How is India changing as a market opportunity? Here is a presentation made in one of our internal sessions (we call them REBOOT sessions, which are meant to be regular participatory knowledge upgrade sessions by the team). This content is about some quick statistics that every marketer dealing with Indian market must know. Changes in the automotive, FMCG & Luxury markets point to some quick facts about how the country is reacting to new situation and future. Pictures used here are for illustration purpose only and rights belong to their respective owners.

1. India Dashboard
A quick glimpse on emerging market story 2017

2. A country is represented by its people

3. India has 45.7% population below 24
years of age compared to 30.4% and 32%
of China and USA respectively
THE YOUTH

4. START-UPS
In 2015, India had 4200 startups which are
expected to grow to 10,500 by 2020.
Bangalore is 3rd fastest growing start up city in
the world (2013-14) behind Berlin and Amsterdam
Today, India is World’s 3rd largest
start up base behind US and UK.

5. Top Startups of 2016
E-Commerce – 34
Healthtech – 8
Travel & Tourism - 7
Media - 7
EdTech – 7
FoodTech - 5
Amongst top 100 start-ups

6. Top Startups of 2016
1. Flipkart (E-commerce)
2. Snapdeal (E-commerce)
3. Paytm (Fintech)
4. Hike (Mobile App)
5. BookMyShow (E-commerce)
6. Quikr (E-commerce)
7. Shopclues (E-commerce)
8. Ola (Transportation)
9. Zomato (FoodTech)
10. Mobikwik (Fintech)

7. • Antilia is home of Asia’s richest man Mr. Mukesh Ambani
and is the World’s most expensive house worth $1 Billion
BILLIONAIRES
No. of billionaires rose from 69 in 2010 to
101 in 2017 which means around every 33
days India added one Billionaire.

8. • Antilia is home of Asia’s richest man Mr. Mukesh Ambani
and is the World’s most expensive house worth $1 Billion
BILLIONAIRES
India is now 4th placed after USA
(565), China (319) and Germany
(114) surpassing UK, Russia.

9. • Antilia is home of Asia’s richest man Mr. Mukesh Ambani
and is the World’s most expensive house worth $1 Billion
Around 70% of these are
Entrepreneurs
BILLIONAIRES

10. LUXURY MARKET
SEGMENT (LMS)
In 2016, the LMS had
a growth of 25%
• Aspirational middle class
• Rising internet penetration
• More choices and awareness of
global brands

11. Metro Cities -> 55%
Tier I & II cities-> 45%
LUXURY MARKET
SEGMENT (LMS)
40%
25%
10%
25%

12. 1. Fine dining 2. Electronics 3. Luxury Travel
4. Personal Care 6. Luxury Cars5. Jewellry

14. Sectors
Automotive
Energy
Communication
Transport

15. 7.1% of GDP
2 Wheeler -> 81% market share
In 2016, 25 Million vehicles produced in
India (5th highest in the world)
In 2016, Exports declined by 4.5 %
Passenger vehicles (cars) 16.2%
Commercial Vehicles 4.99%
Maruti increased share to 51% from
48%
AUTOMOTIVE

17. • In 2016, Mercedes sold 13,231 (-2%),
Audi sold 7800 (-30%) and BMW sold 7500 and 361
minis (+14%), Volvo 1584 (+11%)
• Expected growth, 2017 (+10%), 2018 (+42%), 2019
(+20%)
• Audi aims to become No. 1 again. Sets to launch 10
cars in 2017 with Audi Mobile Terminal which will visit
more than 40 cities.
35,000 units/year
LUXURY CARS SEGMENT

18. The Road ahead
Fiat Chrysler India unveiled locally manufactured Jeep Compass SUV
Kia motors plan to invest over $1 Bn in Andhra Pradesh.
BMW to manufacture <500 CC bike (G310R) at TVS plant, TN
SAIC Motor, plans to invest US$ 1 billion in India by 2018
Ola Cabs may introduce a fleet of one million electric cars

19. Energy
1218
5388
4103
0
1000
2000
3000
4000
5000
6000
1 2 3
Elect. Production in Bn kWh
70
99.8 10098 100 100
79
99.9 100
0
20
40
60
80
100
120
1 2 3
Elect. in Rural-Urban-Total
Today, India is 3rd largest producer and 4th largest
consumer of Electricity in world.
1. India 2. China 3. USA

20. Energy
69%
2%
17%
12%
India
1
2
3
4
67%
2%
22%
9%
China
75%
10%
7%
8%
USA
Fossils
Nuclear
Hydroelectric
Renewables

21. Renewables in India
India plans
WORLD’S LARGEST
Renewable Energy expansion program
57 GW to 175 GWby year 2022
HIGHEST EVER
Wind capacity addition
5.5 GW in YEAR 2016-17

22. SOLAR POWER
SOLAR CAPACITY INCREASED
370% IN LAST 3 YEARS
2.6 GW to over 12.2 GW
2017 is expected to add 10GW more

23. SOLAR POWER
India has 2 out of 5 World’s biggest Solar Power Plants
1000MW (Kurnool, AP) and 648MW (Kamuthi, TN)
India is developing Off-grid solar power for local needs
1,00,000 Lakh Solar pumps installed in 2014-17 compared to
11,600 between 1991-2014

24. Communication
India is now 2nd highest user of mobile phones
and Internet in the world after China

25. FASTEST GROWING SMART PHONE MARKET
27.5 Mn devices sold in 4th quarter of
2016
83% of people shopping online on their
mobile phones
Khandalavadi Village (TN) was declared
as the first village to go cashless.
Smart Phones

26. Top Selling Models
Jan-Mar 2017
1. Samsung – 26.5%
2. Vivo – 12.6%
3. Xiomi – 11.2%
4. Oppo – 11%
5. Lenovo+Motorola – 7.9%
Premium Brands (> Rs.30,000)
1. Apple – 56%
2. Samsung – 40%

27. 2nd BIGGEST ROAD NETWORK behind USA
4th BIGGEST RAIL NETWORK behind USA, Russia and China
TRANSPORTATION

28. TRANSPORTATION
346 AIRPORTS with 485 aircrafts
22 paved runways over 3 km length
13513 AIRPORTS in USA with 6817 aircrafts
189 paved runways over 3 km length

29. TEJAS (Mum-Goa) is a step towards luxury trains
Spanish train TALGO did its trial run in India from Delhi to Mumbai in May 2017
PM is planning to bring BULLET TRAIN to India between Ahmedabad-Mumbai
TRANSPORTATION

30. TRANSPORTATION
RAPID TRANSPORT SYSTEMS
BRTS in 11 cities Metro in 8 cities Monorail in 1 city

31. HYPERLOOP is the 5th
mode of transportation.
Hyperloop
TRANSPORTATION

32. Hyperloop
TRANSPORTATION
Hyperloop is a new way to move people and
things over airline speeds for the price of a
bus ticket. Its on-demand, energy efficient
and safe.
Can travel upto 1300 kmph covering distance
of Delhi to Mumbai in just 80 minutes.

34. Gujarat International
Finance Tec - City

35. THANK YOU!
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