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Mercedes Benz 2016

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Company history
market share
competitors

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Mercedes Benz 2016

  1. 1. YEAR OF INCEPTION 1926
  2. 2. FOUNDERS GOTTLIEB DAIMLER KARL BENZ
  3. 3. HEADQUARTERS STUTTGART, GERMANY
  4. 4. LOCATIONS • Jakarta • India • Medan • Kuala Lumpur • Singapore • Hong Kong • Taipei • Macau • Shanghai
  5. 5. LOGO HISTORY
  6. 6. COMPACT LUXURY : A class, B class SALOONS : C class , E class, S class , CLA class COUPES : CLS, S500, GLE SUV : GLE, GLS, GA, GLC MAYBACH : S600 PRODUCT MIX
  7. 7. MERCEDES BENZ C CLASS
  8. 8. MARKET SHARE OF C CLASS
  9. 9. PRICING STRATEGIES C 220 CDI AMG LINE Rs 48.9 lac
  10. 10. • Engine and performance is definitely one of the most important criterias. Comparing the three, we find that Mercedes Benz C Class has the highest capacity for engine with 2.2 litres compared to 2 litres each for Audi A4 and BMW 3 Series. • When it comes to top speed, BMW 3 Series beats Mercedes Benz C Class by a whisker with 235kmph top speed for the former and 233kmph for the latter. The top speed for Audi A4 on the other hand is 222kmph which is pretty far behind its two competitors. • When it comes to hitting the 100kmph mark, Mercedes Benz C Class takes away the cake crossing the same barrier in just 7.4 seconds compared to 7.6 seconds taken by BMW 3 Series and 7.9 seconds taken by Audi A4. • Although for luxury saloons, fuel economy is not the priority but the factor does come into play when you put your alternatives against each other in perspective. Mercedes Benz C Class claims the highest fuel economy with 19.27kmpl whereas BMW 3 Series is not far behind with 18.88kmpl followed by Audi A4 offering a mileage of 17.11kmpl FACTORS OF COMPARISION
  11. 11. MERCEDES BENZ CYCLE (BIKE) The exclusive Mercedes-Benz design All-Mountain Mountain Bike available in Matt black / anthracite color comes with a 30-speed shifter (SRAM X.7/X.9), hydraulic disc brakes (Avid Elixir R, 185 mm). The suspension fork (Fox) has a 120mm travel in the front and 125 mm travel in the rear (DT Swiss). The maximum load capacity of the bike is 130 kg with the weight of bike approx. 12.9 kg. Available in Large size (FH 53 cm). Price :369996 INR*
  12. 12. ILLUMINATED STAR
  13. 13. BY MADHUR GUPTA BBA 2ND YEAR 30 THANK YOU

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