Your 2011 Real Estate Technology Trends Playlist


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  • 10 billion sites
  • From static site to broadcasting to creating
  • Attention isn’t face to face it’s face to smartphone….so we have to reach out this way
  • Your 2011 Real Estate Technology Trends Playlist

    1. 1. Your 2011 real estate technology trends playlist<br />Presented by <br />Nicole Nicolay “@nik_nik”<br />
    2. 2. 1. Search vs. social SEARCH & SOCIAL<br />Developing a Web presence requires a marriage of: <br />SEO (search engine optimization) & <br />SMO (social media optimization).<br />
    3. 3. BEST PRACTICE:<br /><ul><li>Do what you do already, demonstrate your expertise offline
    4. 4. Become a Trusted Advisor online via your Website & social channels: Facebook, Twitter, Linkedin, YouTube, etc.
    5. 5. Utilize location based networks like Yelp& Foursquareto provide tips and suggestions for your local market
    6. 6. Answer expertise related questions & give/get recommendations on professional networks like Quora& Linkedin</li></li></ul><li>2. Content creation & curation<br />“THERE’S NO ONE LIKE YOU” (the original)…<br />but learning to identify art from junk is equally important.<br />
    7. 7. BEST PRACTICE:<br /><ul><li>Develop a content marketing plan
    8. 8. Create content based on your expertise, niche, and/or location
    9. 9. Identify content sources from which to share from (News Sites,, Broker Dashboard)
    10. 10. Supplement created content with curated content</li></li></ul><li>3. Establishing aN online marketing hub<br />OWN IT....<br />your expertise, your features, your content, your site.<br />
    11. 11. BEST PRACTICE:<br /><ul><li>Utilize as your professional site & content marketing hub
    12. 12. Post created content to showcase expertise, niche, location
    13. 13. Add relevant features: listings, IDX home search, email newsletter, market data, neighborhood pages
    14. 14. Develop a distribution strategy
    15. 15. Promote created content & relevant features via social media channels</li></li></ul><li>4. Social Integration w/ your website<br />That’s the way….I LIKE IT!<br />
    16. 16. BEST PRACTICE:<br /><ul><li>Add social icons (widgets) for Facebook, Twitter, YouTube , & Linkedin connecting
    17. 17. Add social share controls to encourage content promotion via readers
    18. 18. Add Facebook Like Box , Featured YouTube Video, or Twitter Widget for cross promotion
    19. 19. Encourage social connecting (via online channels & offline events)</li></li></ul><li>5. “The facebook” becomes just “Facebook”<br />Understand the nature of the network and get yourself CONNECTED.<br />
    20. 20. BEST PRACTICE:<br /><ul><li>Balance broadcasting with conversations
    21. 21. Learn the art of social listing posts
    22. 22. Make the move from agent centric pages to client focused & community based pages
    23. 23. Expect your cheese to move</li></li></ul><li>6. Rise of dIY video marketing <br />Don’t go for 2nd best….EXPRESS YOURSELF!<br />
    24. 24. BEST PRACTICE:<br /><ul><li>Gear up! Drop the Flip for the Kodak Playtouch!
    25. 25. Get the right app for your smartphone (iPhone w/ iMovie, Animoto, etc)
    26. 26. Just do it: (1) listing s, (2) showings, (3) “ABOUT” agent/broker , (4) expertise “INFO” tips, (5) events, (6) niche specific
    27. 27. It’s not an exception anymore…it’s an expectation!</li></li></ul><li>7. Email resurgence <br />TURN BACK TIME…w/ email!<br />
    28. 28. BEST PRACTICE:<br /><ul><li>Organize your list & grow it with calls to action
    29. 29. Choose your delivery method: MailChimp, Constant Contact, etc.
    30. 30. Create or Curate relevant content for more targeted emails
    31. 31. Be consistent!</li></li></ul><li>8. MORE Mobile Mojo<br />Your important stuff…..anytime & anywhere!<br />
    32. 32. BEST PRACTICE:<br /><ul><li>Mobilfy yourself, your team, your office with the RIGHT devices.
    33. 33. Get your productivity apps on: Dropbox, Google Apps, Expensify, Evernote, Docusign, Dragon Dictation, WebEx, Skype, JotNot Pro, etc.
    34. 34. Get your networking apps on: Facebook, Twitter, Linkedin, YouTube, Foursquare, Yelp, etc.
    35. 35. Make good use of your time!</li></li></ul><li>9. Designing for multiple platforms<br />Make it easy for us to get what you’re offering. <br />Or, we’ll be…ON TO THE NEXT ONE!<br />
    36. 36. BEST PRACTICE:<br /><ul><li>Optimize your Website for mobile viewing
    37. 37. Mobilfy your Website: WPtouch Pro,
    38. 38. Develop an app with purpose</li></li></ul><li>10. Striking a social balance<br />Take CONTROL of your social channels!<br />
    39. 39. BEST PRACTICE:<br /><ul><li>Choose the channels that match your goals
    40. 40. Choose the channels where your sphere communicates
    41. 41. Practice quality over quantity
    42. 42. Make YOUR own rules, “off the grid”
    43. 43. BONUS: Use Hootsuitefor improved management and delivery of your quality content</li></li></ul><li>11. Face time<br />STOP, LOOK, & LISTEN….<br />for the opportunity to convert.<br />
    44. 44. BEST PRACTICE:<br /><ul><li>Use online channels to create offline opportunities
    45. 45. Listen MORE than you talk
    46. 46. Offer assistance
    47. 47. Get back to basics….what’s a Tweetup, really?</li></li></ul><li>Don‘t Stop thinking about tomorrow…But Let’s get started today<br />Nicole NicolaY, cco – Agent evolution<br /><br /><br /><br /><br /><br /><br />