Aditya Birla - BCG matrix

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a study about various SBUs of Aditya birla group and their positions in BCG matrix

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Aditya Birla - BCG matrix

  1. 1.       Abhishek Mhatre(1) Caroline Pereira(11) Karen Quodros(21) Nikhil Zine(31) Sagar Dhake(41) Tushar Gortekar(51)  St. Francis Institute of Management & Research
  2. 2. Type Industry Founded Founder Headquater Key People Revenue Employee Private Conglomerate 1857 Ghanshyam Das Birla Mumbai, Maharashtra Kumar Mangalabirla(chairman) Us $ 40 Billion (2012) 136,000(2012)
  3. 3. Started in 1919 with a Jute Manufacturing Company. Group's founding father, Ghanshyamdas Birla. The legacy was forwarded by Mr. Aditya Vikram Birla , putting India on World Map long back 1969, long before globalization.
  4. 4. To be a premium global conglomerate with a clear focus on each business. To deliver superior value to our customers, shareholders, employees and societal large.
  5. 5. Textile Companies-Aditya Birla Nuvo, Grasim, Thai Acrylic Fiber Telecommunication Companies-Idea cellular limited Chemicals Companies-Aditya Birla chemical limited(Thailand) & Thai Peroxide co. Brands- Polyphos, Epotech, Birol ex, Ecare etc
  6. 6. Insulators Companies-Aditya Birla Insulator Pvt. Limited Agribusiness Companies-Aditya Birla Nuvo Financial Services Companies - Birla a Sun Life Insurance Company Ltd, Aditya Birla Finance Ltd. Brands - Financial Services
  7. 7. Mining Companies - Essel Mining and Industries Ltd Brands - Iron Ore Garments Companies -Aditya Birla Nuvo
  8. 8. Retail Companies - Aditya Birla Retail Limited Brands - More (Supermarket) Carban Black Companies - Aditya Birla Nuvo IT-ITeS Companies - Aditya Birla Minacs Worldwide Limited Brands - IT-ITeS
  9. 9. Product Portfolios chosen for Analysis Industry Company Telecom Idea Cellular Cement Ultratech IT-ITeS Aditya Birla Minacs Aluminium Hindalco Insurance Birla Sun Life Insurance Asset Management Birla Sun Life Asset Management Chemical Aditya Birla Chemicals (India) Chemical TANFAC Industry Ltd Retail Aditya Birla Retail (More) Financial Services Aditya Birla Money
  10. 10. (Rs. In Crores) Sr No SBU Revenue of SBU Revenue % Market Leader/Competitor Revenue of ML/Competitor 1 Idea Cellular 12852.5 26.12 Airtel 41588.3 0.309 20 2 Ultra Tech 12246 24.88 ACC 8376 1.462 12 3 Aditya Birla Minacs 1431 2.91 TCS 6025 0.238 13 4 Hindalco 12142.7 24.67 NALCO 3298.78 3.681 13 5 Birla Sun Life Insurance 361 0.73 LIC 4395.38 0.082 20 6 Aditya Birla Retail 817 1.66 Reliance Retail 19140.3 0.043 19 7 Birla Sun Life Asset Management 4996.98 10.15 UTI Asset Management 4998.67 1 12 8 Aditya Birla Chemicals (India) ltd 809.9 1.65 Tata Chemicals 4011.87 0.202 15 9 TANFAC Industry Ltd 574.5 1.17 Tata Chemicals 4011.87 0.143 15 10 Aditya Birla Money 2981.7 6.06 HDFC Mutual Funds 5859.19 0.509 17 Total 49213.28 RMS MGR
  11. 11. BCG Matrix of Aditya Birla Group High High Low Idea Cellular Birla Sun Life Insurance 20 Aditya Birla Retail Aditya Birla Money Aditya Birla Chemicals (India) ltd 15 Hindalco Birla Sun Life Asset Management Ultra Tech TANFAC Industry Ltd Aditya Birla Minacs 10 5.12 Low Market Growth Rate 25 2.56 1.28 0.64 0.32 0.16 5 0 Relative Market Share 0.08 0.04 0.02 0.01
  12. 12. Stars Category • Hindalco • Ultra Tech • Birla Sun Life Asset Management Question Mark Category • Idea Cellular • Birla Sun Life Insurance • Aditya Birla Money • Aditya Birla Retail • Aditya Birla Chemicals (India) Ltd • TANFAC Industry Ltd • Aditya Birla Minacs
  13. 13. Strategic Objectives Stars Question Marks  Market growing rapidly  Market is growing high.  High Market Share.  Market share is low.  Stars are to be protected as they are cash cows of future when the growth of market declines
  14. 14. For Question Mark For Stars  Increase investment  Withdraw ► by harvesting or ► by divesting or ► by identifying a niche market  Maintain the status and keep improving
  15. 15. References • http://www.ibef.org/download/retail-august-2013.pdf • http://www.ibef.org/industry/telecommunications.aspx • http://www.ibef.org/industry/cement-india.aspx • http://www.ibef.org/download/financial-services-august-2013.pdf • http://www.ibef.org/download/it-ites-august-2013.pdf • http://www.ibef.org/industry/science-and-technology.aspx • http://www.marketresearch.com/Business-Monitor-International-v304/India-Mining-Q1-7903196/ • http://www.ultratechcement.com/images/downloads/Results_Q3FY14.pdf • http://insurance.birlasunlife.com/Lists/LIUSPublicDisclosure/Attachments/766/Form-L-2.pdf • http://www.ideacellular.com/wps/wcm/connect/7688eb00417f5c19b913ffdc1af04cc7/QR_Q2FY14.pdf?MO D=AJPERES&CACHEID=7688eb00417f5c19b913ffdc1af04cc7 • http://www.hindalco.com/investors/downloads/Hindalco_Q2FY13-14_Results.pdf • http://www.pantaloons.com/images/financials_financialstatements/FY%202013-14Q2%20results.pdf
  16. 16. • http://www.moneycontrol.com/stocks/company_info/print_main.php • http://mutualfund.birlasunlife.com/MFUSFormDownloads/AUM-AMC-website-Sep-13.pdf • http://www.adityabirlanuvo.com/investors/downloads/Nuvo_Q2FY14_presentation.pdf • https://tanfac.com/content/TANFAC_Nov_2013_Eng.pdf • http://articles.economictimes.indiatimes.com/2013-12-27/news/45626860_1_chemical-industry-chemicalengineers-president-pranab-mukherjee • http://www.adityabirlamoney.com/downloader.asp?file=Uploads/aboutUs/FinancialResults/ABML%20Stand alone%20Financial%20Results%2030th%20Sept%202013_3110131207.pdf • http://business.mapsofindia.com/finance/top-asset-management-companies.html • http://www.hdfcfund.com/CMT/Upload/ArticleAttachments/HDFC_Balance%20Sheet_%20%20Sep%2030%202013.pdf • http://www.tcs.com/investors/Documents/Financial%20Statements/TCS_IndianGAAP_Q3_14.pdf • http://www.acclimited.com/newsite/finance/Standalone23102013.pdf • http://www.airtel.in/wps/wcm/connect/8787de99-32fb-4503-97ba-67532e01cd34/Quarterly-Report-Q2FY14.pdf?MOD=AJPERES • http://www.sbilife.co.in/sbilife/images/File/documents/disclosures/2013_Q2/L1.pdf • http://www.moneycontrol.com/stocks/company_info/print_main.php • http://www.nalcoindia.com/investor/Q2_Results.pdf

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