Internal Analysis in a company

1. INTERNAL
ANALYSIS
By Shivangi Gohri PGDM-I Sec B

2. What is Internal
Analysis?
Internal Analysis is a way to
define the internal
competencies and weaknesses
of an organisation.

3. Approaches to Internal Analysis
• SWOT Analysis
• Value Chain Analysis
• Three Circles Analysis
• Resource-Based View of the firm (RBV)

4. SWOT ANALYSIS
Acronym for the internal Strengths
and Weaknesses of a firm, and the
environmental Opportunities and
Threats facing that firm.

5. Characteristics that give the business
a competitive edge.
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Limitations or deficiencies of the
business.
Chances to improve business
performance
External factors affecting the business

6. Numerous Environmental Opportunities
Major Environmental Threats
Substantial
Internal
Strengths
Critical
Internal
Weaknesses
CELL 1
Aggressive Strategy
CELL 2
Diversification Strategy
CELL 3
Turnaround-Oriented
Strategy
CELL 4
Defensive Strategy

7. VALUE CHAIN ANALYSIS
An analysis that attempts to understand
how business creates customer value by
examining the contribution of different
activities within the business to the
value.

9. 03
THREE CIRCLES ANALYSIS
Competitive Advantage via
Customer Value
Internal Analysis technique wherein strategists
examine customer’s needs, company offerings,
and competitor’s offerings to more clearly
articulate what their company’s competitive
advantage is and how it differs from those
competitors.

11. RESOURCE-BASED VIEW OF THE
FIRM (RBV)
A method of analyzing and identifying a firm’s strategic
advantages based on examining its distinct combination
of assets, skills, capabilities, and intangibles as an
organisation.

12. 1. Better than the competitors
2. Imitation
3. Appropriability
4. Durability
RBV Guidelines

13. MAKING MEANINGFUL
COMPARISONS

14. Comparison with Past Performers
Benchmarking : Comparison with Competitors
Comparison with Success Factors in the Industry

15. A Concept that describes a product’s sales, profitability, and
competencies that are key drivers of the success of that product as
it moves through a sequence of stages.
PRODUCT LIFE CYCLE