17. THE KINETIC REVOLUTION
In 2004, Martin Smith,
the Executive Design Director for For
of Europe, was challenged with the task
of forming a new design language for Ford
21. Applying GT Design philosophy to future cars
“It was designed with "clarity of intent" to be a performance vehicle.
Every surface, button and feature is designed to fit into, and enhance,
a tiny and completely purposeful cabin.” Moray Callum
NEW PHILOSOPHY