLUTION: Investing in newer territories, while still allocating budget to
channels that work for you, gives you a better understanding of what works
for your business and generates leads from other locations.
 Using the same approach for all your products
If your company offers a variety of products that are used for
different purposes, you should havecustomized marketing
approaches for each one.
No single approach will work for all your products. Each producthas
its own unique roadmap and growth strategy.
SOLUTION: When creating different marketing strategies for each
product, you can plan separate lead generation efforts that match
the needs of each one.

3.  You aren't qualifying your leads properly
The biggest mistake you can make when it comes to lead generation
is not verifying the leads that havebeen generated.
Sending out spamemails to thousands of people who aren't
interested in your productor serviceis a waste of time and money.
Some of the emails may no longer work, or websites that hostthem
might be down. So, always verify the accuracy of your mailing list.
Solution: No matter how many leads you have, it's important to
verify every email address beforesending a message.
 You aren't prioritizing your leads.
Despite the importance of quality leads, you must take a smart, laser-targeted
approach to sell them. By targeting your leads more specifically, you will
generate better results and gain a larger number of conversions.
a lack of segmentation can underminea company's performance. Segmenting
your audience allows you to focus on the groups that are most likely to be
interested in your productand exclude those who aren't.
To create a segment, start with basic segments.
Example: By geographical location- You can segment your list by country,
region or city. And you can modify the email copy to reflect cultural
differences—or justdeliver it at the right time for maximum impact.)
 Not using the right social media platform
Social media has become one of the top ways that businesses and brands
promote their products. In today’s hyper-connected world, thereare many
platforms that can be used to generate leads Eg: Google, Facebook, Instagram,
Twitter, LinkedIn, etc,. are widely usedApps.
Unfortunately, somemarketers think that socialmedia doesn’tproducemany
leads — and that's becausethey're using the wrong platforms.
SOLUTION: Lead marketing, while not technically difficult, does require some
preparation and it's important to figure out who your target audience is and

4. then determine where they spend their time. Research the type of content
your target audience likes to see and how you can direct that attention to your
landing page.
Use existing features on your social media platforms to boostsales. For
example, if the platform allows for instant form, websites, call-to-action
functionality or messaging, add that to your ad copy.