Twitter basics by Manyamedya

1. TWITTER BASICS
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2. WHAT IS TWITTER?
Founded in 2006, Twitter's 280-character (formerly 140)
bite-size updates have transformed the world's access to
real-time information. Its simple interface allows for
sharing anything from breaking news to sports, to great
content, to worldwide politics.
In a time when we're oversaturated with media, Twitter
also allows us to access what we need to know. Much of
the reporting from the Arab Spring uprisings was done
directly through Twitter. Through all of this, brands are
joining the network not only to promote their messages,
but also to quickly and succinctly address the needs of
their customers.
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3. TWITTER KEY STATS AND DEMOGRAPHICS
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4. WHY USE TWITTER?
Twitter is a great way stay in touch with users
who care about what you have to say.
So basically:
• Your tweets get catalogued on your Twitter
page.
• Users follow your profile to stay informed as
to what you are doing via their Twitter home
page that logs the tweets of the people and
companies they choose to follow.
• Users can also choose to receive the tweets of
people and companies they really care about
via text message on their mobile devices.
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5. TWEETING
• Media
• Image
• Video
• Gif
• Web link
• Text (max. 280 character)
• Live Video
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6. USING HASHTAGS
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7. TWITTER ENGAGEMENT
The loose definition of Twitter engagement is the amount of interactions received for each
Tweet. Twitter engagement can include:
• Likes
• Retweets
• Replies
• @mentions
• Follows
• Profile clicks
• Permalink clicks
• Tweet expansion clicks
• Link clicks
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8. ANATOMY OF A TWITTER PROFILE
Brand
Name
User
Name
Metrics
Tweets
Profile
Picture
Bio
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9. ANATOMY OF A TWEET
Profile
Picture
Tweet
Image
Hashtag
Mention
Web link
Metrics
LikeReply
Retweet
Follow
Button
Tweet Time

10. TWITTER IN TURKEY
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11. TWITTER IN TURKEY
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12. HOW TO CREATE A PAID CAMPAIGN ON
TWITTER
Creating a Twitter ad
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13. HOW TO CREATE A PAID CAMPAIGN
ON TWITTER
Creating a Twitter ad
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14. HOW TO CREATE A PAID CAMPAIGN
ON TWITTER
Creating a Twitter ad
manyamedya.com

15. HOW TO CREATE A PAID CAMPAIGN
ON TWITTER
Creating a Twitter ad
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16. HOW TO CREATE A PAID CAMPAIGN
ON TWITTER
Creating a Twitter ad
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17. TIPS FOR PAID POSTS
• Always use attractive images and texts
• Post interesting content even if it is paid. It’s a good strategy to boost
your most engaged content to reach even more people
• Keep track of your campaigns, stop inefficient and expensive campaigns
• Try to get to know your audience and gather their information with
contests, give-aways etc
Try to get more value with paid posts
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18. THANK YOU!
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