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COMPANYPROFILE
WHO WE ARE
*Proficient in English, Spanish, Italian and French.
Savage Consulting Ltd. (SCL) is a boutique consulting firm, based in Grand Cayman,
in the British West Indies.
Our dynamic and multilingual* team has a broad experience in creating strategy, initiatives and tactics for different industries. Serving local and
international companies who want to increase exposure and improve top and bottom line performance, as well as connecting companies and
brands globally to the Caribbean, South and North American markets. We have forged important relationships, in particular within the speciality
retail, tourism, duty free, airport, banking, insurance, media, real estate, luxury and consumable goods industries.
Together we have developed expertise in auditing and strategic planning with an innovative approach to developing initiatives and solving
problems. Therefore creating a unique blend of corporate-style framework within an agile human-based methodology. We are known for our
immersive style - for being highly conceptual yet grounded in the reality of what’s doable.
SCL has two main business units that work in tandem to support our client’s needs:
Audit, Analysis and Strategic Planning - the fact-finding and analytical phase that informs the development of the road map.
Operational Roll-out and Implementation that merges operational efficiencies with proactive marketing
and sales development initiatives.
We also cover dozens of other functional practices that are adapted within the project as needed, including: Management & Growth, Strategic Innovation,
Distribution Network, Marketing Strategy & Sales Tactics, Performance & Competitiveness Monitoring.
Our clients include international brands and leading multinational companies across sectors such as
luxury jewels and apparel, beauty, food and beverage, tourism, retail and technology.
INNOVATION IS WHEN
INVENTION MEETS
THE MARKETPLACE
WHAT WE DO
BUSINESS OPTIMIZATION
We help small and medium-size companies to improve their performance and increase
their profits through operational management support and strategy development. We
perform audits for companies, departments, products and services and propose
tangible solutions for sustainable growth.
MARKET PENETRATION
We assist companies or brands to penetrate new markets or customer segments within
the Caribbean, North and Latin America markets. We provide strategic support to
leverage maximum growth opportunities. Through the audit of current organizational
process, actions are recommended to improve performance, set strategies to open
new markets, promote brands, find staff and partners, and improve client’s ROI. Acting
as partners, we assist our clients in the implementation of our recommendations.
SERVICES
Company Auditing
Department Auditing
Mission, Values + Vision (mvv)
Reassessment
Strategic Planning
Sales Development/Global
Distribution
Management Assessment + Evaluation
Marketing + Social Media Strategy
Customer Experience
Relationship Management
Strategic Innovation
Digital Transformation
OUR REACH
The current investments in airport developments and modernisation
in South America are a huge opportunity for brands.
623M
$4,203B
$6,746
2015 LATIN AMERICA PROJECTIONS
Total Population
Total Consumer Expenditure(US$)
Per Capita Consumer Expenditure (US$)
MARKET PENETRATION LOCATIONS
LA HAVANA BAHAMAS
GRAND
CAYMAN
MEXICO CITY
PANAMA
RIO
BOGOTA
BARBADOS
PUERTO RICO
BUENOS AIRES
SAO PAULO
SANTIAGO
PANAMA
BAHAMASLA HAVANA
CANCUN
GRAND CAYMAN
KINGSTON
PUERTO RICO BVI
GUADELOUPE
ANTIGUA
BARBADOS
BUSINESS OPTIMIZATION LOCATIONS
GDP GROWTH
4.6%
in 2014
in the Caribbean
(Source: www.worldbank.org)
73%the expected growth
of travel retail sales
(airport and cruise)
from 2014 to 2019.
(Source: Verdict Retail)
(Source: Euromonitor International)
ACTION
OUR TEAM
TRINA SAVAGE is the Founder of Savage Consulting. Trina is a marketing, communications and tourism specialist. Her role as Executive Director of the Cayman Islands Tourism Association contributed
to her extensive experience and strong network within the Caribbean region. Originally from Canada, and based in the Cayman Islands since 1998, she created Savage Social in 2013, dedicated to assisting companies
build compelling communication strategies. Thanks to her management experience in the tourism industry and strong communication skills, she has leveraged on this area of expertise and network. The scope
evolved to encompass helping companies identify their targets – financial, cultural, experiential – and developing branding and marketing strategies to help them reach their targets. This expanded service offering
lead to the evolution of the Savage Consulting team. trina@savage.consulting
CARLO ARTANAhas a broad set of expertise thanks to his creative agency foundation followed by more than 15 years experience in airport and travel retail industries. Carlo is an analytical and decisive
Senior Executive, an Italian native, based in the Cayman Islands since 2009. He has a broad knowledge of all aspects of retail operations, with a focus on the customer experience, sales and marketing. He possesses a
deep knowledge of the US and Caribbean luxury retail duty-free and cruise market, as well as the European airport travel retail industry. He has worked for several major companies including Rome Airports, where he
was leading the Marketing department of the Commercial Direction, and more recently served as Marketing Director for Island Companies Ltd in Grand Cayman. Strategic planning, customer relationship
management, retail marketing strategy and execution are some of his specialties. carlo@savage.consulting
ALEXANDRE TABACOFF possesses an MBA from IFAG Business School in Paris and a Strategic Innovation Executive Education program from HEC. Alex started his career in ENI Petroleum in sales
roles. He then served in different management roles at leading retailers such Sunglass Hut, Capilux and LVMH/Starboard Cruise Services. In 2005 he was appointed Head of Retail at Rome Airports where he realized
an audit, created a strategic plan which execution led to a spectacular increase of the net profit. In 2009 Dart Enterprises called Alex to become the CEO of ICL, a leading Caribbean luxury retail firm, with the mission
to realize a turnaround process. Five years later he has accepted the invitation of Savage Consulting to bring his expertise to the consulting firm’s clients. As he likes to say, “Consulting is the Art of Transforming”,
which requires experience, methodology and a sense of responsibility. alex@savage.consulting
MARK LEWIS-JONES has been working in the luxury retail industry for over 20 years, with a core focus on the Latin American and Caribbean region. He is a people-person with a strong network
and an enthusiastic approach. His expertise is in the area of wholesale distribution and brand representation and he maintains a deep understanding of finance, logistics, human resources, marketing, sales,
and advertising. Current projects include work with a British luxury watch brand, several lines of designer jewellery, and a number of travel and lifestyle brands.
A year after completing his Master of Science degree at the University of New Hampshire (Durham) in 1986, Mark moved to the tropics and has lived there ever since. mark@savage.consulting
PARTNERING CONNECTING
METHODOLOGY
Whether it’s full-scale project management, being part of the project team or providing elements that make up the
overall strategy, Savage Consulting will get to know your business and the objectives in order to help you achieve or
exceed your desired results. Initially, prior to commencing any hands-on work we will conduct an analysis and get to
know your company.
OUR APPROACH
• Engage managers and stakeholders to complete the needs analysis and identify objectives that will drive business results.
• Conduct a holistic research and competitive analysis to determine opportunities and key success factors.
• Provide solutions, recommendations and strategies aligned with the project goals.
• Group facilitation and/or collaboration where needed in meetings and cross-functional teams, through Skype or face-to-face.
• Communication of the project to recap decisions made.
• Whether we’re leading the team or are part of it, our main focus is on a world-class execution and will do what it takes to get the job done.
OUR CULTURE
ACTION:As entrepreneurs we think that
pragmatism eventually prevails over concepts.
In a fast changing world it is important that
every idea is translated into an action plan.
INNOVATION: In the competitive
global marketplace, innovation is a top
priority for CEO's and company stakeholders.
We help stimulate change within
organisations to activate new methodologies,
reinvent business processes and build
momentum towards new successes.
OBJECTIVITY: In total impartiality,
independence and with integrity, we are a
driving force that helps you making decisions
and transform them into actions.
PROFITABILITY:Sustainability
requires profitability. It is what allows
companies to grow, feeding new
opportunities to their clients and employees,
creating new products and services –
fostering innovation. For these reasons profit
is always top of mind.
OUR VALUES
BEFORE YOU SIGN A CONTRACT WITH SAVAGE CONSULTING,
YOU KNOW THE PROJECT DELIVERABLES.
We are on a mission to help our clients
focus their efforts in the right direction.
To do so, we bring disruptive business
solutions with tangible and measurable
rewards. Supporting our clients in the
rollout of our strategies, creating a
partnership that leads to success
at all touch points.
OUR MISSION
OUR TARGET
{
{
THE SAVAGE TOUCH – MEANS BEING CONSISTENT, STAYING FACT-BASED, ACTING IN A HUMAN-WAY.
We are result-driven and are always seeking to perform in a better way, developing knowledge towards continual evolution and improvement for our clients and our team.
As we constantly challenge ourselves, we challenge our clients as well with humility and respect, creating open, interactive and productive dialogue with top management and operational teams.
THE SAVAGE TOUCH
HOW WE WORK
As stated in our Values we believe in that actions eventually prevail over concepts.
For this reason - we are committed to be fact-based partners. At the contrary of
large consulting firms we do not provide standard solutions but tailor-made
solutions that are designed based on the business goals.
WE WORK AS AN EXTENSION OF YOUR TEAM – CONNECTING YOUR
PRODUCT OR SERVICE TO OUR NETWORK.
CONSULTING IS
THE ART OF
TRANSFORMING
LET’S CONNECT
To set up a free consultation where we can get to know
your business and better explain our approach. Please
email info@savage.consulting and we will quickly come
back to you or call Trina Savage at +1 345 326 1788.

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Meet Savage Consulting...creating strategies, actionable initiatives and tactics for companies.

  • 2. WHO WE ARE *Proficient in English, Spanish, Italian and French. Savage Consulting Ltd. (SCL) is a boutique consulting firm, based in Grand Cayman, in the British West Indies. Our dynamic and multilingual* team has a broad experience in creating strategy, initiatives and tactics for different industries. Serving local and international companies who want to increase exposure and improve top and bottom line performance, as well as connecting companies and brands globally to the Caribbean, South and North American markets. We have forged important relationships, in particular within the speciality retail, tourism, duty free, airport, banking, insurance, media, real estate, luxury and consumable goods industries. Together we have developed expertise in auditing and strategic planning with an innovative approach to developing initiatives and solving problems. Therefore creating a unique blend of corporate-style framework within an agile human-based methodology. We are known for our immersive style - for being highly conceptual yet grounded in the reality of what’s doable. SCL has two main business units that work in tandem to support our client’s needs: Audit, Analysis and Strategic Planning - the fact-finding and analytical phase that informs the development of the road map. Operational Roll-out and Implementation that merges operational efficiencies with proactive marketing and sales development initiatives. We also cover dozens of other functional practices that are adapted within the project as needed, including: Management & Growth, Strategic Innovation, Distribution Network, Marketing Strategy & Sales Tactics, Performance & Competitiveness Monitoring. Our clients include international brands and leading multinational companies across sectors such as luxury jewels and apparel, beauty, food and beverage, tourism, retail and technology.
  • 3. INNOVATION IS WHEN INVENTION MEETS THE MARKETPLACE
  • 4. WHAT WE DO BUSINESS OPTIMIZATION We help small and medium-size companies to improve their performance and increase their profits through operational management support and strategy development. We perform audits for companies, departments, products and services and propose tangible solutions for sustainable growth. MARKET PENETRATION We assist companies or brands to penetrate new markets or customer segments within the Caribbean, North and Latin America markets. We provide strategic support to leverage maximum growth opportunities. Through the audit of current organizational process, actions are recommended to improve performance, set strategies to open new markets, promote brands, find staff and partners, and improve client’s ROI. Acting as partners, we assist our clients in the implementation of our recommendations. SERVICES Company Auditing Department Auditing Mission, Values + Vision (mvv) Reassessment Strategic Planning Sales Development/Global Distribution Management Assessment + Evaluation Marketing + Social Media Strategy Customer Experience Relationship Management Strategic Innovation Digital Transformation
  • 5. OUR REACH The current investments in airport developments and modernisation in South America are a huge opportunity for brands. 623M $4,203B $6,746 2015 LATIN AMERICA PROJECTIONS Total Population Total Consumer Expenditure(US$) Per Capita Consumer Expenditure (US$) MARKET PENETRATION LOCATIONS LA HAVANA BAHAMAS GRAND CAYMAN MEXICO CITY PANAMA RIO BOGOTA BARBADOS PUERTO RICO BUENOS AIRES SAO PAULO SANTIAGO PANAMA BAHAMASLA HAVANA CANCUN GRAND CAYMAN KINGSTON PUERTO RICO BVI GUADELOUPE ANTIGUA BARBADOS BUSINESS OPTIMIZATION LOCATIONS GDP GROWTH 4.6% in 2014 in the Caribbean (Source: www.worldbank.org) 73%the expected growth of travel retail sales (airport and cruise) from 2014 to 2019. (Source: Verdict Retail) (Source: Euromonitor International)
  • 7. OUR TEAM TRINA SAVAGE is the Founder of Savage Consulting. Trina is a marketing, communications and tourism specialist. Her role as Executive Director of the Cayman Islands Tourism Association contributed to her extensive experience and strong network within the Caribbean region. Originally from Canada, and based in the Cayman Islands since 1998, she created Savage Social in 2013, dedicated to assisting companies build compelling communication strategies. Thanks to her management experience in the tourism industry and strong communication skills, she has leveraged on this area of expertise and network. The scope evolved to encompass helping companies identify their targets – financial, cultural, experiential – and developing branding and marketing strategies to help them reach their targets. This expanded service offering lead to the evolution of the Savage Consulting team. trina@savage.consulting CARLO ARTANAhas a broad set of expertise thanks to his creative agency foundation followed by more than 15 years experience in airport and travel retail industries. Carlo is an analytical and decisive Senior Executive, an Italian native, based in the Cayman Islands since 2009. He has a broad knowledge of all aspects of retail operations, with a focus on the customer experience, sales and marketing. He possesses a deep knowledge of the US and Caribbean luxury retail duty-free and cruise market, as well as the European airport travel retail industry. He has worked for several major companies including Rome Airports, where he was leading the Marketing department of the Commercial Direction, and more recently served as Marketing Director for Island Companies Ltd in Grand Cayman. Strategic planning, customer relationship management, retail marketing strategy and execution are some of his specialties. carlo@savage.consulting ALEXANDRE TABACOFF possesses an MBA from IFAG Business School in Paris and a Strategic Innovation Executive Education program from HEC. Alex started his career in ENI Petroleum in sales roles. He then served in different management roles at leading retailers such Sunglass Hut, Capilux and LVMH/Starboard Cruise Services. In 2005 he was appointed Head of Retail at Rome Airports where he realized an audit, created a strategic plan which execution led to a spectacular increase of the net profit. In 2009 Dart Enterprises called Alex to become the CEO of ICL, a leading Caribbean luxury retail firm, with the mission to realize a turnaround process. Five years later he has accepted the invitation of Savage Consulting to bring his expertise to the consulting firm’s clients. As he likes to say, “Consulting is the Art of Transforming”, which requires experience, methodology and a sense of responsibility. alex@savage.consulting MARK LEWIS-JONES has been working in the luxury retail industry for over 20 years, with a core focus on the Latin American and Caribbean region. He is a people-person with a strong network and an enthusiastic approach. His expertise is in the area of wholesale distribution and brand representation and he maintains a deep understanding of finance, logistics, human resources, marketing, sales, and advertising. Current projects include work with a British luxury watch brand, several lines of designer jewellery, and a number of travel and lifestyle brands. A year after completing his Master of Science degree at the University of New Hampshire (Durham) in 1986, Mark moved to the tropics and has lived there ever since. mark@savage.consulting
  • 9. METHODOLOGY Whether it’s full-scale project management, being part of the project team or providing elements that make up the overall strategy, Savage Consulting will get to know your business and the objectives in order to help you achieve or exceed your desired results. Initially, prior to commencing any hands-on work we will conduct an analysis and get to know your company. OUR APPROACH • Engage managers and stakeholders to complete the needs analysis and identify objectives that will drive business results. • Conduct a holistic research and competitive analysis to determine opportunities and key success factors. • Provide solutions, recommendations and strategies aligned with the project goals. • Group facilitation and/or collaboration where needed in meetings and cross-functional teams, through Skype or face-to-face. • Communication of the project to recap decisions made. • Whether we’re leading the team or are part of it, our main focus is on a world-class execution and will do what it takes to get the job done. OUR CULTURE ACTION:As entrepreneurs we think that pragmatism eventually prevails over concepts. In a fast changing world it is important that every idea is translated into an action plan. INNOVATION: In the competitive global marketplace, innovation is a top priority for CEO's and company stakeholders. We help stimulate change within organisations to activate new methodologies, reinvent business processes and build momentum towards new successes. OBJECTIVITY: In total impartiality, independence and with integrity, we are a driving force that helps you making decisions and transform them into actions. PROFITABILITY:Sustainability requires profitability. It is what allows companies to grow, feeding new opportunities to their clients and employees, creating new products and services – fostering innovation. For these reasons profit is always top of mind. OUR VALUES BEFORE YOU SIGN A CONTRACT WITH SAVAGE CONSULTING, YOU KNOW THE PROJECT DELIVERABLES.
  • 10. We are on a mission to help our clients focus their efforts in the right direction. To do so, we bring disruptive business solutions with tangible and measurable rewards. Supporting our clients in the rollout of our strategies, creating a partnership that leads to success at all touch points. OUR MISSION OUR TARGET { {
  • 11. THE SAVAGE TOUCH – MEANS BEING CONSISTENT, STAYING FACT-BASED, ACTING IN A HUMAN-WAY. We are result-driven and are always seeking to perform in a better way, developing knowledge towards continual evolution and improvement for our clients and our team. As we constantly challenge ourselves, we challenge our clients as well with humility and respect, creating open, interactive and productive dialogue with top management and operational teams. THE SAVAGE TOUCH HOW WE WORK As stated in our Values we believe in that actions eventually prevail over concepts. For this reason - we are committed to be fact-based partners. At the contrary of large consulting firms we do not provide standard solutions but tailor-made solutions that are designed based on the business goals. WE WORK AS AN EXTENSION OF YOUR TEAM – CONNECTING YOUR PRODUCT OR SERVICE TO OUR NETWORK. CONSULTING IS THE ART OF TRANSFORMING LET’S CONNECT To set up a free consultation where we can get to know your business and better explain our approach. Please email info@savage.consulting and we will quickly come back to you or call Trina Savage at +1 345 326 1788.