2. & Generic Advantage https://www.manager.it/default.asp?page=A_porterchain.html&folder=f_imparare

1. Competitive Scope & Advantage

2. Competitive Scope
• Four scopes may affect
value chain
• Ex. The value chain serves minicomputer
requires extensive sales assistance, less
hardware performance – different from
what serves small business

3. • Segment Scope
Differences required to serve different
product or buyer segment
• Vertical Scope
Division of activities between a firm and its
suppliers, channels, and buyers
Competitive Scope

4. • Geographic Scope
Different geographic areas
• Industry Scope
Interrelationships among business units
Competitive Scope

5. “Generic” Competitive
Advantage
• Cost Leadership
• Differentiation
• Focus

6. “Generic” Competitive
Advantage
• Cost Leadership
• Differentiation
• Focus