Strategic intend; Vision, Mission, Business model, Value prepositions, Channels, Customer relationship, IBM Generic strategy, and Growth strategies, IBM's intensive strategies.

1. Manish halai
MBA
AVINASHILINGAMUNIVERSITY

2.  IBM,is an American multinational technology and consulting
corporate.
 Headquartered in Armonk, New York, United States.
 Founded in June 1911 by “ Charles Ranlett Flint” as the
Computing Tabulating Recording Company (CTR) through
the merger of three companies;
a) The Tabulating Machine Company.
b) The International Time Recording Company, and
c) The Computing Scale Company
 Renamed as International Business Machine 1924

3.  Headquartered ;Bangalore.
 IBM India Private Limited ,is the Indian
subsidiary of IBM.
 It has facilities in Bangalore ,Delhi ,Kolkata
Chennai ,Pune,Coimbatore and Hyderabad.

4.  Dedication to every client’s success.
 Innovation that matters, for the Company and
for the world.
 Trust and personal responsibility in all
relationship.
 Strive to lead in the invention ,development
and manufacture in the industry’s most
advance information technology.

5.  World’s most successful and important Information
Technology Company.
 Successful in helping out customers apply technology to solve
their problems.
 Successful in introducing this extraordinary technology to
new customers.
 Worldwide network of IBM solutions and services
professionals translates these advanced technologies into
value for customers.

6.  Automated teller machine(ATM).
 Floppy disk
 Hard disk drive
 Electronic keypunch
 Magnetic stripe card
 Virtual machine
 Scanning tunnelling microscope
 Reduced instruction set computing
 Universal product code
 Financial swap
 Dynamic Random Access Memory(DRAM)
 Watson Artificial intelligence.
ATM
HARD DIS DRIVE
ELECTRONIC KEYPUNCH
WATSON ARTIFICIAL
INTELLIGENCE

7. Customer segments.
 Large enterprise to invest in virtualization
,cloud or software or hardware solutions and
services to streamline corporate operations.
 End-users interested in personal computers
and mobile applications.

8.  Drive for innovation and development.
 Research field of nanotechnology and
mainframe and personal computers.
 Digital data management, cloud services and
virtualizations.
 It provides consulting and
 Implementation services for design, setup
management

9.  Sales and marketing group for all business
units IBM has announced a single channel
team to better support its business partnership
network.
 One channel team improves communication
with clients who are now given a single point of
contact within the global giant.
 Single interface platform with increased
functionality is also available throughout the
company’s web portal.

10.  It’s primarily self-service,
 As a hardware and software developer there is a
mid midmarket channel as well as one for larger
enterprise.
 Designated marketplace on their official web page
,which is easy to navigate
 Used by both individual and businesses to meet
their needs and requirements.

11.  IBM focuses on the development and
 Distribution of hardware , software, business
consulting and IT service at enterprise level.
 Focus capitalization on business intelligence,
data analytics. security, cloud computing,
virtualization,

12.  Apple inc, in, mobile enterprise, and twitter
for integral of social media data and cloud
based analytics.

13. Porter's model
 A high rate of technological innovation is at the core of
the company’s generic competitive strategy.
 Example; the firm is popular for a variety of novel
technologies such as machines used in corporate offices
around the world .
 Big blue IBM also applies its intensive strategies for
business growth emphasis on technological innovation.
 Its aims for growth and stability.

14.  The company’s employees, known as IBMers, must fulfil their jobs
and responsibilities to facilitate the successful implementation of
intensive strategies for business growth.
 Example ;employee must align their work output with the strategic
objective of the company ,and account for changes in strategies
accordingly.
IBMers

15.  Cost leadership.
 Low cost in business processes to establish competitive pricing or to
maximize profit margins.
 Low costs are possible through factors like high economies of scale
(Strength in SWOT Analysis of IBM).
 Example; because of its large-scale operations the company is
capable of minimizing costs in providing cloud platform products
and technology services.
 IBM is efficiencies in developing, producing and providing
information technologies an.d services

16.  It leads to the strategic objective of expanding the
scale that strengthens IBM’s IT business.
 Example
a. company must invest in expanding software
mechanisms to increase cost effectiveness of
developing new solutions for customers.
b. To invest more in research and development (R&D)
to boost IBM’s competiveness based on product
value.

17. Product development (primary strategy)
 Intensive growth strategy is product development.
 Implementing product development is to grow business
through continuous innovation to introduce new
products to the target market.
 Example; IBM can grow through the sale of its new
computing systems in addition to the sale of its other
products.
 Cost leadership generic strategy supports product
development through efficiencies that enable the
company to offer new products at competitive prices.

18. Market development (supporting strategy)
 To develop new applications of the Company’s
current products to enter new market or market
segment.
 Example ;IBM can develop new application of its IT
in autonomous vehicles.
 Cost leadership generic strategy supports market
development through cost effectiveness that leads
to competitive advantage in new markets or market
segment.


19. Diversification (supporting strategy )
 Objective is to diversify its business operations.
 Example; IBM can acquire smaller firms in other
industries as a way of achieving more growth.
 Implement intensive growth strategy to take advantage of
the trend in technological integration in various markets
(opportunity in PESTEL/PESTLE ANALYSIS of IBM).