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Marketing Plan
Intel Swift Inc.
By Marian Rydzanych
Stanford University
Intel Swift Inc.
Whether your project is large or small, our team of experts can provide the
resources and solutions you need to get the job done right.We develop high
quality software for any platform using cutting edge technology in the time range
you need. Go smart! Go successful! Go Intel Swift!
Goals
1. Search Engine Optimization (SEO).
2. Social Media Marketing.
3. Pay-Per-Click Advertising (PPC).
4. Email Marketing.
5. Blogging.
6. Local Search Marketing.
7. Group on / offer sites.
8. Free content(eBooks, white papers)
9. Online communities.
10. Webinars.
11. Online/Onsite courses.
Intel Swift Inc.
Search Engine Optimization (SEO).
1. Optimize company/service offered transactional keywords:
Keyword Suggestion tool, Google Keyword Planner, keywordtool.io.
2. Optimize website by having main content one click from landing page.
3. Build trust indicator by adding more content: pictures, video, recent projects,
list of clients.
4. Make sure to offer free sign up for updates on our latest news/webinars/podcasts.
Social Media Marketing
1. Create company profile on Facebook,Tweeter, LinkedIn, Freelancer,
Vkontakte, Google+, Instagram etc.
2. Offer ads of your company on all of Social Network Websites.
3. Make sure to have interesting posts references to interesting blogs, pinterest
images to make people like them, share them build your trust indicator.
3. Follow max number of people daily in each and every Social Network.
4. Attend conferences that directly connected to my business – word of mouth
marketing: give out business cards, advertise company’s products.
Pay-Per-ClickAdvertising (PPC).
1. PPC will help start being noticeable across the web. Not free option but very
powerful and needed.
Email Marketing.
1. Capture email of clients via Social Network like Facebook etc.
2. Require email to create an account on company website.
3. Sign-up requests specific to different sections of website.
4. Always inform company followers about new blog/ article you have
posted with links and directions. Use the same subject line every time.
5. Follow best practices in building your email content to have your followers
want to read your next email: have type of content.
Groupon / offer sites.
1. Offer online/onsite classes on latest technology used in SiliconValley.
This will have to be marketed on all Social Networks, Company Website, Email,
Local Search, OnlineAds.
2. Offer discounts for following and posting/sharing information about
company/product around the Web.
Online/Onsite courses.
1. Offer onsite courses/classes on latest technologies used in the industry.
2. Share video/audio of all provided courses/classes online, available for
followers to download.
3. Offer free drinks, invite guests from local companies, vendors, create a
kind of job fair for your students.
IntelSwiftMarketing

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IntelSwiftMarketing

  • 1. Marketing Plan Intel Swift Inc. By Marian Rydzanych Stanford University
  • 2. Intel Swift Inc. Whether your project is large or small, our team of experts can provide the resources and solutions you need to get the job done right.We develop high quality software for any platform using cutting edge technology in the time range you need. Go smart! Go successful! Go Intel Swift!
  • 3. Goals 1. Search Engine Optimization (SEO). 2. Social Media Marketing. 3. Pay-Per-Click Advertising (PPC). 4. Email Marketing. 5. Blogging. 6. Local Search Marketing. 7. Group on / offer sites. 8. Free content(eBooks, white papers) 9. Online communities. 10. Webinars. 11. Online/Onsite courses. Intel Swift Inc.
  • 4. Search Engine Optimization (SEO). 1. Optimize company/service offered transactional keywords: Keyword Suggestion tool, Google Keyword Planner, keywordtool.io. 2. Optimize website by having main content one click from landing page. 3. Build trust indicator by adding more content: pictures, video, recent projects, list of clients. 4. Make sure to offer free sign up for updates on our latest news/webinars/podcasts.
  • 5. Social Media Marketing 1. Create company profile on Facebook,Tweeter, LinkedIn, Freelancer, Vkontakte, Google+, Instagram etc. 2. Offer ads of your company on all of Social Network Websites. 3. Make sure to have interesting posts references to interesting blogs, pinterest images to make people like them, share them build your trust indicator. 3. Follow max number of people daily in each and every Social Network. 4. Attend conferences that directly connected to my business – word of mouth marketing: give out business cards, advertise company’s products.
  • 6. Pay-Per-ClickAdvertising (PPC). 1. PPC will help start being noticeable across the web. Not free option but very powerful and needed.
  • 7. Email Marketing. 1. Capture email of clients via Social Network like Facebook etc. 2. Require email to create an account on company website. 3. Sign-up requests specific to different sections of website. 4. Always inform company followers about new blog/ article you have posted with links and directions. Use the same subject line every time. 5. Follow best practices in building your email content to have your followers want to read your next email: have type of content.
  • 8. Groupon / offer sites. 1. Offer online/onsite classes on latest technology used in SiliconValley. This will have to be marketed on all Social Networks, Company Website, Email, Local Search, OnlineAds. 2. Offer discounts for following and posting/sharing information about company/product around the Web.
  • 9. Online/Onsite courses. 1. Offer onsite courses/classes on latest technologies used in the industry. 2. Share video/audio of all provided courses/classes online, available for followers to download. 3. Offer free drinks, invite guests from local companies, vendors, create a kind of job fair for your students.