The document discusses how digital evolution has impacted various industries such as music, travel, transportation and media. It notes how digital natives now make up 60% of the population. It also summarizes Bill Gates' prediction from 1994 about the future of banking without banks. The rest of the document focuses on opportunities in digital business and provides tips for startups such as seeing challenges as opportunities, not being afraid to fail, finding mentors, and solving problems with new thinking.

1. The Key to Be Creative Youth
A Digital Literacy
Elga Yulwardian, SST, MM, MBuss IT
BSI University
Cikarang, 15 October 2018

2. Elga Yulwardian
Introduction
2017 - Ivosights – Co-founder & CEO
2016 - Sun Life – Vice President Digital Strategy
2015 - Orami – Vice President Marketing
2015 - Bata – Head of E-Commerce & Digital Marketing
2011 - Indosat – Head of Digital Media & Digital Activation
2011 - Smartfren – Market Engagement & Partnership Manager
2009 - DataPrint – Marketing & Digital Manager
2004 - BPS – Data Dissemination Staff
2008 Melbourne University – Master Business & IT
2006 Prasetiya Mulya – MM, Marketing
2001 STIS – Computer Statistics
2016 Digital Transformation Advisor for some companies
2018 Mentor for S2 New Ventures Innovation – Prasetiya Mulya

3. Digital Ecosystem
IntelligentADS
Big Data & DCX
Community &
Empowerment
Digital Media &
Creative

4. Digital Evolution

5. MUSIK
TRAVEL
TRANSPORT
MEDIA
Digital Evolution

6. Digital Evolution
Digital Evolution
Jan 2012
Tiket.com is launched
2012 2013 2014 2015
Dec 2012
News Portals & Apps become popular
June 2014
Uber enter Indonesia
July 2015
Apple Music is launched
MUSIC
TRAVEL
TRANSPORT MEDIA
4 months
2 years & 2 months 2 years & 10 months 1 years & 1 month > 10 years
FINANCIAL

7. Digital Evolution

8. Digital Evolution

9. Digital Evolution
Digital Evolution
“.. banking is necessary, banks are not”
Bill Gates, 1994
As early as 1994, Bill Gates made the provocative and still controversially discussed statement that in
the future, banking would be needed, but banks themselves would not. With every passing year, the
background of this statement seems to gain importance.
Indonesia’s Fintech industry is expected to receive up to $8 billion (Rp 105 trillion) of investments by 2018
Chairman of Kadin, September 2016

10. Digital Evolution

11. • Pengguna mobile phone no 4 terbesar di dunia
• Penetrasi SIM Card 131%
• Penetrasi Smartphone 43%
• 64.1 juta orang mengakses internet via HP
Evolusi Digital
Source: Fintechnews.sg
DIGITAL NATIVE 60%
This younger generationborn andlive in the
internet era. They tend to be trendleaders
DIGITAL IMMIGRANTS 40%
This older generationknew internetwhen they
were an adult. They often feel theneedto
always learn to adapt with new technology.

12. Evolusi Digital

13. 75 years
38 years
13 years
4 years
3.5 years
3 years
50 days
35 days
19 days
Reaching
50 Million Users
Source: Various sources

14. Digital Evolution

15. Digital Evolution

16. Digital Evolution
Digital Evolution

17. Digital
Business

18. Digital Business
Digital Business Opportunities
Heavy, Corporation Medium, Full-time Small, Personal
Start Up Digital, Incubator,
Investment
Small Online Store, Social
Commerce, Fulltime Digi-
Celeb/Blogger
Affiliate marketing, drop-
shipper, digital agent,
respondent, etc.

19. Digital Business

20. Digital Business

21. Digital Business

22. Digital Business

23. Digital Business

24. Digital Business

25. Digital Business

26. Digital Evolution

27. THE GOJEK JOURNEY
Source: Tech in Asia, 2016

28. Digital Business

29. Digital Business

30. Digital Business

31. Digital Business

32. Digital Business

33. Digital
Business

34. Rata-rata omset
Rp. 500jt/bulan
Digital
Business

35. Digital
Business

36. Digital Business

37. Digital Business

38. Digital Business

39. Digital Business

40. Digital Business

41. Digital Business

42. The Key to Be
Creative Youth

43. Always see challenges as opportunities

44. Never afraid of fail

45. Find mentor

46. “The problems that exist in the world today cannot
be solved by the level of thinking that created them”
Albert Einstein
Digital Evolution

47. Digital Evolution
Society 5.0

48. START UP JOURNEY
Source: Startupcommns

49. Source: Techstar
Start Up Success Factors

50. Source: Startupcommons.org
Start Up Valuation Factors

51. Digital Business

52. Digital Evolution

53. Digital Business

54. Thank You
elga@ivosights.com